Automotive SEO Quebec

SEO in Quebec for Automotive Terms

The following French Marketing Automotive SEO Case Study is for people wishing to reach an Auto Industry Professional Audience in Quebec and those who follow the World News for the Automotive Industry.

Auto Marketing Tiers

Auto Tiering at the Automaker level is understood in Marketing as Tier 1 – Original Equipment Manufacturer (OEM), Tier 2 – Dealer Association and Tier 3 – Dealership or Geo level. Note: never allow an agency or consultant to tell you that Tier 1 & 2 Marketing is exactly the same! It is not but this statement alone should tell you that you are not dealing with the right Agency if that is what they tell you. Full Transparency – we know a LOT about Automobile Marketing this is why we are so passionate about setting the record straight 🙂

Auto Supplier Tiers

On the other hand, Auto Supplier Tiering at the Supply level is different as Tier 1 – suppliers supply parts or systems directly to Auto Maker OEMs (Original Equipment Manufacturer), while Tier 2 – suppliers make parts and components for numerous industries including Auto, Tier 3 – supplies raw or base materials for Tiers 1 & 2.

Who looks for Automotive Search Terms?

Why did we explain all of this? Simple, this Case Study is about Automotive Search Terms, it is destined to be used as SEO SEM CPC for people in the Auto Industry – Not just the B2C and local SEO for Auto segment strictly centered around the purchase of a vehicle.

Why is this useful if you are a Dealership? Keep reading!

Automotive SEO Seasonality in Quebec

It is early January and you see an increase in demand for Keywords in English Quebec for Auto, should you bid for those words? The short answer is that it depends.

There are three reasons why you will see an increase in Quebec January Volume for Automotive: 1) Top Safety News about crashworthiness and crash avoidance and mitigation came out in December and people are catching up on their reading based on the News Cycle 2) the biggest Auto Show in Quebec occurs in January 3) Auto Professionals are starting the year and they are reading up on World Auto News. Here is what it looks like in Google Trends:

Where do people search for Automotive Terms in Quebec?

5 560 Monthly Keyword Searches for Automotive Terms in English Quebec

We extracted 739 Keywords in order to assess the Competition levels and CPC (whenever possible) for the Automotive Industry. The average CPC was $6.79 but we expect that cost to increase significantly throughout the year. Below are the keywords that show a Volume of 10+ Searches per month for Automotive. Word of Caution: the following are not necessarily useful for you if you aim to reach B2C Auto Term Searchers or Consumers however consider that it may be quite an advantage to consider some Search Terms to produce Content or Add to your Editorial Calendar! 😉 Hope it helps.