Quebec SEO Case Study including two PDFs for 695 Keywords and 872 Questions related to Swimming Pool Services in the Province of Quebec including categories such as Municipal or Public Pool, Pool for Kids or Small Pools, Pricing and Buying a Pool, Swimming Pool Maintenance, Filter, Pump, Cleaning, Robot, PH and Chlorine Searches.
Negative Keywords
If you are an entrepreneur in Services related to the Maintenance of Pools, be careful not to confuse the Opening and Closing of Pools as these Searches may be related to the Schedule of Municipal or Public Pools!
Quebecer SEO Searches for Swimming Pool Terms
Cities Searching for Swimming Pool
Quebec Cities
Index
Gatineau
100
Montréal
98
Laval
74
Québec City
41
Seasonality of SEO Searches in Quebec
As you can see, late March to early April is a good time to begin your online Activities if you are an entrepreneur providing Swimming Pool Services for the Province of Quebec.
Quebec SEO Seasonality
Montreal SEO Seasonality
Gatineau SEO Seasonality
Quebec City SEO Seasonality
44 Top Quebec SEM SEO Top Keywords for Swimming Pool
Quebec Keyword List Extracted from 695 Terms. See our PDFs for Full List!
Montreal SEO Case Study for the City of Montreal as well as nearby Laval and South Shore SEO Searches. Follow the links for all the steps to optimize and do SEO on your website in Montreal:
Montreal SEO using Search Terms 847 keywords, representing 865 500 Monthly Searches and analysis of the Top 200 Montreal Keywords with CPC and Competition level related to basic terms in the City of Montreal. Find hundreds of Montreal SEO Questions by Downloading our PDF
Gatineau SEO Case Study for Businesses in the City of Gatineau and Nearby Ottawa SEO Agency Support. Follow the links for all the steps to optimize and do your own SEO for your website serving the region of Gatineau:
Download 822 SEO Questions for Gatineau and see our analysis of 180 Gatineau SEO Terms 44 250 monthly searches related to basic terms in the City of Gatineau. See our PDF
Digital Case Study by French Marketing providing B2C and B2B SEO Data for Plumbers and Plumbing Suppliers in Quebec. The following information compares the SEO required for B2C and B2B as well as explains how to adapt your Data when low volumes are observed in Google Trends and Keyword Planner for the English Quebec Market.
B2C SEO for Plumbers in Quebec
Search levels, based on plumber specific keywords, for Plumbing Services required by Consumers in Quebec is mostly observed as a local SEO format (i.e. meaning that the keyword will be a combination of service + city such as the term “plumber montreal”).
The related Searches to the local format is also accompanied by some contextual terms such as “24hr Plumbing” denoting the sense of Urgency for a service. The following keyword list (note – Cost per Plumber Keyword averages $4.45 but kindly consider that the sample size is small and CPC could vary significantly depending on the time of the year) was created on a small sample gathered from Searches in the Province:
Plumber Local SEO Keywords (Quebec, including Competition and CPC)
Plumber Keywords Quebec
Searches
Comp.
CPC
plumber
1900
Low
$ 3.91
plumber montreal
1300
Medium
$ 4.47
plumber laval
170
Medium
$ 4.06
plumber gatineau
110
Medium
$ 7.11
emergency plumber montreal
70
Medium
$ 6.10
plumbing companies
50
Low
$ 12.20
plumber montreal 24 hours
40
Medium
$ 7.00
best plumbers in montreal
40
Medium
$ 5.34
montreal plumbing services
30
Medium
$ 7.29
home plumbing
20
Medium
$ 8.23
plumber dorval
10
High
$ 1.70
Plumber and Plumbing SEO Seasonality for Quebec
One will quickly observe that demand for plumber and plumbing searches peaks in July and continues until October. It is not surprising that the peak occurs at that moment since Quebec is one of the few provinces in Canada where Rental Leases are very often contractually determined to be 1 year Starting July 1st. We can safely presume therefore that the demand is higher starting in July because it is a time when many people move into their apartment and perhaps plumbing is one of the first things a household needs to take care of, especially if the plumbing is failing or if there are inadequate connectors for home appliances.
Plumbing SEO by City for Quebec
Montreal
31.00%
Gatineau
6.60%
Laval
5.80%
Quebec
City
4.20%
Dorval
3.70%
Other
cities
48.70%
Quebec Plumbing Searches by City
B2B SEO SEM Plumbing Supplies in Quebec
To get you started in your SEM CPC Campaign or SEO Optimization for Plumbing Supplies related Searches, below we illustrate the importance of adapting your Geographical Variables for the English Market in Quebec as you attempt to gather Market Data. In this example below we could not gain proper CPC samples unless we extended the Search to Canada in order to gain nearly 50 Terms with $CPC.
