Category: Digital Marketing

plumbing b2c b2b seo quebec

Plumbing B2C B2B SEO Quebec

Digital Case Study by French Marketing providing B2C and B2B SEO Data for Plumbers and Plumbing Suppliers in Quebec. The following information compares the SEO required for B2C and B2B as well as explains how to adapt your Data when low volumes are observed in Google Trends and Keyword Planner for the English Quebec Market.

B2C SEO for Plumbers in Quebec

Search levels, based on plumber specific keywords, for Plumbing Services required by Consumers in Quebec is mostly observed as a local SEO format (i.e. meaning that the keyword will be a combination of service + city such as the term “plumber montreal”).

The related Searches to the local format is also accompanied by some contextual terms such as “24hr Plumbing” denoting the sense of Urgency for a service. The following keyword list (note – Cost per Plumber Keyword averages $4.45 but kindly consider that the sample size is small and CPC could vary significantly depending on the time of the year) was created on a small sample gathered from Searches in the Province:

Plumber Local SEO Keywords (Quebec, including Competition and CPC)

Plumber Keywords QuebecSearchesComp. CPC 
plumber1900Low $       3.91
plumber montreal1300Medium $       4.47
plumber laval170Medium $       4.06
plumber gatineau110Medium $       7.11
emergency plumber montreal70Medium $       6.10
plumbing companies50Low $    12.20
plumber montreal 24 hours40Medium $       7.00
best plumbers in montreal40Medium $       5.34
montreal plumbing services30Medium $       7.29
home plumbing20Medium $       8.23
plumber dorval10High $       1.70

Plumber and Plumbing SEO Seasonality for Quebec

One will quickly observe that demand for plumber and plumbing searches peaks in July and continues until October. It is not surprising that the peak occurs at that moment since Quebec is one of the few provinces in Canada where Rental Leases are very often contractually determined to be 1 year Starting July 1st. We can safely presume therefore that the demand is higher starting in July because it is a time when many people move into their apartment and perhaps plumbing is one of the first things a household needs to take care of, especially if the plumbing is failing or if there are inadequate connectors for home appliances.

plumbing seo quebec seasonality

Plumbing SEO by City for Quebec

Quebec City4.20%
Other cities48.70%
Plumbing SEO Quebec by City
Quebec Plumbing Searches by City

B2B SEO SEM Plumbing Supplies in Quebec

To get you started in your SEM CPC Campaign or SEO Optimization for Plumbing Supplies related Searches, below we illustrate the importance of adapting your Geographical Variables for the English Market in Quebec as you attempt to gather Market Data. In this example below we could not gain proper CPC samples unless we extended the Search to Canada in order to gain nearly 50 Terms with $CPC.

SEO Trick: at times you may not find the information you are looking for and may have to estimate English Quebec Search Volumes based on Canada English Data. You would then adjust your volume to 10-15% for B2B in order to obtain a better estimate for Quebec. It may not be perfect but it is better than having no hypothesis at all!

The keyword list shows an average CPC of $3.00 on a sample of 47 out of a total 176 search terms Data gathered in Canadian Provinces:

Plumbing SEO Keywords (Canada, including Competition and CPC)

Keyword (Canada)SearchesComp. CPC 
kitchen sink8100High $       2.16
pex pipe2900High $       4.06
pipe fittings1300High $       3.51
stainless steel sink1000High $       1.94
copper pipe1000High $       1.44
pressure reducing valve880High $       3.62
pex fittings880High $       0.87
plumbing fittings480High $       6.99
brass fittings390High $       1.66
copper to pex260High $       6.28
pex pipe fittings260High $       1.30
pex to copper210High $       6.78
copper pipe fittings210High $       2.05
copper to pex fittings170High $       2.96
water pressure reducing valve170High $       2.90
pex compression fittings110High $       2.25
flexible plumbing pipe90High $    12.51
brass compression fittings90High $       2.12
pex plumbing pipe70High $    13.77
copper plumbing pipe70Medium $    12.07
pex pipe vs copper70Low $    11.61
plumbing compression fittings70Medium $       8.09
water pressure valve70High $       3.02
stainless kitchen sink70High $       2.08
pex pipe installation50Medium $    26.48
pipes and fittings50High $       5.98
brass plumbing fittings50High $       2.53
pex to copper fittings50High $       1.52
1 copper pipe50High $       1.46
water pressure reducer50High $       1.13
plumbing pipe fittings30High $    10.40
plumbing and pipe fitting30High $       6.68
flexible plumbing hose30High $       4.65
stainless steel tube fittings30High $       3.52
clear pex pipe30Medium $       3.43
copper tubing fittings30High $       2.99
compression pipe fittings30High $       2.12
flexible plumbing connections20High $    15.06
pex pipe for hot water20High $       6.92
stainless steel pex fittings20High $       3.63
1 copper tubing20High $       2.12
kitchen sink bowl20High $       1.39
plumbing copper pipe fittings10High $       6.86
stainless steel sink bowl10High $       2.66
stainless tube fittings10High $       2.16
copper pipe and fittings10High $       2.02
pex pipe and fittings10High $       0.89
buy pex pipe10High $       0.89

Dentist SEO Quebec

Dentist SEO Quebec

Quebec Dentist Case for SEO SEM CPC

French Marketing offers SEO Service and Training for entrepreneurs and SMBs including Dental Clinics in Quebec. The following information provides numerous details regarding seasonality and keyword discovery of Dental Services Terms. We invite you to visit our Quebec SEO Page or contact us if you wish to discuss your needs.

We propose a simple solution before you get started. Agile Marketing is a “way of working” that always keeps the Client or Patient at the center of all Marketing efforts. When you proceed with a campaign, use an agile principle such as a User Story. A User Story is a Question you ask as if you were a Patient such as “As a Patient in Quebec City, I need to find root canal or emergency dental care information on a website for a clinic near me”. As you formulate the Question in that Agile way it will enable you to keep the focus on the target audience you are trying to reach. Try it!

