Category: Digital Marketing

Plumbing B2C B2B SEO Quebec

Digital Case Study by French Marketing providing B2C and B2B SEO Data for Plumbers and Plumbing Suppliers in Quebec. The following information compares the SEO required for B2C and B2B as well as explains how to adapt your Data when low volumes are observed in Google Trends and Keyword Planner for the English Quebec Market.

B2C SEO for Plumbers in Quebec

Search levels, based on plumber specific keywords, for Plumbing Services required by Consumers in Quebec is mostly observed as a local SEO format (i.e. meaning that the keyword will be a combination of service + city such as the term “plumber montreal”).

The related Searches to the local format is also accompanied by some contextual terms such as “24hr Plumbing” denoting the sense of Urgency for a service. The following keyword list (note – Cost per Plumber Keyword averages $4.45 but kindly consider that the sample size is small and CPC could vary significantly depending on the time of the year) was created on a small sample gathered from Searches in the Province:

Plumber Local SEO Keywords (Quebec, including Competition and CPC)

Plumber Keywords Quebec	Searches	Comp.	CPC
plumber	1900	Low	$ 3.91
plumber montreal	1300	Medium	$ 4.47
plumber laval	170	Medium	$ 4.06
plumber gatineau	110	Medium	$ 7.11
emergency plumber montreal	70	Medium	$ 6.10
plumbing companies	50	Low	$ 12.20
plumber montreal 24 hours	40	Medium	$ 7.00
best plumbers in montreal	40	Medium	$ 5.34
montreal plumbing services	30	Medium	$ 7.29
home plumbing	20	Medium	$ 8.23
plumber dorval	10	High	$ 1.70

Plumber and Plumbing SEO Seasonality for Quebec

One will quickly observe that demand for plumber and plumbing searches peaks in July and continues until October. It is not surprising that the peak occurs at that moment since Quebec is one of the few provinces in Canada where Rental Leases are very often contractually determined to be 1 year Starting July 1st. We can safely presume therefore that the demand is higher starting in July because it is a time when many people move into their apartment and perhaps plumbing is one of the first things a household needs to take care of, especially if the plumbing is failing or if there are inadequate connectors for home appliances.

Plumbing SEO by City for Quebec

Montreal	31.00%
Gatineau	6.60%
Laval	5.80%
Quebec City	4.20%
Dorval	3.70%
Other cities	48.70%

Plumbing SEO Quebec by City — Quebec Plumbing Searches by City

B2B SEO SEM Plumbing Supplies in Quebec

To get you started in your SEM CPC Campaign or SEO Optimization for Plumbing Supplies related Searches, below we illustrate the importance of adapting your Geographical Variables for the English Market in Quebec as you attempt to gather Market Data. In this example below we could not gain proper CPC samples unless we extended the Search to Canada in order to gain nearly 50 Terms with $CPC.

SEO Trick: at times you may not find the information you are looking for and may have to estimate English Quebec Search Volumes based on Canada English Data. You would then adjust your volume to 10-15% for B2B in order to obtain a better estimate for Quebec. It may not be perfect but it is better than having no hypothesis at all!

The keyword list shows an average CPC of $3.00 on a sample of 47 out of a total 176 search terms Data gathered in Canadian Provinces:

Plumbing SEO Keywords (Canada, including Competition and CPC)

