Month: January 2019

  • Automotive SEO Quebec

    Automotive SEO Quebec

    SEO in Quebec for Automotive Terms

    The following French Marketing Automotive SEO Case Study is for people wishing to reach an Auto Industry Professional Audience in Quebec and those who follow the World News for the Automotive Industry.

    Auto Marketing Tiers

    Auto Tiering at the Automaker level is understood in Marketing as Tier 1 – Original Equipment Manufacturer (OEM), Tier 2 – Dealer Association and Tier 3 – Dealership or Geo level. Note: never allow an agency or consultant to tell you that Tier 1 & 2 Marketing is exactly the same! It is not but this statement alone should tell you that you are not dealing with the right Agency if that is what they tell you. Full Transparency – we know a LOT about Automobile Marketing this is why we are so passionate about setting the record straight 🙂

    Auto Supplier Tiers

    On the other hand, Auto Supplier Tiering at the Supply level is different as Tier 1 – suppliers supply parts or systems directly to Auto Maker OEMs (Original Equipment Manufacturer), while Tier 2 – suppliers make parts and components for numerous industries including Auto, Tier 3 – supplies raw or base materials for Tiers 1 & 2.

    Who looks for Automotive Search Terms?

    Why did we explain all of this? Simple, this Case Study is about Automotive Search Terms, it is destined to be used as SEO SEM CPC for people in the Auto Industry – Not just the B2C and local SEO for Auto segment strictly centered around the purchase of a vehicle.

    Why is this useful if you are a Dealership? Keep reading!

    Automotive SEO Seasonality in Quebec

    It is early January and you see an increase in demand for Keywords in English Quebec for Auto, should you bid for those words? The short answer is that it depends.

    There are three reasons why you will see an increase in Quebec January Volume for Automotive: 1) Top Safety News about crashworthiness and crash avoidance and mitigation came out in December and people are catching up on their reading based on the News Cycle 2) the biggest Auto Show in Quebec occurs in January 3) Auto Professionals are starting the year and they are reading up on World Auto News. Here is what it looks like in Google Trends:

    automotive seo quebec seasonality

    Where do people search for Automotive Terms in Quebec?

    Search by Quebec CitiesPercentSearches
    Montreal34.70%        1,929
    Quebec City6.40%           356
    Gatineau4.60%           256
    Laval4.40%           245
    Longueuil2.00%           111
    Other cities47.90%        2,663
    Total100.00%        5,560
    automotive seo quebec by city
    Monthly Search English Quebec based on a sample of 739 automotive keywords

    5 560 Monthly Keyword Searches for Automotive Terms in English Quebec

    We extracted 739 Keywords in order to assess the Competition levels and CPC (whenever possible) for the Automotive Industry. The average CPC was $6.79 but we expect that cost to increase significantly throughout the year. Below are the keywords that show a Volume of 10+ Searches per month for Automotive. Word of Caution: the following are not necessarily useful for you if you aim to reach B2C Auto Term Searchers or Consumers however consider that it may be quite an advantage to consider some Search Terms to produce Content or Add to your Editorial Calendar! 😉 Hope it helps.