Dentist SEO Search by City (Google Trends and Google Ads Comparison)

Google TrendsInterest
Québec City22
Google Ads KeywordsPercent
Quebec City3.20%
Other cities30.00%
Dentist SEO Quebec City

Related Keywords for Dentist SEO SEM in Quebec

As we have stated in our SEO Diagnostic suggested Methodology, disambiguation is a is part of the logic behind ranking on Search Engines. Below are the related terms semantically related to Dental Services Keywords:

Root canal treatment
Human tooth
Cosmetic dentistry
Dental restoration
Dental implant
Pediatric dentistry
Root canal treatment
Dental school
Dental braces

Dental Services Seasonality in Quebec

Based on the Search volumes in Google Ads you clearly see how July to October are the highest levels. This makes sense given that a visit to the Dentist is a common activity for Children and Students prior to going Back to School.

Dentist SEO Quebec Seasonality

87 Keywords and Cost per Click for SEM PPC

The following are a sub set of 498 keywords related to Dental Services in English for the Quebec Market. We have extracted the low volume searches and kept the terms that show the Cost per Click levels in Google Ads. It can serve as a base of a Pay per Click Campaign in a Dental Clinic. The current Cost per Click is at an average $6.98 for Top of Page Bid.

KeywordSearchesComp. CPC 
dentist8100Low $       6.37
dentist near me3600Medium $       7.85
dental clinic880Low $       7.74
endodontist590Low $       6.44
dental implants480Medium $       7.17
dental clinic near me390Medium $    10.00
emergency dentist320Medium $       9.94
dental care260Low $       7.98
dental crown260Low $       6.36
orthodontist near me210Medium $       7.82
pediatric dentist210Low $       6.21
prosthodontist170Low $       7.97
tooth filling170Low $       6.41
smile dental170Low $       5.57
dental bridge170Low $       4.97
dental implant cost140High $       4.67
dentistry for children110Medium $       8.97
emergency dentist near me110High $       7.65
cosmetic dentistry110Medium $       5.63
dental office90Low $    10.01
dentist appointment90Low $       9.21
dental filling90Low $       7.86
kids dentist90Medium $       7.68
dental cleaning90Medium $       5.67
pearl dental clinic90Low $       5.14
dental veneers90High $       5.09
dentist office near me70Medium $    10.44
kids dentist near me70Medium $       7.63
best dentist near me70Medium $       7.22
cavity filling70Low $       5.88
dental prosthesis70Medium $       3.49
pediatric dentist near me50Medium $       9.30
childrens dentist near me50Medium $       7.26
dental x ray50Low $       4.89
dental specialist50Low $       4.83
laser teeth whitening50High $       4.63
teeth whitening dentist50High $       4.21
dental plaque50Low $       3.55
alpha dental50Low $       3.41
sedation dentistry40Medium $    13.41
emergency dental clinic40High $       9.92
24 hour dentist40High $       7.57
family dentistry40Low $       6.76
nearest dentist40Low $       6.66
dentist nearby30Low $       8.88
downtown dental30Medium $       8.63
dentist around me30Medium $       7.27
cheap dentist near me30Medium $       5.82
laser dentistry30Low $       5.55
dental bone graft30Medium $       4.37
dental cavity30Low $       4.32
pearl dental30Low $       4.03
biological dentist20Low $    15.42
invisalign dentist20High $    15.39
24 hour emergency dentist20High $    10.60
gold crown tooth20Low $    10.04
walk in dentist near me20Medium $    10.01
emergency dental clinic near me20High $       9.42
dental implants near me20High $       9.35
24 hour dentist near me20High $       8.89
restorative dentistry20Low $       8.64
teeth reshaping20Low $       8.20
dental center20Medium $       8.18
dentist close to me20Medium $       7.64
general dentistry20Low $       7.59
smile dental clinic20Medium $       7.29
endodontist near me20Medium $       7.29
emergency dental services20Low $       7.13
kids dental20Low $       7.10
front tooth crown20Medium $       6.91
dental tartar20Medium $       6.20
root canal dentist20Medium $       6.15
dental bridge cost20Medium $       6.02
walk in dentist20Medium $       5.26
cheap dentist20High $       5.18
dental clinique20Medium $       5.14
dental extraction20Low $       5.08
urgent dental20Medium $       5.04
best dentist20Medium $       4.26
dental cleaning cost20Medium $       3.98
cavity filling cost20Low $       3.98
teeth whitening dentist cost20High $       3.65
dental crown cost20Medium $       3.63
dental cap20Low $       3.00
adec dental20Low $       1.72
dental gum20Medium $       1.71
dental burs20Low $       1.15

A list below details 87 Keywords useful for Dentist SEO and SEM CPC!

Now let’s take a look at Dental Keywords and useful Data. Review this information before getting started.

Quebec FSA Latitude Longitude

Quebec SEO FSA List

Quebec Forward Sortation Area (FSA)

FSA stands for Forward Sortation Area, it is a a sorting system for Postal Codes using the first three letters and numbers of the Canada Post Codes. The FSA can be used for both SEO and SEM Campaigns in Quebec. It delimits a series of Postal Codes to Target in a Marketing Campaign. The first character of the FSA is a letter that identifies the province or territory. Each Province has at least one letter code, Quebec has two (J and G):

Canada FSA List

Alberta: T
British Columbia: V
Central Ontario: L
Eastern Ontario: K
Eastern Quebec: G
Manitoba: R
Metropolitan Montréal: H
Metropolitan Toronto: M
New Brunswick: E
Newfoundland and Labrador:  A
Northern Ontario: P
Northwest Territories and Nunavut: X
Nova Scotia: B
Prince Edward Island: C
Saskatchewan: S
Southwestern Ontario: N
Western Quebec: J
Yukon: Y

Radius in SEM Campaigns using Latitude and Longitude in Quebec

You can use both the FSA as well as Latitude and Longitude in Google Campaigns in order to target either across a City or simply indicate a location with lat/long in order to delimit a radius of distance around that point. Below is a list of common Quebec Cities with FSA and Lat/Long:

CityPrLatitudeLongitudePostal FSA
Abitibi-Témiscamingue-Est (Radisson)QC52.1046-75.2807J0Y
Abitibi-Témiscamingue-Ouest (Guigues)QC47.8626-78.824J0Z
Ahuntsic CentralQC45.5606-73.6584H2C
Ahuntsic EastQC45.5528-73.6411H2M
Ahuntsic NorthQC45.5741-73.6507H2B
Ahuntsic SoutheastQC45.5394-73.6513H2N
Ahuntsic SouthwestQC45.5467-73.6718H3L
Akwesasne Region (Akwesasne)QC45.6986-73.5025H0M
Alma NorthQC48.6377-71.6957G8E
Alma SoutheastQC48.5548-71.673G8B
Alma SouthwestQC48.5278-71.6364G8C
Anjou EastQC45.6097-73.5472H1K
Anjou WestQC45.6097-73.5794H1J
Appalaches (La Pocatière)QC46.798-70.3288G0R
Auteuil NortheastQC45.6625-73.7002H7J
Auteuil SouthQC45.6213-73.7398H7K
Auteuil WestQC45.6409-73.7542H7H
Aylmer NorthQC45.4394-75.8465J9J
Aylmer SouthQC45.3932-75.8288J9H
Baie-Comeau NortheastQC51.0872-68.632G4Z
Baie-Comeau SouthwestQC50.3474-69.0411G5C
Bas-St-Laurent-Est (Sainte-Luce)QC48.159-68.1951G0K
Bas-St-Laurent-Ouest (Trois-Pistoles)QC47.7136-69.1658G0L
Beauport CentralQC46.8801-71.196G1C
Beauport NorthQC46.9263-71.2258G1B
Beauport SouthQC46.8588-71.192G1E
Beloeil EastQC45.5527-73.1755J3H
Beloeil WestQC45.5946-73.2283J3G
Black LakeQC46.07-71.4393G6H
Bois-Francs-Nord (Odanak)QC46.021-72.8239J0G
Bois-Francs-Sud (Saint-Nazaire-D’Acton)QC45.6609-72.77J0H
Brossard NortheastQC45.4424-73.4231J4Z
Brossard NorthwestQC45.4674-73.4832J4W
Brossard SouthQC45.4414-73.4561J4Y
Brossard SouthwestQC45.4455-73.4841J4X
Cap-de-la-Madeleine Central and southeastQC46.3877-72.5357G8T
Cap-de-la-Madeleine NortheastQC46.4098-72.4908G8V
Cap-de-la-Madeleine WestQC46.4176-72.6372G8W
Capitale-Nationale (Stoneham)QC47.3507-71.202G0A
Cartierville CentralQC45.5313-73.7091H4J
Cartierville NortheastQC45.5383-73.6932H3M
Cartierville SouthwestQC45.5171-73.7363H4K
Centre-du-Québec-Est (Saint-Valère)QC46.0119-71.7199G0P
Centre-du-Québec-Nord (Daveluyville)QC46.179-72.1569G0Z
Centre-du-Québec-Ouest (Saint-Bonaventure)QC45.8567-72.6966J0C
Centre-du-Québec-Sud (Warwick)QC45.8382-71.9542J0A
Centre-Sud NorthQC45.5307-73.5547H2K
Centre-Sud SouthQC45.5186-73.5545H2L
Charlesbourg NorthQC46.8895-71.2545G2L
Charlesbourg SouthQC46.8528-71.2573G1H
Châteauguay NorthQC45.3691-73.7216J6J
Châteauguay SouthQC45.3526-73.7305J6K
Chaudière-Nord (Saint-Joseph-De-Beauce)QC46.4526-71.4397G0S
Chaudière-Sud (Disraeli)QC46.0988-71.1248G0N
Chicoutimi EastQC48.4187-71.0417G7H
Chicoutimi NorthQC48.445-71.1025G7G
Chicoutimi SouthwestQC48.3689-71.1175G7K
Chicoutimi WestQC48.4175-71.1031G7J
Chomedey EastQC45.5478-73.7368H7V
Chomedey NortheastQC45.5793-73.7367H7S
Chomedey NorthwestQC45.5573-73.7725H7T
Chomedey SouthQC45.5338-73.7652H7W
Côte-des-Neiges EastQC45.499-73.6089H3V
Côte-des-Neiges NorthQC45.5063-73.6297H3S
Côte-des-Neiges NortheastQC45.5018-73.6191H3T
Côte-des-Neiges SouthwestQC45.4897-73.6312H3W
Côte-Nord/Anticosti (Schefferville)QC53.0413-68.6884G0G
Côte-Saint-Luc EastQC45.4671-73.6487H4V
Côte-Saint-Luc WestQC45.47-73.6686H4W
Dollard-Des-Ormeaux EastQC45.4897-73.7958H9B
Dollard-Des-Ormeaux NorthwestQC45.4948-73.8317H9A
Dollard-Des-Ormeaux SouthwestQC45.4756-73.8367H9G
Dorval CentralQC45.8654-72.7614H4Y
Dorval OutskirtsQC45.4679-73.7748H9P
Downtown Montreal EastQC45.5005-73.5684H3B
Downtown Montreal NorthQC45.504-73.5747H3A
Downtown Montreal NortheastQC45.5052-73.5622H2Z
Downtown Montreal South & WestQC45.5009-73.5877H3H
Downtown Montreal SoutheastQC45.4987-73.5793H3G
Drummondville CentralQC45.8893-72.5055J2C
Drummondville NorthwestQC45.9099-72.5289J2E
Drummondville SouthQC45.9061-72.5929J2B
Drummondville SoutheastQC45.8152-72.4027J2A
Estrie-Est (Stanstead)QC45.1001-72.0491J0B
Estrie-Ouest (Fulford)QC45.2831-72.5244J0E
Gaspésie-Nord (Grande-Vallée)QC48.9182-65.3736G0E
Gaspésie-Ouest (Causapscal)QC48.5246-67.0565G0J
Gaspésie-Sud (New Richmond)QC48.3429-65.5961G0C
Gatineau NortheastQC45.5287-75.6088J8R
Gatineau NorthwestQC45.5711-75.7615J8V
Gatineau SoutheastQC45.4869-75.6157J8P
Gatineau SouthwestQC45.4776-75.7059J8T
Granby CentralQC45.4046-72.7202J2G
Granby EastQC45.3938-72.7005J2H
Granby WestQC45.4005-72.7825J2J
Greenfield ParkQC45.4865-73.4622J4V