Keyword (Canada)	Searches	Comp.	CPC
kitchen sink	8100	High	$ 2.16
pex pipe	2900	High	$ 4.06
pipe fittings	1300	High	$ 3.51
stainless steel sink	1000	High	$ 1.94
copper pipe	1000	High	$ 1.44
pressure reducing valve	880	High	$ 3.62
pex fittings	880	High	$ 0.87
plumbing fittings	480	High	$ 6.99
brass fittings	390	High	$ 1.66
copper to pex	260	High	$ 6.28
pex pipe fittings	260	High	$ 1.30
pex to copper	210	High	$ 6.78
copper pipe fittings	210	High	$ 2.05
copper to pex fittings	170	High	$ 2.96
water pressure reducing valve	170	High	$ 2.90
pex compression fittings	110	High	$ 2.25
flexible plumbing pipe	90	High	$ 12.51
brass compression fittings	90	High	$ 2.12
pex plumbing pipe	70	High	$ 13.77
copper plumbing pipe	70	Medium	$ 12.07
pex pipe vs copper	70	Low	$ 11.61
plumbing compression fittings	70	Medium	$ 8.09
water pressure valve	70	High	$ 3.02
stainless kitchen sink	70	High	$ 2.08
pex pipe installation	50	Medium	$ 26.48
pipes and fittings	50	High	$ 5.98
brass plumbing fittings	50	High	$ 2.53
pex to copper fittings	50	High	$ 1.52
1 copper pipe	50	High	$ 1.46
water pressure reducer	50	High	$ 1.13
plumbing pipe fittings	30	High	$ 10.40
plumbing and pipe fitting	30	High	$ 6.68
flexible plumbing hose	30	High	$ 4.65
stainless steel tube fittings	30	High	$ 3.52
clear pex pipe	30	Medium	$ 3.43
copper tubing fittings	30	High	$ 2.99
compression pipe fittings	30	High	$ 2.12
flexible plumbing connections	20	High	$ 15.06
pex pipe for hot water	20	High	$ 6.92
stainless steel pex fittings	20	High	$ 3.63
1 copper tubing	20	High	$ 2.12
kitchen sink bowl	20	High	$ 1.39
plumbing copper pipe fittings	10	High	$ 6.86
stainless steel sink bowl	10	High	$ 2.66
stainless tube fittings	10	High	$ 2.16
copper pipe and fittings	10	High	$ 2.02
pex pipe and fittings	10	High	$ 0.89
buy pex pipe	10	High	$ 0.89

December 9, 2019

Dentist SEO Quebec

Quebec Dentist Case for SEO SEM CPC

French Marketing offers SEO Service and Training for entrepreneurs and SMBs including Dental Clinics in Quebec. The following information provides numerous details regarding seasonality and keyword discovery of Dental Services Terms. We invite you to visit our Quebec SEO Page or contact us if you wish to discuss your needs.

We propose a simple solution before you get started. Agile Marketing is a “way of working” that always keeps the Client or Patient at the center of all Marketing efforts. When you proceed with a campaign, use an agile principle such as a User Story. A User Story is a Question you ask as if you were a Patient such as “As a Patient in Quebec City, I need to find root canal or emergency dental care information on a website for a clinic near me”. As you formulate the Question in that Agile way it will enable you to keep the focus on the target audience you are trying to reach. Try it!

Dentist SEO Search by City (Google Trends and Google Ads Comparison)

Google Trends	Interest
Montreal	100
Gatineau	98
Laval	79
Brossard	79
Longueuil	49
Québec City	22

Google Ads Keywords	Percent
Montreal	50.50%
Gatineau	7.20%
Laval	5.70%
Longueuil	3.30%
Quebec City	3.20%
Other cities	30.00%

Related Keywords for Dentist SEO SEM in Quebec

As we have stated in our SEO Diagnostic suggested Methodology, disambiguation is a is part of the logic behind ranking on Search Engines. Below are the related terms semantically related to Dental Services Keywords:

Dentistry

Dentist

Root canal treatment

Tooth

Emergency

Human tooth

Cosmetic dentistry

Cleaning

Dental restoration

Dental implant

Pediatric dentistry

Wisdom

Root canal treatment

Dental school

Dental braces

Dental Services Seasonality in Quebec

Based on the Search volumes in Google Ads you clearly see how July to October are the highest levels. This makes sense given that a visit to the Dentist is a common activity for Children and Students prior to going Back to School.

87 Keywords and Cost per Click for SEM PPC

The following are a sub set of 498 keywords related to Dental Services in English for the Quebec Market. We have extracted the low volume searches and kept the terms that show the Cost per Click levels in Google Ads. It can serve as a base of a Pay per Click Campaign in a Dental Clinic. The current Cost per Click is at an average $6.98 for Top of Page Bid.

