Social Media in Quebec

Let’s start with the truth about Social Media Behavior in English Quebec! We will demonstrate that unless you plan on creating pure Brand Awareness, Performance-Based Social Media Marketing in English Quebec requires detailed Targeting in order to succeed and maintain ROI.

English Quebec rarely uses Social Media to buy or sell

Controversial title about Social Media in our Province? No, it’s a fact. Although 2/3 Adults use Social Media in Quebec, 2/3 never or almost never use Social Media to buy or sell. Source: Cefrio

What works on Social Media?

80% of users will regularly go to Social Channels in order to consume news but the real trick to get people’s attention is to provide value such as tips and tricks or DIY solutions. There is also a big difference between B2B and B2C audiences, both in terms of behavior and preferred channels.

Selecting the right Audiences in Social Channels

Each channel offers distinctly different audiences in terms of interest and income:

Top 3 $100K: Facebook, YouTube, LinkedIn

Top 3 $20K or less: Facebook, YouTube, Snapchat

See how you can easily end up reaching the wrong audience without using proper targeting!

Age groups and users per Social Channel in Quebec

• 4/5 are on Facebook (18-64)
• 2/3 are on YouTube (18-64)
• 1/4 are on Instagram (18-34)
• 1/5 are on LinkedIn (18-44)
• 1/10 are on Twitter (18-24 and 35-44)

Searches for Social Media per Month?

17 140 830 may sound like a lot but almost all of that Search on Search Engines has nothing to do with Business or Brands, it is in fact almost uniquely dedicated to Login, these are people that can’t find the location to log into Facebook or YouTube, etc!

Top 100 B2C and B2B Terms in Social Media

Want a Top Bid Spot on a Search Engine to Attract Interest for your Brand in relation to a Social Channel? Be prepared to pay almost $100 but by using targeted and smart Social Media Marketing it may well be the only way to not waste your entire Budget!