SEO Trick: at times you may not find the information you are looking for and may have to estimate English Quebec Search Volumes based on Canada English Data. You would then adjust your volume to 10-15% for B2B in order to obtain a better estimate for Quebec. It may not be perfect but it is better than having no hypothesis at all!
The keyword list shows an average CPC of $3.00 on a sample of 47 out of a total 176 search terms Data gathered in Canadian Provinces:
Plumbing SEO Keywords (Canada, including Competition and CPC)
Tel que nous le décrivons dans notre section SEO Québec, il y a différent types de SEO. Voici comment le SEO et le SEM doit s’adapter en fonction des recherches :
CONTEXTUEL – Le type de service de paysagement dépendra du type de jardin, utilisez ce contexte pour décrire votre service eg. “paysagement pour piscine creusée” !
TEMPOREL – Dans le Paysagement il y a une saisonnalité donc ce type de SEO convient parfaitement eg. “engrais gazon au printemps” ou “engrais gazon en été” !
LOCAL – En tant que Paysagiste il est certains que vous desservez une région gégraphique eg. Paysagiste Lévis, Paysagiste Sherbrooke – VOIR toutes les villes ci-bas !
TECHNIQUE – Votre site web de service de paysagement ou aménagement paysager doit répondre à la demande que ce soit sur un appareil mobile ou sur un PC !
NÉGATIF – INTERNATIONAL – B2B – Si vous êtes Paysagiste, faire attention à certains mots-clés que propose Google comme “entretien tracteur a gazon” ou “engrais agricole” car cela ne représente pas votre service direct ou segment consommateur B2C et ces mots devraient être enlevés de vos campagnes SEM afin de ne pas gaspiller du budget !
Si vous préférez voir tout de suite les 95 mots-clés Paysagement, avec le niveau de concurence et le CPC, allez directement à la fin de cet article ! 🙂
Vous êtes Entrepreneur Paysagiste mais ne maîtrisez pas bien le SEO ni le SEM ?
Cette étude a été adaptée pour le secteur du Paysagement dans les villes au Québec, French Marketing vous offre un diagnostique Marketing Agile pour votre SEO, SEM et développement de contenu web pour votre blogue ou vos canaux sociaux.
Pourquoi le Marketing Agile pour les services en paysagement ou aménagement paysager ?
La méthode agile est toujours la même mais elle est toujours complète – Voilà la beauté de cette façon de travailler en numérique ! Voyez les 6 valeurs du Marketing Agile adaptées pour la profession de Paysagiste :
Les saisons et services de paysagement changent, que ce soit l’engrais au début ou à la fin du printemps, etc, soyez à l’écoute du marché – Répondre au changement
N’attendez pas ! Produisez du contenu web et sur vos canaux sociaux qui répond aux vrais questions en Paysagement – Itérations rapides
Voir ci-bas toutes les données pour les services de Paysagement au Québec, utilisez ces infos afin de mieux répondre à la demande en aménagement – Tests et données
Ne faites pas juste de SEO ou du SEM, employez plutôt plusieurs techniques conjointement tel que les courriels, les canaux sociaux – Beaucoup de petites expériences
Demandez l’avis de vos employés ou vos fournisseurs. Le produit final de votre site web ou canal Facebook est le fruit des idées des gens – Individus et les interactions
Vous cherchez des sujets pour un article de jardinage ? Collaborez avec votre clientèle (oui, demandez directement à une bonne cliente ou une communauté jardinage ce que vous devriez offrir ou comment répondre à des questions de soin du gazon, fleurs, aménagement jardin, aménagement extérieur) – Collaboration
Au-delà de la théorie comment faire votre Stratégie Marketing pour vos services de Paysagement ?
Nous allons écrire un récit utilisateur qui exprime les besoins d’entretien de pelouse
Nous allons découvrir quelques mots-clés en Paysagement et multiplier cette liste de SEM Paysagement
Nous allons déterminer le volume de recherche dans Google Ads
Nous allons découvrir la saisonnalité du Paysagement au Québec avec l’outil de Tendances Google
Nous déterminerons les villes au Québec qui recherchent le plus les mots-clés en aménagement paysager
Nous vous fournirons une liste de 95 mots-clés les plus actifs au niveau de la recherche en Paysagement
Diagnostique SEO Québec pour le Paysagement
Le récit utilisateur est une technique du Marketing Agile qui permet de penser en fonction du besoin d’un client ! Posez-vous la question, en tant que client pour l’entretien de ma pelouse je veux trouver un fournisseur, site web ou canal social qui répondra à mes besoins concernant l’entretien printanier de ma pelouse.