Keyword	Searches	Comp.	CPC
dentist	8100	Low	$ 6.37
dentist near me	3600	Medium	$ 7.85
dental clinic	880	Low	$ 7.74
endodontist	590	Low	$ 6.44
dental implants	480	Medium	$ 7.17
dental clinic near me	390	Medium	$ 10.00
emergency dentist	320	Medium	$ 9.94
dental care	260	Low	$ 7.98
dental crown	260	Low	$ 6.36
orthodontist near me	210	Medium	$ 7.82
pediatric dentist	210	Low	$ 6.21
prosthodontist	170	Low	$ 7.97
tooth filling	170	Low	$ 6.41
smile dental	170	Low	$ 5.57
dental bridge	170	Low	$ 4.97
dental implant cost	140	High	$ 4.67
dentistry for children	110	Medium	$ 8.97
emergency dentist near me	110	High	$ 7.65
cosmetic dentistry	110	Medium	$ 5.63
dental office	90	Low	$ 10.01
dentist appointment	90	Low	$ 9.21
dental filling	90	Low	$ 7.86
kids dentist	90	Medium	$ 7.68
dental cleaning	90	Medium	$ 5.67
pearl dental clinic	90	Low	$ 5.14
dental veneers	90	High	$ 5.09
dentist office near me	70	Medium	$ 10.44
kids dentist near me	70	Medium	$ 7.63
best dentist near me	70	Medium	$ 7.22
cavity filling	70	Low	$ 5.88
dental prosthesis	70	Medium	$ 3.49
pediatric dentist near me	50	Medium	$ 9.30
childrens dentist near me	50	Medium	$ 7.26
dental x ray	50	Low	$ 4.89
dental specialist	50	Low	$ 4.83
laser teeth whitening	50	High	$ 4.63
teeth whitening dentist	50	High	$ 4.21
dental plaque	50	Low	$ 3.55
alpha dental	50	Low	$ 3.41
sedation dentistry	40	Medium	$ 13.41
emergency dental clinic	40	High	$ 9.92
24 hour dentist	40	High	$ 7.57
family dentistry	40	Low	$ 6.76
nearest dentist	40	Low	$ 6.66
dentist nearby	30	Low	$ 8.88
downtown dental	30	Medium	$ 8.63
dentist around me	30	Medium	$ 7.27
cheap dentist near me	30	Medium	$ 5.82
laser dentistry	30	Low	$ 5.55
dental bone graft	30	Medium	$ 4.37
dental cavity	30	Low	$ 4.32
pearl dental	30	Low	$ 4.03
biological dentist	20	Low	$ 15.42
invisalign dentist	20	High	$ 15.39
24 hour emergency dentist	20	High	$ 10.60
gold crown tooth	20	Low	$ 10.04
walk in dentist near me	20	Medium	$ 10.01
emergency dental clinic near me	20	High	$ 9.42
dental implants near me	20	High	$ 9.35
24 hour dentist near me	20	High	$ 8.89
restorative dentistry	20	Low	$ 8.64
teeth reshaping	20	Low	$ 8.20
dental center	20	Medium	$ 8.18
dentist close to me	20	Medium	$ 7.64
general dentistry	20	Low	$ 7.59
smile dental clinic	20	Medium	$ 7.29
endodontist near me	20	Medium	$ 7.29
emergency dental services	20	Low	$ 7.13
kids dental	20	Low	$ 7.10
front tooth crown	20	Medium	$ 6.91
dental tartar	20	Medium	$ 6.20
root canal dentist	20	Medium	$ 6.15
dental bridge cost	20	Medium	$ 6.02
walk in dentist	20	Medium	$ 5.26
cheap dentist	20	High	$ 5.18
dental clinique	20	Medium	$ 5.14
dental extraction	20	Low	$ 5.08
urgent dental	20	Medium	$ 5.04
best dentist	20	Medium	$ 4.26
dental cleaning cost	20	Medium	$ 3.98
cavity filling cost	20	Low	$ 3.98
teeth whitening dentist cost	20	High	$ 3.65
dental crown cost	20	Medium	$ 3.63
dental cap	20	Low	$ 3.00
adec dental	20	Low	$ 1.72
dental gum	20	Medium	$ 1.71
dental burs	20	Low	$ 1.15

A list below details 87 Keywords useful for Dentist SEO and SEM CPC!

Now let’s take a look at Dental Keywords and useful Data. Review this information before getting started.

