SEO in Quebec for Automotive Terms
The following French Marketing Automotive SEO Case Study is for people wishing to reach an Auto Industry Professional Audience in Quebec and those who follow the World News for the Automotive Industry.
Auto Marketing Tiers
Auto Tiering at the Automaker level is understood in Marketing as Tier 1 – Original Equipment Manufacturer (OEM), Tier 2 – Dealer Association and Tier 3 – Dealership or Geo level. Note: never allow an agency or consultant to tell you that Tier 1 & 2 Marketing is exactly the same! It is not but this statement alone should tell you that you are not dealing with the right Agency if that is what they tell you. Full Transparency – we know a LOT about Automobile Marketing this is why we are so passionate about setting the record straight 🙂
Auto Supplier Tiers
On the other hand, Auto Supplier Tiering at the Supply level is different as Tier 1 – suppliers supply parts or systems directly to Auto Maker OEMs (Original Equipment Manufacturer), while Tier 2 – suppliers make parts and components for numerous industries including Auto, Tier 3 – supplies raw or base materials for Tiers 1 & 2.
Who looks for Automotive Search Terms?
Why did we explain all of this? Simple, this Case Study is about Automotive Search Terms, it is destined to be used as SEO SEM CPC for people in the Auto Industry – Not just the B2C and local SEO for Auto segment strictly centered around the purchase of a vehicle.
Why is this useful if you are a Dealership? Keep reading!
Automotive SEO Seasonality in Quebec
It is early January and you see an increase in demand for Keywords in English Quebec for Auto, should you bid for those words? The short answer is that it depends.
There are three reasons why you will see an increase in Quebec January Volume for Automotive: 1) Top Safety News about crashworthiness and crash avoidance and mitigation came out in December and people are catching up on their reading based on the News Cycle 2) the biggest Auto Show in Quebec occurs in January 3) Auto Professionals are starting the year and they are reading up on World Auto News. Here is what it looks like in Google Trends:
Where do people search for Automotive Terms in Quebec?
| Search by Quebec Cities | Percent | Searches |
| Montreal | 34.70% | 1,929 |
| Quebec City | 6.40% | 356 |
| Gatineau | 4.60% | 256 |
| Laval | 4.40% | 245 |
| Longueuil | 2.00% | 111 |
| Other cities | 47.90% | 2,663 |
| Total | 100.00% | 5,560 |
5 560 Monthly Keyword Searches for Automotive Terms in English Quebec
We extracted 739 Keywords in order to assess the Competition levels and CPC (whenever possible) for the Automotive Industry. The average CPC was $6.79 but we expect that cost to increase significantly throughout the year. Below are the keywords that show a Volume of 10+ Searches per month for Automotive. Word of Caution: the following are not necessarily useful for you if you aim to reach B2C Auto Term Searchers or Consumers however consider that it may be quite an advantage to consider some Search Terms to produce Content or Add to your Editorial Calendar! 😉 Hope it helps.
| Automotive Keyword | Searches | Comp. | CPC |
| automotive | 390 | Low | $ 1.17 |
| automotive news | 260 | Low | |
| auto sector | 170 | Low | $ 3.91 |
| automobile industry | 90 | Low | $ 36.68 |
| car manufacturers | 90 | Low | |
| biggest car companies | 30 | Low | |
| biggest car in the world | 30 | Low | |
| biggest car manufacturers | 30 | Low | |
| automobile wikipedia | 30 | Low | |
| automotive manufacturers | 20 | Low | |
| car industry | 20 | Low | |
| vehicle make | 20 | Low | |
| automotive products | 10 | Medium | |
| automotive manufacturing industry | 10 | Medium | |
| top 20 automobile companies in world | 10 | Medium | |
| automobile industry analysis | 10 | Low | $ 8.73 |
| car market | 10 | Low | $ 3.72 |
| auto industry | 10 | Low | |
| auto manufacturers | 10 | Low | |
| automotive companies | 10 | Low | |
| automotive industry trends | 10 | Low | |
| automotive industry overview | 10 | Low | |
| top 10 car companies | 10 | Low | |
| top car companies | 10 | Low | |
| motor industry | 10 | Low | |
| global automotive industry | 10 | Low | |
| car group | 10 | Low | |
| best car company in the world | 10 | Low | |
| automotive manufacturing companies | 10 | Low | |
| automotive market | 10 | Low | |
| top car manufacturers | 10 | Low | |
| top automobile companies | 10 | Low | |
| car manufacturing companies | 10 | Low | |
| automobile sector | 10 | Low | |
| automotive trends | 10 | Low | |
| automobile industry introduction | 10 | Low | |
| automotive cars | 10 | Low | |
| auto company | 10 | Low | |
| biggest car company in the world | 10 | Low | |
| major car companies | 10 | Low | |
| largest car companies | 10 | Low | |
| top 10 car manufacturers | 10 | Low | |
| top 10 car companies in the world | 10 | Low | |