Maintenant que vous avez mis votre cliente potentiel en premier plan, disons que vous prenez quelques mots clés en Paysagement afin de mettre en valeur votre PME, que faites-vous ensuite ?
entretien de la pelouse
aménagement paysager
entretien printanier de la pelouse
Volume de recherche au Québec SEM Paysagement
Quand vous débutez votre recherche d’idées de mots-clés Paysagement dans Keyword Planner, Google vous suggèrera 1 286 termes. Nous avons analysé ces mots-clés et réduit le nombre à un échantillon. Il y a un minimum de 16 560 recherches par mois sur Google,cela est basé sur un échantillon de 95 mots clés avec un coût par clic (CPC) moyen minimal de 1,28$ et maximal de 3,20$. Le CPC dépend de la saisonnalité et de la concurence pour les termes de recheches en aménagement paysager et paysagement.
SEM Québec Paysagement
Saisonnalité SEO Paysagement depuis 2004
Le début de la recherche pour les services de paysagement au Québec est à la fin du mois de mars et ces activités sur les moteurs de recherche se poursuivent jusqu’en Juillet. Voici l’évolution des termes SEO aménagement paysager, paysagement, engrais, entretien pelouse et engrais gazon. Il est important de bien comprendre la saisonnalité des mots clés car cela vous permettra de bien cerner votre marché et d’être actif en ligne lors des périodes importantes dans l’année afin d’offrir vos services. Dans le cas des services de paysagement les saisons qui l’emportent sont le printemps et l’été.
Mots Clés Paysagement par Villes au Québec
La majorité des recherches au sujet de paysagement et aménagement paysager proviennent Sherbrooke, Lévis, Ville de Québec, Trois-Rivières, Gatineau, Laval, Montréal, Longueuil.
The following French Marketing Digital Case Study explores the SEM CPC opportunities and SEO required for campaigns in Heating, ventilation, and air conditioning (HVAC). We detail a few keywords to avoid for B2B given that many air conditioning terms are destined to a B2C audience. If you need some help don’t forget that we offer a free 30 minute SEO overview, contact us!
Want a PDF of the Keyword list for HVAC? Click here
How to tell B2C from B2B when doing HVAC SEO
The easiest way to differentiate the two types of SEO is to determine the search term that is most likely to fall under a commercial client category. When researching in Keyword Planner you will find related categories that explicitly detail HVAC for B2B
Related Search
Categories
air conditioning company
air conditioning contractor
building automation systems
building system
heating and air conditioning service
heating company
mechanical system
HVAC SEO Searches by City in the Province of Quebec
We ran an analysis of 719 HVAC related Keywords and it provided us with the Search Volume per Month by City in Quebec
Cities
Percent
Estimated
Montreal
43.80%
5,830
Laval
6.40%
852
Gatineau
6.00%
799
Longueuil
3.10%
413
Dorval
3.10%
413
Other
cities
37.40%
4,978
Total
100%
13,310
HVAC Related Keywords Search Volume for English Quebec
HVAC SEO Seasonality in Quebec
The seasonality for Heating, ventilation, and air conditioning must be determined by using two tools (Trends and Planner) because if you rely on one tool alone it will not give you the complete picture. Based on those two tools the seasonality peaks are determined to be from early March until August with a quick increase in January (we suspect that it is related to planning the year activities for Building Maintenance).
HVAC Seasonality in Quebec
Keywords for SEO and SEM in Quebec
We extracted 719 keywords for English Quebec with competition levels and CPC. It is noteworthy that 406 of those search terms show nearly no search volume on a monthly basis but that does not mean that they are not valuable for HVAC B2B. In fact, it is probably those long tail search terms that offer the conversions that HVAC Companies seek. Nevertheless, we are providing below the list of the 40 Keywords we could find that have a $CPC associated. The surprising part of this analysis is that the sample of 40 (out of the 719) accounts for 79.26% of the total search volume on a monthly basis with an average CPC of $5.72
A word of caution, you can clearly see that the bulk of the Search Terms are destined for an Air Conditioning Service for B2C. Therefore, please select your Keywords carefully when doing an SEM CPC Campaign for B2B as you may waste a significant part of your budget if you do not include a strong negative keyword list in Google Ads, Bing or Yahoo.