December 8, 2019

Quebec SEO FSA List

Quebec Forward Sortation Area (FSA)

FSA stands for Forward Sortation Area, it is a a sorting system for Postal Codes using the first three letters and numbers of the Canada Post Codes. The FSA can be used for both SEO and SEM Campaigns in Quebec. It delimits a series of Postal Codes to Target in a Marketing Campaign. The first character of the FSA is a letter that identifies the province or territory. Each Province has at least one letter code, Quebec has two (J and G):

Canada FSA List

Alberta: T

British Columbia: V

Central Ontario: L

Eastern Ontario: K

Eastern Quebec: G

Manitoba: R

Metropolitan Montréal: H

Metropolitan Toronto: M

New Brunswick: E

Newfoundland and Labrador: A

Northern Ontario: P

Northwest Territories and Nunavut: X

Nova Scotia: B

Prince Edward Island: C

Saskatchewan: S

Southwestern Ontario: N

Western Quebec: J

Yukon: Y

Radius in SEM Campaigns using Latitude and Longitude in Quebec

You can use both the FSA as well as Latitude and Longitude in Google Campaigns in order to target either across a City or simply indicate a location with lat/long in order to delimit a radius of distance around that point. Below is a list of common Quebec Cities with FSA and Lat/Long:

City	Pr	Latitude	Longitude	Postal FSA
Abitibi-Témiscamingue-Est (Radisson)	QC	52.1046	-75.2807	J0Y
Abitibi-Témiscamingue-Ouest (Guigues)	QC	47.8626	-78.824	J0Z
Ahuntsic Central	QC	45.5606	-73.6584	H2C
Ahuntsic East	QC	45.5528	-73.6411	H2M
Ahuntsic North	QC	45.5741	-73.6507	H2B
Ahuntsic Southeast	QC	45.5394	-73.6513	H2N
Ahuntsic Southwest	QC	45.5467	-73.6718	H3L
Akwesasne Region (Akwesasne)	QC	45.6986	-73.5025	H0M
Albanel	QC	48.8832	-72.4487	G8M
Alma North	QC	48.6377	-71.6957	G8E
Alma Southeast	QC	48.5548	-71.673	G8B
Alma Southwest	QC	48.5278	-71.6364	G8C
Amos	QC	48.5669	-78.1162	J9T
Amqui	QC	48.4638	-67.4313	G5J
Anjou East	QC	45.6097	-73.5472	H1K
Anjou West	QC	45.6097	-73.5794	H1J
Appalaches (La Pocatière)	QC	46.798	-70.3288	G0R
Asbestos	QC	45.7668	-71.9324	J1T
Auteuil Northeast	QC	45.6625	-73.7002	H7J
Auteuil South	QC	45.6213	-73.7398	H7K
Auteuil West	QC	45.6409	-73.7542	H7H
Aylmer North	QC	45.4394	-75.8465	J9J
Aylmer South	QC	45.3932	-75.8288	J9H
Baie-Comeau Northeast	QC	51.0872	-68.632	G4Z
Baie-Comeau Southwest	QC	50.3474	-69.0411	G5C
Baie-Saint-Paul	QC	47.4411	-70.4986	G3Z
Bas-St-Laurent-Est (Sainte-Luce)	QC	48.159	-68.1951	G0K
Bas-St-Laurent-Ouest (Trois-Pistoles)	QC	47.7136	-69.1658	G0L
Beaconsfield	QC	45.4334	-73.8659	H9W
Beauceville	QC	46.2179	-70.7787	G5X
Beauharnois	QC	45.3168	-73.8659	J6N
Beauport Central	QC	46.8801	-71.196	G1C
Beauport North	QC	46.9263	-71.2258	G1B