    Automotive KeywordSearchesComp. CPC 
    automotive390Low $       1.17
    automotive news260Low
    auto sector170Low $       3.91
    automobile industry90Low $    36.68
    car manufacturers90Low
    biggest car companies30Low
    biggest car in the world30Low
    biggest car manufacturers30Low
    automobile wikipedia30Low
    automotive manufacturers20Low
    car industry20Low
    vehicle make20Low
    automotive products10Medium
    automotive manufacturing industry10Medium
    top 20 automobile companies in world10Medium
    automobile industry analysis10Low $       8.73
    car market10Low $       3.72
    auto industry10Low
    auto manufacturers10Low
    automotive companies10Low
    automotive industry trends10Low
    automotive industry overview10Low
    top 10 car companies10Low
    top car companies10Low
    motor industry10Low
    global automotive industry10Low
    car group10Low
    best car company in the world10Low
    automotive manufacturing companies10Low
    automotive market10Low
    top car manufacturers10Low
    top automobile companies10Low
    car manufacturing companies10Low
    automobile sector10Low
    automotive trends10Low
    automobile industry introduction10Low
    automotive cars10Low
    auto company10Low
    biggest car company in the world10Low
    major car companies10Low
    largest car companies10Low
    top 10 car manufacturers10Low
    top 10 car companies in the world10Low
    top 10 automobile companies in world10Low
    world car sales10Low
    what is automobile industry10Low
    worldwide car sales10Low
    car market share10Low
    car manufacturers ranking10Low
    the automotive industry10Low
    largest car manufacturer10Low
    top car companies in the world10Low
    list of automobile companies10Low
    automotive industry market share10Low
    automotive business10Low
    largest automakers10Low
    automobile production10Low
    largest car manufacturer in the world10Low
    world automobile industry10Low
    best automobile company10Low
    car production numbers by manufacturer10Low
    motor vehicle industry10Low
    automobile wiki10Low
    biggest car manufacturer in the world10Low
    car sales by manufacturer10Low
    car manufacturing industry10Low
    car industry analysis10Low
    automotive supplier industry10Low
    best car manufacturer in the world10Low
    autogroup10Low
    vehicle industry10Low
    automative industry10Low
    top auto manufacturers10Low
    largest car company in the world10Low
    largest auto manufacturers10Low
    auto market share10Low
    auto manufacturing industry10Low
    largest automotive companies10Low
    automotive industry outlook10Low
    top car makers10Low
    largest car in the world10Low
    global cars market10Low
    world’s largest automaker10Low
    largest automotive manufacturer10Low
    marketing in automotive industry10Low
    world car manufacturers10Low
    automotive market analysis10Low
    automotive vehicle10Low
    automotive field10Low
    top 5 automobile companies10Low
    biggest car brands10Low
    automotive industry sales10Low
    top 10 auto manufacturers10Low
    automobile industry wikipedia10Low
    car sales by manufacturer worldwide10Low
    top automakers10Low
    biggest automakers10Low
    autofactory10Low
    auto mobile industry10Low
    car production by company10Low
    car manufacturers market share10Low
    largest automobile manufacturer in the world10Low
    global auto market10Low
    automobile make10Low
    automotive domain10Low
    american automotive industry10Low
    largest auto manufacturer in the world10Low
    automotive segments10Low
    the car industry10Low
    car maker ranking10Low
    automotive industry definition10Low
    automobile company ranking10Low
    automobile manufacturers ranking10Low
    global car sales by manufacturer10Low
    world number 1 car company10Low
    major automotive companies10Low
    biggest car brand in the world10Low
    largest car maker in the world10Low
    vehicle manufacturers10Low
    automotive industry 201610Low
    automotive market trends10Low
    biggest car producers10Low
    automotive oem list10Low
    largest car makers10Low
    biggest car factory in the world10Low
    number one car manufacturer in the world10Low
    car production10Low
    biggest car makers10Low
    largest car factory in the world10Low
    international automotive industry10Low
    largest automotive groups10Low
    automaker rankings10Low
    what is a car manufacturer10Low
    largest car producer in the world10Low
    biggest automakers in the world10Low
    automaker market share10Low
    top automakers in the world10Low
    most selling car company in world10Low
    biggest motor company10Low
    who’s the biggest car manufacturer10Low
    car industry trends10Low
    top 5 automakers in the world10Low
    industrial auto10Low
    world car makers ranking10Low
    no 1 automobile company10Low
    top five automobile companies in world10Low
    biggest auto company in the world10Low
    biggest car groups10Low
    world’s largest automotive manufacturer10Low
    ranking of car manufacturers in world10Low
    world car production10Low
    largest automobile10Low
    top carmakers10Low
    car companies in world10Low
    electric car industry trends10Low
    top 10 global car manufacturers10Low
    consumer trends in automotive industry10Low
    china auto industry10Low