Let’s start with the truth about Social Media Behavior in English Quebec! We will demonstrate that unless you plan on creating pure Brand Awareness, Performance-Based Social Media Marketing in English Quebec requires detailed Targeting in order to succeed and maintain ROI.

English Quebec rarely uses Social Media to buy or sell

Controversial title about Social Media in our Province? No, it’s a fact. Although 2/3 Adults use Social Media in Quebec, 2/3 never or almost never use Social Media to buy or sell. Source: Cefrio

What works on Social Media?

80% of users will regularly go to Social Channels in order to consume news but the real trick to get people’s attention is to provide value such as tips and tricks or DIY solutions. There is also a big difference between B2B and B2C audiences, both in terms of behavior and preferred channels.

Selecting the right Audiences in Social Channels

Each channel offers distinctly different audiences in terms of interest and income:

Top 3 $100K: Facebook, YouTube, LinkedIn

Top 3 $20K or less: Facebook, YouTube, Snapchat

See how you can easily end up reaching the wrong audience without using proper targeting!

Age groups and users per Social Channel in Quebec

  • 4/5 are on Facebook (18-64)
  • 2/3 are on YouTube (18-64)
  • 1/4 are on Instagram (18-34)
  • 1/5 are on LinkedIn (18-44)
  • 1/10 are on Twitter (18-24 and 35-44)
Social Media Quebec

Searches for Social Media per Month?

17 140 830 may sound like a lot but almost all of that Search on Search Engines has nothing to do with Business or Brands, it is in fact almost uniquely dedicated to Login, these are people that can’t find the location to log into Facebook or YouTube, etc!

Top 100 B2C and B2B Terms in Social Media

Want a Top Bid Spot on a Search Engine to Attract Interest for your Brand in relation to a Social Channel? Be prepared to pay almost $100 but by using targeted and smart Social Media Marketing it may well be the only way to not waste your entire Budget!

Social Media KeywordsSearchesComp. CPC 
linkedin campaign10Low $         97.39
linkedin promotion10Low $         97.39
promotion on linkedin10Low $         97.39
linkedin marketing services10High $         97.39
linkedin advertising costs10Low $         95.44
linkedin b2b10Medium $         85.79
linkedin marketing strategy10High $         79.49
linkedin sales10Medium $         77.77
sales linkedin10Low $         75.95
facebook tv30Low $         64.93
ads manager480Low $         63.72
salesforce linkedin10Low $         58.43
linkedin advertising50Low $         58.13
magic arena reddit90Low $         55.63
reddit magic arena90Low $         46.86
yelp business110Low $         46.10
facebook video ads50Medium $         39.88
linkedin marketing40Medium $         32.36
youtube live stream140Low $         32.16
f1 stream reddit720Low $         31.26
youtube adsense90Low $         29.84
google adsense youtube20Medium $         28.92
reddit ufc stream2400Low $         27.61
linkedin301000Low $         25.97
facebook ads1300Medium $         25.50
facebook creator320Low $         25.13
facebook at work50Low $         24.70
workplace facebook590Low $         24.54
linkedin showcase pages20Low $         23.87
facebook share button50Low $         23.85
mtga reddit320Low $         23.62
oculus reddit140Low $         21.49
upload video youtube390Low $         21.14
facebook advertising210Medium $         20.87
pinterest business50Low $         19.48
pinterest marketing20Low $         19.48
pinterest news10Low $         19.48
pinterest affiliate marketing10Medium $         19.48
fb ads30Low $         18.23
youtube seo50Low $         18.18
facebook page manager90Low $         18.02
zapier linkedin10Low $         17.54
create facebook page170Low $         17.37
create facebook account390Low $         16.97
rockstar twitter110Low $         16.85
fb ads manager40Low $         16.78
afk arena reddit170Low $         16.69
free twitter followers70Low $         15.80
facebook privacy policy30Low $         15.69
reddit mtga210Low $         15.62
reddit ads90Low $         15.32
facebook ads manager1300Low $         15.19
facebook ad size110Low $         15.00
rockstar games twitter50Low $         14.47
facebook groups140Low $         14.24
facebook id170Low $         14.14
facebook privacy70Low $         13.88
facebook marketplace app70Low $         13.71
instagram advertising90Medium $         13.50
facebook business account70Low $         13.21
reddit idle heroes170Low $         13.19
instagram for mac90Low $         13.14
snapchat business40Low $         13.13
facebook shop50Medium $         13.02
youtube kids app30Medium $         12.99
tailwind app20Low $         12.99
youtube premium2900Low $         12.80
create facebook business page70Low $         12.76
facebook manager590Low $         12.67
facebook advertising cost40Medium $         12.54
facebook url70Low $         12.49
app facebook210Low $         11.93
instagram business profile40Low $         11.69
facebook marketing110Medium $         11.43
victoria secret instagram210Low $         11.40
facebook timeline90Low $         11.35
reddit nhl streams27100Low $         11.12
linkedin expert30Low $         11.04
facebook cover video90Low $         10.92
reddit mtg arena170Low $         10.91
facebook developer720Low $         10.84
youtube music premium390Low $         10.75
raid shadow legends reddit40Low $         10.74
facebook ads cost50Medium $         10.39
analytics youtube30Low $         10.39
yt kids30Low $         10.35
facebook computer90Low $         10.21
facebook application590Low $         10.06
snap inc170Low $         10.02
reddit sports streams140Low $         10.01
facebook store40Medium $            9.80
facebook email90Low $            9.58
instagram analytics170Medium $            9.41
contact facebook390Low $            9.36
facebook for pc20Low $            9.36
mtg arena reddit480Low $            9.21
instagram marketing70Medium $            9.14
fb app30Low $            9.06
facebook analytics210Low $            8.96
youtube kids3600Medium $            8.86