Beauport South	QC	46.8588	-71.192	G1E
Becancour	QC	46.3334	-72.4324	G9H
Beloeil East	QC	45.5527	-73.1755	J3H
Beloeil West	QC	45.5946	-73.2283	J3G
Black Lake	QC	46.07	-71.4393	G6H
Bois-Francs-Nord (Odanak)	QC	46.021	-72.8239	J0G
Bois-Francs-Sud (Saint-Nazaire-D’Acton)	QC	45.6609	-72.77	J0H
Boucherville	QC	45.591	-73.4361	J4B
Bromont	QC	45.3168	-72.6491	J2L
Bromptonville	QC	45.4797	-71.9492	J1C
Brossard Northeast	QC	45.4424	-73.4231	J4Z
Brossard Northwest	QC	45.4674	-73.4832	J4W
Brossard South	QC	45.4414	-73.4561	J4Y
Brossard Southwest	QC	45.4455	-73.4841	J4X
Buckingham	QC	45.5856	-75.4208	J8L
Cap-aux-Meules	QC	47.4501	-72.9913	G0B
Cap-de-la-Madeleine Central and southeast	QC	46.3877	-72.5357	G8T
Cap-de-la-Madeleine Northeast	QC	46.4098	-72.4908	G8V
Cap-de-la-Madeleine West	QC	46.4176	-72.6372	G8W
Capitale-Nationale (Stoneham)	QC	47.3507	-71.202	G0A
Cap-Rouge	QC	46.7507	-71.3562	G1Y
Cartierville Central	QC	45.5313	-73.7091	H4J
Cartierville Northeast	QC	45.5383	-73.6932	H3M
Cartierville Southwest	QC	45.5171	-73.7363	H4K
Centre-du-Québec-Est (Saint-Valère)	QC	46.0119	-71.7199	G0P
Centre-du-Québec-Nord (Daveluyville)	QC	46.179	-72.1569	G0Z
Centre-du-Québec-Ouest (Saint-Bonaventure)	QC	45.8567	-72.6966	J0C
Centre-du-Québec-Sud (Warwick)	QC	45.8382	-71.9542	J0A
Centre-Sud North	QC	45.5307	-73.5547	H2K
Centre-Sud South	QC	45.5186	-73.5545	H2L
Chambly	QC	45.4501	-73.2825	J3L
Charlesbourg North	QC	46.8895	-71.2545	G2L
Charlesbourg South	QC	46.8528	-71.2573	G1H
Charny	QC	46.7151	-71.2612	G6X
Châteauguay North	QC	45.3691	-73.7216	J6J
Châteauguay South	QC	45.3526	-73.7305	J6K
Chatham	QC	45.6834	-74.4159	J8G
Chaudière-Nord (Saint-Joseph-De-Beauce)	QC	46.4526	-71.4397	G0S
Chaudière-Sud (Disraeli)	QC	46.0988	-71.1248	G0N
Chelsea	QC	45.5001	-75.7827	J9B
Chibougamau	QC	49.9168	-74.3659	G8P
Chicoutimi East	QC	48.4187	-71.0417	G7H
Chicoutimi North	QC	48.445	-71.1025	G7G
Chicoutimi Southwest	QC	48.3689	-71.1175	G7K
Chicoutimi West	QC	48.4175	-71.1031	G7J
Chomedey East	QC	45.5478	-73.7368	H7V
Chomedey Northeast	QC	45.5793	-73.7367	H7S
Chomedey Northwest	QC	45.5573	-73.7725	H7T
Chomedey South	QC	45.5338	-73.7652	H7W
Clermont	QC	47.7184	-70.2276	G4A
Coaticook	QC	45.1334	-71.7991	J1A
Côte-des-Neiges East	QC	45.499	-73.6089	H3V
Côte-des-Neiges North	QC	45.5063	-73.6297	H3S
Côte-des-Neiges Northeast	QC	45.5018	-73.6191	H3T
Côte-des-Neiges Southwest	QC	45.4897	-73.6312	H3W
Côte-Nord/Anticosti (Schefferville)	QC	53.0413	-68.6884	G0G
Côte-Saint-Luc East	QC	45.4671	-73.6487	H4V
Côte-Saint-Luc West	QC	45.47	-73.6686	H4W
Cowansville	QC	45.2001	-72.7491	J2K
Degelis	QC	47.5473	-68.6431	G5T
Delson	QC	45.3668	-73.5492	J5B
Dolbeau-Mistassini	QC	48.8763	-72.212	G8L