Griffintown (Includes Île Notre-Dame & Île Sainte-Hélène)QC45.498-73.5472H3C
Hull CentralQC45.448-75.7434J8Y
Hull NorthQC45.4716-75.7616J8Z
Hull SoutheastQC45.44-75.7119J8X
Hull SouthwestQC45.4279-75.7711J9A
Jean-Talon NortheastQC46.922-71.3056G2M
Jean-Talon SoutheastQC46.8765-71.2839G1G
Jean-Talon WestQC46.9137-71.3398G2N
Jonquière CentralQC48.3199-71.4149G7X
Jonquière NortheastQC48.4294-71.1774G7S
Jonquière NorthwestQC48.4381-71.2642G7Z
Jonquière SoutheastQC48.3975-71.1527G7T
Jonquière SouthwestQC48.3701-71.2358G7Y
Jonquière WestQC48.4233-71.3629G8A
La BaieQC48.3398-70.8893G7B
La MalbaieQC47.6575-70.1559G5A
La PlaineQC45.7888-73.7442J7M
La PrairieQC45.4168-73.4992J5R
La SarreQC48.8002-79.1996J9Z
La TuqueQC47.4334-72.7824G9X
Lachine EastQC45.4402-73.6747H8S
Lachine WestQC45.4419-73.7057H8T
Lanaudière-Nord (Saint-Esprit)QC46.7966-73.8705J0K
Lanaudière-Sud (Prévost)QC45.866-74.1785J0R
L’Ancienne-Lorette NortheastQC46.8083-71.3605G2E
L’Ancienne-Lorette SouthwestQC46.7903-71.4157G2G
LaSalle NorthwestQC45.438-73.6215H8N
LaSalle SoutheastQC45.4011-73.619H8P
Laurentides-Nord (Montcalm)QC46.3002-74.5855J0T
Laurentides-Sud (Chénéville)QC45.8265-74.9318J0V
Le Fjord (Forestville)QC49.0143-69.6231G0T
L’Erable (Nantes)QC45.6242-71.0191G0Y
Les Îles-De-La-MadeleineQC47.3999-61.7996G4T
Lévis NorthQC46.8033-71.1779G6V
Lévis SouthQC46.7546-71.22G6W
L’Île Bizard NortheastQC45.5055-73.8789H9C
L’Île-Bizard SouthwestQC45.4865-73.9092H9E
Longueuil CentralQC45.5362-73.4721J4J
Longueuil EastQC45.5418-73.4382J4M
Longueuil NorthQC45.5679-73.4761J4G
Longueuil NortheastQC45.5523-73.4558J4N
Longueuil SoutheastQC45.5181-73.4576J4L
Longueuil SouthwestQC45.5183-73.5023J4K
Longueuil WestQC45.5372-73.5056J4H
Loretteville NorthQC46.8751-71.392G2A
Loretteville SouthQC46.8505-71.3357G2B
Manicouagan (Baie-Trinité)QC49.3795-67.8948G0H
Mascouche CentralQC45.7424-73.6509J7L
Mascouche ExtremitiesQC45.77-73.6049J7K
Mauricie (Parent)QC47.9168-74.6159G0X
Mercier NorthQC45.6043-73.5178H1L
Mercier SoutheastQC45.5779-73.5304H1N
Mercier WestQC45.5883-73.5572H1M
Mirabel NortheastQC45.7045-73.9472J7J
Mirabel SouthwestQC45.6345-74.1005J7N
Montérégie-Est (Bedford)QC45.1529-73.1636J0J
Montérégie-Nord (Saint-Antoine-Sur-Richelieu)QC45.1956-73.5695J0L
Montérégie-Ouest (Saint-Anicet)QC45.1082-74.0451J0S
Montreal EastQC45.632-73.5075H1B
Montreal North NorthQC45.6109-73.6211H1G
Montreal North SouthQC45.5899-73.6389H1H
Montreal WestQC45.4529-73.6492H4X
Mount Royal CentralQC45.5101-73.6478H3R
Mount Royal NorthQC45.5217-73.6393H3P
Mount Royal SouthQC45.4964-73.6647H4P
Notre-Dame-de-GrÔce NortheastQC45.4717-73.6149H4A
Notre-Dame-de-GrÔce SouthwestQC45.4604-73.6303H4B
Nunavik (Kuujjuaq)QC58.3269-72.1637J0M
Old MontrealQC45.5057-73.555H2Y
Outaouais-Nord (Ferme-Neuve)QC47.0921-75.7967J0W
Outaouais-Sud (Thurso)QC46.307-76.7653J0X
Petite-Patrie NortheastQC45.5438-73.5927H2G
Petite-Patrie SouthwestQC45.5354-73.6061H2S
Place BonaventureQC45.4992-73.5646H5A
Place DesjardinsQC45.5066-73.5623H5B
Plateau Mont-Royal NorthQC45.5374-73.5735H2H
Plateau Mont-Royal North CentralQC45.5302-73.5831H2J
Plateau Mont-Royal South CentralQC45.5176-73.5804H2W
Plateau Mont-Royal SoutheastQC45.5115-73.5683H2X
Plateau Mont-Royal WestQC45.5247-73.5953H2T
Quebec City EastQC46.8074-71.2181G1R
Quebec City Inner NorthQC46.8399-71.2781G2J
Quebec City Lower RiverbankQC46.838-71.2232G1J
Quebec City Mid-RiverbankQC46.814-71.2194G1K
Quebec City North CentralQC46.8183-71.2706G1M
Quebec City NortheastQC46.8304-71.2455G1L
Quebec City NorthwestQC46.8287-71.334G2C
Quebec City Outer NorthQC46.8545-71.3044G2K
Quebec City SouthQC46.7933-71.2453G1S
Quebec City South CentralQC46.8035-71.2639G1N
Quebec City Upper RiverbankQC46.7741-71.2609G1T
Quebec City WestQC46.8097-71.3102G1P
Quebec Provincial GovernmentQC46.8588-71.192G1A
Région de Beauce (Saint-Prosper-De-Dorchester)QC45.9718-70.6565G0M
Région de Mistassini (Chambord)QC49.834-72.2623G0W
Région d’Oka (Oka)QC45.5135-74.0534J0N
Repentigny NortheastQC45.7774-73.4252J5Y
Repentigny SouthQC45.7395-73.4588J6A
Repentigny WestQC45.7643-73.5036J5Z
Reserved (Santa Claus)QC900H0H