| top 10 automobile companies in world | 10 | Low | |
| world car sales | 10 | Low | |
| what is automobile industry | 10 | Low | |
| worldwide car sales | 10 | Low | |
| car market share | 10 | Low | |
| car manufacturers ranking | 10 | Low | |
| the automotive industry | 10 | Low | |
| largest car manufacturer | 10 | Low | |
| top car companies in the world | 10 | Low | |
| list of automobile companies | 10 | Low | |
| automotive industry market share | 10 | Low | |
| automotive business | 10 | Low | |
| largest automakers | 10 | Low | |
| automobile production | 10 | Low | |
| largest car manufacturer in the world | 10 | Low | |
| world automobile industry | 10 | Low | |
| best automobile company | 10 | Low | |
| car production numbers by manufacturer | 10 | Low | |
| motor vehicle industry | 10 | Low | |
| automobile wiki | 10 | Low | |
| biggest car manufacturer in the world | 10 | Low | |
| car sales by manufacturer | 10 | Low | |
| car manufacturing industry | 10 | Low | |
| car industry analysis | 10 | Low | |
| automotive supplier industry | 10 | Low | |
| best car manufacturer in the world | 10 | Low | |
| autogroup | 10 | Low | |
| vehicle industry | 10 | Low | |
| automative industry | 10 | Low | |
| top auto manufacturers | 10 | Low | |
| largest car company in the world | 10 | Low | |
| largest auto manufacturers | 10 | Low | |
| auto market share | 10 | Low | |
| auto manufacturing industry | 10 | Low | |
| largest automotive companies | 10 | Low | |
| automotive industry outlook | 10 | Low | |
| top car makers | 10 | Low | |
| largest car in the world | 10 | Low | |
| global cars market | 10 | Low | |
| world’s largest automaker | 10 | Low | |
| largest automotive manufacturer | 10 | Low | |
| marketing in automotive industry | 10 | Low | |
| world car manufacturers | 10 | Low | |
| automotive market analysis | 10 | Low | |
| automotive vehicle | 10 | Low | |
| automotive field | 10 | Low | |
| top 5 automobile companies | 10 | Low | |
| biggest car brands | 10 | Low | |
| automotive industry sales | 10 | Low | |
| top 10 auto manufacturers | 10 | Low | |
| automobile industry wikipedia | 10 | Low | |
| car sales by manufacturer worldwide | 10 | Low | |
| top automakers | 10 | Low | |
| biggest automakers | 10 | Low | |
| autofactory | 10 | Low | |
| auto mobile industry | 10 | Low | |
| car production by company | 10 | Low | |
| car manufacturers market share | 10 | Low | |
| largest automobile manufacturer in the world | 10 | Low | |
| global auto market | 10 | Low | |
| automobile make | 10 | Low | |
| automotive domain | 10 | Low | |
| american automotive industry | 10 | Low | |
| largest auto manufacturer in the world | 10 | Low | |
| automotive segments | 10 | Low | |
| the car industry | 10 | Low | |
| car maker ranking | 10 | Low | |
| automotive industry definition | 10 | Low | |
| automobile company ranking | 10 | Low | |
| automobile manufacturers ranking | 10 | Low | |
| global car sales by manufacturer | 10 | Low | |
| world number 1 car company | 10 | Low | |
| major automotive companies | 10 | Low | |
| biggest car brand in the world | 10 | Low | |
| largest car maker in the world | 10 | Low | |
| vehicle manufacturers | 10 | Low | |
| automotive industry 2016 | 10 | Low | |
| automotive market trends | 10 | Low | |
| biggest car producers | 10 | Low | |
| automotive oem list | 10 | Low | |
| largest car makers | 10 | Low | |
| biggest car factory in the world | 10 | Low | |
| number one car manufacturer in the world | 10 | Low | |
| car production | 10 | Low | |
| biggest car makers | 10 | Low | |
| largest car factory in the world | 10 | Low | |
| international automotive industry | 10 | Low | |
| largest automotive groups | 10 | Low | |
| automaker rankings | 10 | Low | |
| what is a car manufacturer | 10 | Low | |
| largest car producer in the world | 10 | Low | |
| biggest automakers in the world | 10 | Low | |
| automaker market share | 10 | Low | |
| top automakers in the world | 10 | Low | |
| most selling car company in world | 10 | Low | |
| biggest motor company | 10 | Low | |
| who’s the biggest car manufacturer | 10 | Low | |
| car industry trends | 10 | Low | |
| top 5 automakers in the world | 10 | Low | |
| industrial auto | 10 | Low | |
| world car makers ranking | 10 | Low | |
| no 1 automobile company | 10 | Low | |
| top five automobile companies in world | 10 | Low | |
| biggest auto company in the world | 10 | Low | |
| biggest car groups | 10 | Low | |
| world’s largest automotive manufacturer | 10 | Low | |
| ranking of car manufacturers in world | 10 | Low | |
| world car production | 10 | Low | |
| largest automobile | 10 | Low | |
| top carmakers | 10 | Low | |
| car companies in world | 10 | Low | |
| electric car industry trends | 10 | Low | |
| top 10 global car manufacturers | 10 | Low | |
| consumer trends in automotive industry | 10 | Low | |
| china auto industry | 10 | Low |