Dollard-Des-Ormeaux East	QC	45.4897	-73.7958	H9B
Dollard-Des-Ormeaux Northwest	QC	45.4948	-73.8317	H9A
Dollard-Des-Ormeaux Southwest	QC	45.4756	-73.8367	H9G
Donnacona	QC	46.6804	-71.7239	G3M
Dorval Central	QC	45.8654	-72.7614	H4Y
Dorval Outskirts	QC	45.4679	-73.7748	H9P
Downtown Montreal East	QC	45.5005	-73.5684	H3B
Downtown Montreal North	QC	45.504	-73.5747	H3A
Downtown Montreal Northeast	QC	45.5052	-73.5622	H2Z
Downtown Montreal South & West	QC	45.5009	-73.5877	H3H
Downtown Montreal Southeast	QC	45.4987	-73.5793	H3G
Drummondville Central	QC	45.8893	-72.5055	J2C
Drummondville Northwest	QC	45.9099	-72.5289	J2E
Drummondville South	QC	45.9061	-72.5929	J2B
Drummondville Southeast	QC	45.8152	-72.4027	J2A
Duvernay	QC	45.6225	-73.6949	H7E
Duvernay-Est	QC	45.6739	-73.5924	H7A
Estrie-Est (Stanstead)	QC	45.1001	-72.0491	J0B
Estrie-Ouest (Fulford)	QC	45.2831	-72.5244	J0E
Fabreville	QC	45.578	-73.8004	H7P
Farnham	QC	45.2834	-72.9824	J2N
Gaspé	QC	48.8334	-64.4819	G4X
Gaspésie-Nord (Grande-Vallée)	QC	48.9182	-65.3736	G0E
Gaspésie-Ouest (Causapscal)	QC	48.5246	-67.0565	G0J
Gaspésie-Sud (New Richmond)	QC	48.3429	-65.5961	G0C
Gatineau Northeast	QC	45.5287	-75.6088	J8R
Gatineau Northwest	QC	45.5711	-75.7615	J8V
Gatineau Southeast	QC	45.4869	-75.6157	J8P
Gatineau Southwest	QC	45.4776	-75.7059	J8T
Granby Central	QC	45.4046	-72.7202	J2G
Granby East	QC	45.3938	-72.7005	J2H
Granby West	QC	45.4005	-72.7825	J2J
Grand-Mère	QC	46.6315	-72.737	G9T
Greenfield Park	QC	45.4865	-73.4622	J4V
Griffintown (Includes Île Notre-Dame & Île Sainte-Hélène)	QC	45.498	-73.5472	H3C
Hampstead	QC	45.4819	-73.6421	H3X
Hébertville	QC	48.3473	-71.6786	G8N
Hochelaga	QC	45.5442	-73.5468	H1W
Hull Central	QC	45.448	-75.7434	J8Y
Hull North	QC	45.4716	-75.7616	J8Z
Hull Southeast	QC	45.44	-75.7119	J8X
Hull Southwest	QC	45.4279	-75.7711	J9A
Îles-Laval	QC	45.5284	-73.8509	H7Y
Jean-Talon Northeast	QC	46.922	-71.3056	G2M
Jean-Talon Southeast	QC	46.8765	-71.2839	G1G
Jean-Talon West	QC	46.9137	-71.3398	G2N
Joliette	QC	46.0168	-73.4492	J6E
Jonquière Central	QC	48.3199	-71.4149	G7X
Jonquière Northeast	QC	48.4294	-71.1774	G7S
Jonquière Northwest	QC	48.4381	-71.2642	G7Z
Jonquière Southeast	QC	48.3975	-71.1527	G7T
Jonquière Southwest	QC	48.3701	-71.2358	G7Y
Jonquière West	QC	48.4233	-71.3629	G8A
Kirkland	QC	45.4501	-73.8659	H9J
La Baie	QC	48.3398	-70.8893	G7B
La Malbaie	QC	47.6575	-70.1559	G5A
La Plaine	QC	45.7888	-73.7442	J7M
La Prairie	QC	45.4168	-73.4992	J5R
La Sarre	QC	48.8002	-79.1996	J9Z
La Tuque	QC	47.4334	-72.7824	G9X
Lac-Beauport	QC	46.9833	-71.2906	G3B
Lachine East	QC	45.4402	-73.6747	H8S
Lachine West	QC	45.4419	-73.7057	H8T
Lachute	QC	45.6501	-74.3325	J8H