Rimouski CentralQC48.416-68.5979G5L
Rimouski NortheastQC48.4966-68.458G5M
Rimouski SouthwestQC48.3668-68.4659G5N
Rivière-des-Prairies NortheastQC45.6656-73.5367H1C
Rivière-Des-Prairies SouthwestQC45.6342-73.5842H1E
Rock ForestQC45.3395-72.0128J1N
Rosemont CentralQC45.5583-73.5701H1X
Rosemont NorthQC45.573-73.5701H1T
Rosemont SouthQC45.5486-73.5788H1Y
Rouyn-Noranda NorthQC48.1607-79.0714J9Y
Rouyn-Noranda SouthQC48.2855-78.8234J9X
Saguenay-Lac-St-Jean (Alouette)QC50.1719-70.6283G0V
Sainte-Foy NortheastQC46.7823-71.2882G1V
Sainte-Foy SoutheastQC46.7589-71.298G1W
Sainte-Foy WestQC46.7749-71.3344G1X
Sainte-Thérèse-de-Blainville CentralQC45.6442-73.8448J7E
Sainte-Thérèse-de-Blainville EastQC45.6383-73.7975J7A
Sainte-Thérèse-de-Blainville NorthQC45.6602-73.8157J7B
Sainte-Thérèse-de-Blainville NortheastQC45.6694-73.7752J6Z
Sainte-Thérèse-de-Blainville NorthwestQC45.689-73.8671J7C
Sainte-Thérèse-de-Blainville SouthQC45.6095-73.8378J7G
Sainte-Thérèse-de-Blainville SouthwestQC45.6209-73.8728J7H
Saint-Eustache NortheastQC45.5779-73.8809J7P
Saint-Eustache SouthwestQC45.574-73.94J7R
Saint-Georges CentralQC46.1326-70.6375G5Y
Saint-Georges NorthwestQC46.1437-70.6817G6A
Saint-Georges SoutheastQC46.0642-70.7118G5Z
Saint-Hubert CentralQC45.4906-73.3991J3Y
Saint-Hubert EastQC45.4981-73.4012J3Z
Saint-Hubert WestQC45.4973-73.4676J4T
Saint-Hyacinthe EastQC45.5971-72.9366J2T
Saint-Hyacinthe NorthwestQC45.6567-72.9237J2R
Saint-Hyacinthe SouthwestQC45.6139-72.9912J2S
Saint-Jean-sur-Richelieu CentralQC45.2832-73.2792J3B
Saint-Jean-sur-Richelieu EastQC45.309-73.219J2X
Saint-Jean-sur-Richelieu NorthQC45.3339-73.2744J3A
Saint-Jean-sur-Richelieu WestQC45.3114-73.3556J2Y
Saint-Jérôme NorthQC45.8058-74.0165J7Y
Saint-Jérôme SoutheastQC45.7788-73.9829J7Z
Saint-Jérôme WestQC45.7987-74.0727J5L
Saint-Lambert CentralQC45.4924-73.5009J4R
Saint-Lambert NorthQC45.5073-73.5082J4P
Saint-Lambert SouthQC45.481-73.497J4S
Saint-Laurent CentralQC45.5049-73.7142H4R
Saint-Laurent EastQC45.4979-73.6886H4M
Saint-Laurent Inner NortheastQC45.517-73.6831H4L
Saint-Laurent Outer NortheastQC45.5263-73.6649H4N
Saint-Laurent SoutheastQC45.4752-73.6961H4T
Saint-Laurent SouthwestQC45.4858-73.7433H4S
Saint-Léonard NorthQC45.5966-73.5928H1P
Saint-Léonard SoutheastQC45.5808-73.5825H1S
Saint-Léonard WestQC45.5864-73.6082H1R
Saint-Michel EastQC45.5618-73.599H2A
Saint-Michel WestQC45.5694-73.6221H1Z
Salaberry-de-Valleyfield NorthQC45.2702-74.0482J6S
Salaberry-de-Valleyfield SouthQC45.2409-74.1098J6T
Sept-Îles NorthwestQC50.2713-66.3751G4S
Sept-Îles SoutheastQC50.8558-67.0511G4R
Shawinigan CentralQC46.5564-72.7198G9N
Shawinigan NorthwestQC46.6098-72.8266G9R
Shawinigan SoutheastQC46.5068-72.7436G9P
Sherbrooke CentralQC45.3891-71.8986J1H
Sherbrooke EastQC45.4024-71.8479J1G
Sherbrooke NorthQC45.4131-71.9238J1J
Sherbrooke NortheastQC45.4231-71.8723J1E
Sherbrooke NorthwestQC45.4113-71.9586J1L
Sherbrooke SoutheastQC45.3656-71.842J1M
Sherbrooke WestQC45.3822-71.9327J1K
Sorel CentralQC46.0365-73.0665J3P
Sorel SouthwestQC46.0206-73.1439J3R
Terrebonne CentralQC45.7064-73.6178J6W
Terrebonne EastQC45.714-73.5357J6V
Terrebonne NorthwestQC45.7275-73.7062J6X
Terrebonne SouthwestQC45.7-73.752J6Y
Thetford MinesQC46.0937-71.3054G6G
Tour de la BourseQC45.5061-73.5573H4Z
Trois-Rivières CentralQC46.3668-72.6168G8Y
Trois-Rivières EastQC46.3695-72.6789G9A
Trois-Rivières NortheastQC46.3458-72.5716G8Z
Trois-Rivières SouthQC46.316-72.6833G9B
Trois-Rivières WestQC46.3922-72.6725G9C
Val-Bélair NorthQC46.8603-71.4752G3J
Val-Bélair SouthQC46.8315-71.4429G3K
Vaudreuil-Dorion RCMQC45.3702-74.1249J7T
Vaudreuil-Soulanges (Coteau-du-Lac)QC45.3655-74.312J0P
Verdun NorthQC45.4643-73.5698H4G
Verdun SouthQC45.4459-73.5815H4H
Victoriaville CentralQC46.0529-71.9477G6P
Victoriaville EastQC46.0264-71.8719G6S
Victoriaville NorthwestQC46.0828-71.9728G6T
Victoriaville SouthQC46.016-71.9561G6R
Ville ÉmardQC45.4546-73.5985H4E
Villeray NortheastQC45.5514-73.6116H2E
Villeray SoutheastQC45.5401-73.6225H2R
Villeray WestQC45.5435-73.6339H2P
Westmount EastQC45.4825-73.5933H3Z
Westmount WestQC45.4876-73.6045H3Y
Web Security Quebec Canada