A Digital Case Study by French Marketing exploring the B2C SEO Data for Home Builders active in the Quebec Market. Compared to Canada, we will see that Search Terms in English Quebec are limited for this industry therefore a Home Building Entrepreneur will have to use numerous related search keywords in order to gain traction for their SEO and SEM CPC Campaigns in the Province. We have detailed the alternatives below!
What are the cities in Quebec where people Search for Home Building Services?
Cities in Quebec
Percent
Searches/Month
Montreal
26.30%
634
Gatineau
10.00%
241
Laval
5.90%
142
Pointe-Claire
4.10%
99
Quebec
City
3.20%
77
Other
cities
50.40%
1,215
Total
100.00%
2,410
Seasonality of SEO Search in Quebec for Home Builder
Surprisingly, consumers start to look as early as January and February for their Home Building Project. It makes sense as this is usually the early exploratory phase for either finding a Home Building Firm or comparing options and confirming that the plans for a new home is the right one.
Home Builder SEO SEM Keyword Ideas for English Quebec
As we mentioned early on, the search volume is very low in Quebec compared to Canada. It would be wise to explore Related Search Terms and assemble your SEO or SEM CPC Campaign based on various other home building terms as follows:
construction
company
design build firm
general contracting company
home building company
home contractor
remodeling professional
Home Builder CPC, Competition and Search Volumes for Quebec
We have analyzed 240 Keywords with 186 of those listing less than 10 Searches per month. The total of those searches for Home Builder amount to 2410 with an average CPC of $2.87. The following list of 26 Home Building Service Terms, combined with Related Searches (we invite you to run a Keyword Analysis Session for Home Building Terms as there are many that could be better suited for your needs) seeding list provided above in the previous section, should be a good start for your SEO or SEM CPC:
The following French Marketing Automotive SEO Case Study is for people wishing to reach an Auto Industry Professional Audience in Quebec and those who follow the World News for the Automotive Industry.
Auto Marketing Tiers
Auto Tiering at the Automaker level is understood in Marketing as Tier 1 – Original Equipment Manufacturer (OEM), Tier 2 – Dealer Association and Tier 3 – Dealership or Geo level. Note: never allow an agency or consultant to tell you that Tier 1 & 2 Marketing is exactly the same! It is not but this statement alone should tell you that you are not dealing with the right Agency if that is what they tell you. Full Transparency – we know a LOT about Automobile Marketing this is why we are so passionate about setting the record straight 🙂
Auto Supplier Tiers
On the other hand, Auto Supplier Tiering at the Supply level is different as Tier 1 – suppliers supply parts or systems directly to Auto Maker OEMs (Original Equipment Manufacturer), while Tier 2 – suppliers make parts and components for numerous industries including Auto, Tier 3 – supplies raw or base materials for Tiers 1 & 2.
Who looks for Automotive Search Terms?
Why did we explain all of this? Simple, this Case Study is about Automotive Search Terms, it is destined to be used as SEO SEM CPC for people in the Auto Industry – Not just the B2C and local SEO for Auto segment strictly centered around the purchase of a vehicle.
Why is this useful if you are a Dealership? Keep reading!
Automotive SEO Seasonality in Quebec
It is early January and you see an increase in demand for Keywords in English Quebec for Auto, should you bid for those words? The short answer is that it depends.
There are three reasons why you will see an increase in Quebec January Volume for Automotive: 1) Top Safety News about crashworthiness and crash avoidance and mitigation came out in December and people are catching up on their reading based on the News Cycle 2) the biggest Auto Show in Quebec occurs in January 3) Auto Professionals are starting the year and they are reading up on World Auto News. Here is what it looks like in Google Trends:
Where do people search for Automotive Terms in Quebec?
Search by Quebec
Cities
Percent
Searches
Montreal
34.70%
1,929
Quebec
City
6.40%
356
Gatineau
4.60%
256
Laval
4.40%
245
Longueuil
2.00%
111
Other
cities
47.90%
2,663
Total
100.00%
5,560
Monthly Search English Quebec based on a sample of 739 automotive keywords
5 560 Monthly Keyword Searches for Automotive Terms in English Quebec
We extracted 739 Keywords in order to assess the Competition levels and CPC (whenever possible) for the Automotive Industry. The average CPC was $6.79 but we expect that cost to increase significantly throughout the year. Below are the keywords that show a Volume of 10+ Searches per month for Automotive. Word of Caution: the following are not necessarily useful for you if you aim to reach B2C Auto Term Searchers or Consumers however consider that it may be quite an advantage to consider some Search Terms to produce Content or Add to your Editorial Calendar! 😉 Hope it helps.