Lac-Megantic	QC	45.5834	-70.8823	G6B
Lac-Saint-Charles	QC	46.9242	-71.3958	G3G
Lanaudière-Nord (Saint-Esprit)	QC	46.7966	-73.8705	J0K
Lanaudière-Sud (Prévost)	QC	45.866	-74.1785	J0R
L’Ancienne-Lorette Northeast	QC	46.8083	-71.3605	G2E
L’Ancienne-Lorette Southwest	QC	46.7903	-71.4157	G2G
LaSalle Northwest	QC	45.438	-73.6215	H8N
LaSalle Southeast	QC	45.4011	-73.619	H8P
L’Assomption	QC	45.8232	-73.4294	J5W
Laterrière	QC	48.2007	-71.1426	G7N
Laurentides-Nord (Montcalm)	QC	46.3002	-74.5855	J0T
Laurentides-Sud (Chénéville)	QC	45.8265	-74.9318	J0V
Laval-des-Rapides	QC	45.5501	-73.6992	H7N
Laval-sur-le-Lac	QC	45.5526	-73.8507	H7R
Lavaltrie	QC	45.8834	-73.2825	J5T
Le Fjord (Forestville)	QC	49.0143	-69.6231	G0T
L’Épiphanie	QC	45.8501	-73.4825	J5X
L’Erable (Nantes)	QC	45.6242	-71.0191	G0Y
Les Îles-De-La-Madeleine	QC	47.3999	-61.7996	G4T
Lévis	QC	46.8033	-71.1779	G6Y
Lévis North	QC	46.8033	-71.1779	G6V
Lévis South	QC	46.7546	-71.22	G6W
L’Île Bizard Northeast	QC	45.5055	-73.8789	H9C
L’Île-Bizard Southwest	QC	45.4865	-73.9092	H9E
L’Île-Des-Soeurs	QC	45.4594	-73.5501	H3E
L’Île-Dorval	QC	45.4414	-73.7749	H9S
Longueuil Central	QC	45.5362	-73.4721	J4J
Longueuil East	QC	45.5418	-73.4382	J4M
Longueuil North	QC	45.5679	-73.4761	J4G
Longueuil Northeast	QC	45.5523	-73.4558	J4N
Longueuil Southeast	QC	45.5181	-73.4576	J4L
Longueuil Southwest	QC	45.5183	-73.5023	J4K
Longueuil West	QC	45.5372	-73.5056	J4H
Loretteville North	QC	46.8751	-71.392	G2A
Loretteville South	QC	46.8505	-71.3357	G2B
Louiseville	QC	46.2559	-72.9415	J5V
Magog	QC	45.2668	-72.1491	J1X
Maisonneuve	QC	45.5585	-73.5386	H1V
Manicouagan (Baie-Trinité)	QC	49.3795	-67.8948	G0H
Maniwaki	QC	46.3834	-75.966	J9E
Marieville	QC	45.4334	-73.1659	J3M
Mascouche Central	QC	45.7424	-73.6509	J7L
Mascouche Extremities	QC	45.77	-73.6049	J7K
Masson-Angers	QC	45.5435	-75.4274	J8M
Matane	QC	48.8286	-67.522	G4W
Mauricie (Parent)	QC	47.9168	-74.6159	G0X
Mercier	QC	45.3168	-73.7492	J6R
Mercier North	QC	45.6043	-73.5178	H1L
Mercier Southeast	QC	45.5779	-73.5304	H1N
Mercier West	QC	45.5883	-73.5572	H1M
Métabetchouan-Lac-a-la-Croix	QC	47.8076	-71.5907	G8G
Mirabel Northeast	QC	45.7045	-73.9472	J7J
Mirabel Southwest	QC	45.6345	-74.1005	J7N
Montérégie-Est (Bedford)	QC	45.1529	-73.1636	J0J
Montérégie-Nord (Saint-Antoine-Sur-Richelieu)	QC	45.1956	-73.5695	J0L
Montérégie-Ouest (Saint-Anicet)	QC	45.1082	-74.0451	J0S
Mont-Joli	QC	48.5839	-68.1921	G5H
Mont-Laurier	QC	46.5501	-75.4993	J9L
Montmagny	QC	46.9804	-70.5549	G5V
Montreal East	QC	45.632	-73.5075	H1B
Montreal North North	QC	45.6109	-73.6211	H1G
Montreal North South	QC	45.5899	-73.6389	H1H
Montreal West	QC	45.4529	-73.6492	H4X