Computer Security Day

Quebecers are concerned by Web Security all year according to Google Searches

Tricks to Improve Web Security

Download PDF

seo sem october 2019

SEO SEM Oct 2019

SEO and SEM Recap October 2019

BERT in Search News and its impact on Users

This month Search people discovered a new benefit of Exact Match. This is what you need to know about BERT, it will help users and maybe even save you some budget with Bidirectional Encoder Representation from Transformers. Wonder where your loss of 10% in ROI or Audience went last year? Wrong intent of at least 10% of simple phrases!

More information on BERT

SEO Links Changes for UGC, Sponsored and REL No Follow

SEO LINKS – Maybe this will help to gain visibility on UGC and the rest will be disregarded with nofollow (less SERP clutter) as opposed to provide added transparency on the Sponsorship Link Building epidemic. It is doubtful that many publishers and SEO people will be honest and volunteer to divulge Sponsored links, unlikely for two reasons: cash incentive, the temptation to carry on because of the short-term benefits. Will we see a massive number of Sponsored links being openly and proactively identified?

More information on UGC WordPress

Google Ad Manager Status Check

Monitoring Ad Manager Status

How to check status of Ad Manager

October 2019 Service Status for Google Ad Manager

Did your campaigns over deliver this week? From October 2nd to the 4th Google reported service issues ranging from metrics counting incident to proactive notices of potential overdeliveries

Due to the metrics counting incident reported yesterday, standard Line items might have overdelivered on October 3rd and 4th. Networks with a timezone configured after UTC+5:00 (UTC+5:00 to UTC-12:00) would have experienced overdelivery during October 3rd. While networks with UTC+5:00 or before (UTC+5:00 included, to UTC+14:00) had line items overdelivering on October 3rd and 4th.

What to do if you spot an over delivery on Ad Manager

First, it is always good practice to proactively check the status of the Ad Manager on the Google Service Status link they provide in the Support Section of their Help Centre

More information on Ad Manager Status Check

Second, always conduct a Monthly Review of your Data. Ideally review all Data Daily if not, at least, Weekly in case a Service Disruption has occurred and precipitated the early delivery of inventory. Once you have spotted suspect Data report it to Google immediately.

Ad Manager Status Check
Ad Manager Status Check

hvac seo quebec


HVAC B2C B2B SEO for Quebec

The following French Marketing Digital Case Study explores the SEM CPC opportunities and SEO required for campaigns in Heating, ventilation, and air conditioning (HVAC). We detail a few keywords to avoid for B2B given that many air conditioning terms are destined to a B2C audience. If you need some help don’t forget that we offer a free 30 minute SEO overview, contact us!

Want a PDF of the Keyword list for HVAC? Click here

hvac seo quebec free offer

How to tell B2C from B2B when doing HVAC SEO

The easiest way to differentiate the two types of SEO is to determine the search term that is most likely to fall under a commercial client category. When researching in Keyword Planner you will find related categories that explicitly detail HVAC for B2B

Related Search Categories
air conditioning company
air conditioning contractor
building automation systems
building system
heating and air conditioning service
heating company
mechanical system

HVAC SEO Searches by City in the Province of Quebec

We ran an analysis of 719 HVAC related Keywords and it provided us with the Search Volume per Month by City in Quebec

Montreal43.80%         5,830
Laval6.40%            852
Gatineau6.00%            799
Longueuil3.10%            413
Dorval3.10%            413
Other cities37.40%         4,978
Total100%      13,310
HVAC Related Keywords Search Volume for English Quebec

HVAC SEO Seasonality in Quebec

The seasonality for Heating, ventilation, and air conditioning must be determined by using two tools (Trends and Planner) because if you rely on one tool alone it will not give you the complete picture. Based on those two tools the seasonality peaks are determined to be from early March until August with a quick increase in January (we suspect that it is related to planning the year activities for Building Maintenance).

HVAC SEO Quebec Seasonality
HVAC Seasonality in Quebec

Keywords for SEO and SEM in Quebec

We extracted 719 keywords for English Quebec with competition levels and CPC. It is noteworthy that 406 of those search terms show nearly no search volume on a monthly basis but that does not mean that they are not valuable for HVAC B2B. In fact, it is probably those long tail search terms that offer the conversions that HVAC Companies seek. Nevertheless, we are providing below the list of the 40 Keywords we could find that have a $CPC associated. The surprising part of this analysis is that the sample of 40 (out of the 719) accounts for 79.26% of the total search volume on a monthly basis with an average CPC of $5.72

A word of caution, you can clearly see that the bulk of the Search Terms are destined for an Air Conditioning Service for B2C. Therefore, please select your Keywords carefully when doing an SEM CPC Campaign for B2B as you may waste a significant part of your budget if you do not include a strong negative keyword list in Google Ads, Bing or Yahoo.

HVAC Keywords English QuebecSearchesComp. CPC 
air conditioner5400High $       5.13
hvac2400Low $       3.26
central air conditioner320High $       5.01
air conditioning repair260Medium $    34.67
ductless air conditioner210High $       4.40
hvac system210Medium $       3.23
air condition170High $       5.18
ac unit170High $       5.08
air conditioning unit170High $       5.07
air conditioning installation140High $       8.21
furnace repair110Medium $    12.41
hvac contractors110Low $       5.79
ac repair70Medium $    30.30
air conditioning service50Low $       8.94
heating and cooling50High $       8.42
air conditioner compressor50Medium $       4.99
central air conditioner prices40High $       7.95
heating and air conditioning40High $       5.59
air conditioning system40Medium $       4.45
air conditioner parts40Medium $       4.44
central air40Medium $       4.38
supply house40Low $       4.17
hvac parts40Low $       2.98
hvac repair30Medium $    10.70
air conditioning companies30Medium $       7.93
commercial air conditioner30High $       6.62
hvac companies30Medium $       6.36
hvac service30Medium $       6.28
hvac supply30Low $       4.97
home air conditioner30High $       4.97
air conditioner accessories30Medium $       4.42
hvac unit30Low $       3.69
hvac maintenance20Medium $       5.88
hvac installation20Medium $       5.01
air conditioner with heater20High $       4.44
hvac supply near me10Medium $       7.24
heating and cooling systems10High $       5.31
hvac equipment10Medium $       5.03
residential air conditioning10High $       5.00
hvac distributors10Medium $       3.86
home builder seo quebec

Home Builder SEO Quebec

B2C SEO for Home Builders in Quebec

A Digital Case Study by French Marketing exploring the B2C SEO Data for Home Builders active in the Quebec Market. Compared to Canada, we will see that Search Terms in English Quebec are limited for this industry therefore a Home Building Entrepreneur will have to use numerous related search keywords in order to gain traction for their SEO and SEM CPC Campaigns in the Province. We have detailed the alternatives below!

What are the cities in Quebec where people Search for Home Building Services?

Cities in QuebecPercentSearches/Month
Montreal26.30%            634
Gatineau10.00%            241
Laval5.90%            142
Pointe-Claire4.10%               99
Quebec City3.20%               77
Other cities50.40%         1,215
Total100.00%         2,410
home builder seo quebec city

Seasonality of SEO Search in Quebec for Home Builder

Surprisingly, consumers start to look as early as January and February for their Home Building Project. It makes sense as this is usually the early exploratory phase for either finding a Home Building Firm or comparing options and confirming that the plans for a new home is the right one.

home builder seo quebec seasonality

Home Builder SEO SEM Keyword Ideas for English Quebec

As we mentioned early on, the search volume is very low in Quebec compared to Canada. It would be wise to explore Related Search Terms and assemble your SEO or SEM CPC Campaign based on various other home building terms as follows:

construction company
design build firm
general contracting company
home building company
home contractor
remodeling professional

Home Builder CPC, Competition and Search Volumes for Quebec

We have analyzed 240 Keywords with 186 of those listing less than 10 Searches per month. The total of those searches for Home Builder amount to 2410 with an average CPC of $2.87. The following list of 26 Home Building Service Terms, combined with Related Searches (we invite you to run a Keyword Analysis Session for Home Building Terms as there are many that could be better suited for your needs) seeding list provided above in the previous section, should be a good start for your SEO or SEM CPC:

Home Builder KeywordSearchesCompetition CPC 
home builders140Low $       2.09
cost to build a house90Low $       3.97
tiny house builders70Medium $       2.67
home builders montreal50Medium $       2.54
build your own house50High $       2.33
new home builders montreal50Medium $       1.89
home construction40Low $       4.37
new construction homes40Medium $       3.33
building your own home30High $       2.65
custom home builders montreal20Medium $       5.57
house builder20Medium $       4.90
tiny home builders20Medium $       2.65
custom home builders20Medium $       2.01
log home builders20Low $       1.81
home construction companies10Medium $       4.46
shipping container home builders10High $       3.97
house builders near me10High $       3.79
new construction near me10Medium $       3.27
signature builders10Medium $       3.12
new construction homes near me10High $       2.91
building a new house10Medium $       2.65
home construction companies near me10Medium $       2.37
build your house10Medium $       2.02
new construction homes for sale10High $       2.02
building a new home10High $       2.00
home builders near me10High $       1.48

automotive seo quebec

Automotive SEO Quebec

SEO in Quebec for Automotive Terms

The following French Marketing Automotive SEO Case Study is for people wishing to reach an Auto Industry Professional Audience in Quebec and those who follow the World News for the Automotive Industry.

Auto Marketing Tiers

Auto Tiering at the Automaker level is understood in Marketing as Tier 1 – Original Equipment Manufacturer (OEM), Tier 2 – Dealer Association and Tier 3 – Dealership or Geo level. Note: never allow an agency or consultant to tell you that Tier 1 & 2 Marketing is exactly the same! It is not but this statement alone should tell you that you are not dealing with the right Agency if that is what they tell you. Full Transparency – we know a LOT about Automobile Marketing this is why we are so passionate about setting the record straight 🙂

Auto Supplier Tiers

On the other hand, Auto Supplier Tiering at the Supply level is different as Tier 1 – suppliers supply parts or systems directly to Auto Maker OEMs (Original Equipment Manufacturer), while Tier 2 – suppliers make parts and components for numerous industries including Auto, Tier 3 – supplies raw or base materials for Tiers 1 & 2.

Who looks for Automotive Search Terms?

Why did we explain all of this? Simple, this Case Study is about Automotive Search Terms, it is destined to be used as SEO SEM CPC for people in the Auto Industry – Not just the B2C and local SEO for Auto segment strictly centered around the purchase of a vehicle.

Why is this useful if you are a Dealership? Keep reading!

Automotive SEO Seasonality in Quebec

It is early January and you see an increase in demand for Keywords in English Quebec for Auto, should you bid for those words? The short answer is that it depends.

There are three reasons why you will see an increase in Quebec January Volume for Automotive: 1) Top Safety News about crashworthiness and crash avoidance and mitigation came out in December and people are catching up on their reading based on the News Cycle 2) the biggest Auto Show in Quebec occurs in January 3) Auto Professionals are starting the year and they are reading up on World Auto News. Here is what it looks like in Google Trends:

automotive seo quebec seasonality

Where do people search for Automotive Terms in Quebec?

Search by Quebec CitiesPercentSearches
Montreal34.70%        1,929
Quebec City6.40%           356
Gatineau4.60%           256
Laval4.40%           245
Longueuil2.00%           111
Other cities47.90%        2,663
Total100.00%        5,560
automotive seo quebec by city
Monthly Search English Quebec based on a sample of 739 automotive keywords

5 560 Monthly Keyword Searches for Automotive Terms in English Quebec

We extracted 739 Keywords in order to assess the Competition levels and CPC (whenever possible) for the Automotive Industry. The average CPC was $6.79 but we expect that cost to increase significantly throughout the year. Below are the keywords that show a Volume of 10+ Searches per month for Automotive. Word of Caution: the following are not necessarily useful for you if you aim to reach B2C Auto Term Searchers or Consumers however consider that it may be quite an advantage to consider some Search Terms to produce Content or Add to your Editorial Calendar! 😉 Hope it helps.

Automotive KeywordSearchesComp. CPC 
automotive390Low $       1.17
automotive news260Low
auto sector170Low $       3.91
automobile industry90Low $    36.68
car manufacturers90Low
biggest car companies30Low
biggest car in the world30Low
biggest car manufacturers30Low
automobile wikipedia30Low
automotive manufacturers20Low
car industry20Low
vehicle make20Low
automotive products10Medium
automotive manufacturing industry10Medium
top 20 automobile companies in world10Medium
automobile industry analysis10Low $       8.73
car market10Low $       3.72
auto industry10Low
auto manufacturers10Low
automotive companies10Low
automotive industry trends10Low
automotive industry overview10Low
top 10 car companies10Low
top car companies10Low
motor industry10Low
global automotive industry10Low
car group10Low
best car company in the world10Low
automotive manufacturing companies10Low
automotive market10Low
top car manufacturers10Low
top automobile companies10Low
car manufacturing companies10Low
automobile sector10Low
automotive trends10Low
automobile industry introduction10Low
automotive cars10Low
auto company10Low
biggest car company in the world10Low
major car companies10Low
largest car companies10Low
top 10 car manufacturers10Low
top 10 car companies in the world10Low
top 10 automobile companies in world10Low
world car sales10Low
what is automobile industry10Low
worldwide car sales10Low
car market share10Low
car manufacturers ranking10Low
the automotive industry10Low
largest car manufacturer10Low
top car companies in the world10Low
list of automobile companies10Low
automotive industry market share10Low
automotive business10Low
largest automakers10Low
automobile production10Low
largest car manufacturer in the world10Low
world automobile industry10Low
best automobile company10Low
car production numbers by manufacturer10Low
motor vehicle industry10Low
automobile wiki10Low
biggest car manufacturer in the world10Low
car sales by manufacturer10Low
car manufacturing industry10Low
car industry analysis10Low
automotive supplier industry10Low
best car manufacturer in the world10Low
vehicle industry10Low
automative industry10Low
top auto manufacturers10Low
largest car company in the world10Low
largest auto manufacturers10Low
auto market share10Low
auto manufacturing industry10Low
largest automotive companies10Low
automotive industry outlook10Low
top car makers10Low
largest car in the world10Low
global cars market10Low
world’s largest automaker10Low
largest automotive manufacturer10Low
marketing in automotive industry10Low
world car manufacturers10Low
automotive market analysis10Low
automotive vehicle10Low
automotive field10Low
top 5 automobile companies10Low
biggest car brands10Low
automotive industry sales10Low
top 10 auto manufacturers10Low
automobile industry wikipedia10Low
car sales by manufacturer worldwide10Low
top automakers10Low
biggest automakers10Low
auto mobile industry10Low
car production by company10Low
car manufacturers market share10Low
largest automobile manufacturer in the world10Low
global auto market10Low
automobile make10Low
automotive domain10Low
american automotive industry10Low
largest auto manufacturer in the world10Low
automotive segments10Low
the car industry10Low
car maker ranking10Low
automotive industry definition10Low
automobile company ranking10Low
automobile manufacturers ranking10Low
global car sales by manufacturer10Low
world number 1 car company10Low
major automotive companies10Low
biggest car brand in the world10Low
largest car maker in the world10Low
vehicle manufacturers10Low
automotive industry 201610Low
automotive market trends10Low
biggest car producers10Low
automotive oem list10Low
largest car makers10Low
biggest car factory in the world10Low
number one car manufacturer in the world10Low
car production10Low
biggest car makers10Low
largest car factory in the world10Low
international automotive industry10Low
largest automotive groups10Low
automaker rankings10Low
what is a car manufacturer10Low
largest car producer in the world10Low
biggest automakers in the world10Low
automaker market share10Low
top automakers in the world10Low
most selling car company in world10Low
biggest motor company10Low
who’s the biggest car manufacturer10Low
car industry trends10Low
top 5 automakers in the world10Low
industrial auto10Low
world car makers ranking10Low
no 1 automobile company10Low
top five automobile companies in world10Low
biggest auto company in the world10Low
biggest car groups10Low
world’s largest automotive manufacturer10Low
ranking of car manufacturers in world10Low
world car production10Low
largest automobile10Low
top carmakers10Low
car companies in world10Low
electric car industry trends10Low
top 10 global car manufacturers10Low
consumer trends in automotive industry10Low
china auto industry10Low
French Quebec Display Networks Challenges

French Display Networks in Quebec – 1/2 CPM Pricing for French?

The challenges in French Quebec Display Networks

Should Quebec have a 1/2 CPM Pricing for French?

The short answer is No. Obviously you still get a total of 1000 impressions for your Ad bid investment but the exposure and reach is halved in some cases.

Of course Quebec should not have a 1/2 CPM Pricing but as explained in earlier articles, Quebec represents a challenge in French Marketing because the audience is smaller. That does not mean you have to tolerate getting less than your money’s worth. The purpose of this article is to explain that there are display networks that can provide low CPM but think about it carefully because Quality may suffer.

French Marketing recommends seeking out high quality premium display networks in French for Quebec.

Let’s face it if you only use discounted display inventory there is a risk that you may end up with half the value for your CPM campaigns.

When two big boxes 300X250, or any same Ad format for that matter unless willfully and purposefully taking over the page, appear side by side you are not getting what you paid for even if the Ads appear above the fold.

Lost in translation in Quebec Display

Consider that the failure is not only the Ads being displayed two times at once, the bigger problem is targeting. Notice that these Ads appear in French however the page was configured for an English viewer. Even worse, the context of this search is for a translation from Russian to English. How did French Ads end up here? The wrong settings have been used in retargeting.

Gain better ROI from French Quebec Display

Below is a quick list of best-practices in French Display Campaigns for the Quebec Market:

  • Unless it is a sponsorship or page takeover, insist on one (1) Impression
  • Don’t just decide based on CPM cost, consider Quality
  • Review the Networks and where your Ads appear
  • Ensure Content Quality and activate exclusion lists when necessary
  • Ensure Ads are above the fold

Contact us for more details about Display Campaigns in Quebec!