Mont-Tremblant	QC	46.1949	-74.6264	J8E
Mount Royal Central	QC	45.5101	-73.6478	H3R
Mount Royal North	QC	45.5217	-73.6393	H3P
Mount Royal South	QC	45.4964	-73.6647	H4P
Nicolet	QC	46.2168	-72.6158	J3T
Notre-Dame-de-GrÔce Northeast	QC	45.4717	-73.6149	H4A
Notre-Dame-de-GrÔce Southwest	QC	45.4604	-73.6303	H4B
Nunavik (Kuujjuaq)	QC	58.3269	-72.1637	J0M
Old Montreal	QC	45.5057	-73.555	H2Y
Outaouais-Nord (Ferme-Neuve)	QC	47.0921	-75.7967	J0W
Outaouais-Sud (Thurso)	QC	46.307	-76.7653	J0X
Outremont	QC	45.5168	-73.6072	H2V
Parc-Extension	QC	45.5302	-73.6327	H3N
Petite-Bourgogne	QC	45.4861	-73.5732	H3J
Petite-Patrie Northeast	QC	45.5438	-73.5927	H2G
Petite-Patrie Southwest	QC	45.5354	-73.6061	H2S
Pierrefonds	QC	45.5069	-73.8407	H8Z
Pincourt	QC	45.3665	-73.9736	J7W
Pintendre	QC	46.7701	-71.0906	G6C
Place Bonaventure	QC	45.4992	-73.5646	H5A
Place Desjardins	QC	45.5066	-73.5623	H5B
Plateau Mont-Royal North	QC	45.5374	-73.5735	H2H
Plateau Mont-Royal North Central	QC	45.5302	-73.5831	H2J
Plateau Mont-Royal South Central	QC	45.5176	-73.5804	H2W
Plateau Mont-Royal Southeast	QC	45.5115	-73.5683	H2X
Plateau Mont-Royal West	QC	45.5247	-73.5953	H2T
Plessisville	QC	46.2186	-71.762	G6L
Pointe-Aux-Trembles	QC	45.6753	-73.5016	H1A
Pointe-Claire	QC	45.4487	-73.8167	H9R
Pointe-Saint-Charles	QC	45.4805	-73.5554	H3K
Pont-Rouge	QC	46.7547	-71.6957	G3H
Pont-Viau	QC	45.5771	-73.6873	H7G
Port-Cartier	QC	50.0334	-66.8655	G5B
Quebec City East	QC	46.8074	-71.2181	G1R
Quebec City Inner North	QC	46.8399	-71.2781	G2J
Quebec City Lower Riverbank	QC	46.838	-71.2232	G1J
Quebec City Mid-Riverbank	QC	46.814	-71.2194	G1K
Quebec City North Central	QC	46.8183	-71.2706	G1M
Quebec City Northeast	QC	46.8304	-71.2455	G1L
Quebec City Northwest	QC	46.8287	-71.334	G2C
Quebec City Outer North	QC	46.8545	-71.3044	G2K
Quebec City South	QC	46.7933	-71.2453	G1S
Quebec City South Central	QC	46.8035	-71.2639	G1N
Quebec City Upper Riverbank	QC	46.7741	-71.2609	G1T
Quebec City West	QC	46.8097	-71.3102	G1P
Quebec Provincial Government	QC	46.8588	-71.192	G1A
Région de Beauce (Saint-Prosper-De-Dorchester)	QC	45.9718	-70.6565	G0M
Région de Mistassini (Chambord)	QC	49.834	-72.2623	G0W
Région d’Oka (Oka)	QC	45.5135	-74.0534	J0N
Repentigny Northeast	QC	45.7774	-73.4252	J5Y
Repentigny South	QC	45.7395	-73.4588	J6A
Repentigny West	QC	45.7643	-73.5036	J5Z
Reserved (Santa Claus)	QC	90	0	H0H
Rimouski Central	QC	48.416	-68.5979	G5L
Rimouski Northeast	QC	48.4966	-68.458	G5M
Rimouski Southwest	QC	48.3668	-68.4659	G5N
Rivière-des-Prairies Northeast	QC	45.6656	-73.5367	H1C
Rivière-Des-Prairies Southwest	QC	45.6342	-73.5842	H1E
Rivière-du-Loup	QC	47.8304	-69.5342	G5R
Roberval	QC	48.5168	-72.2324	G8H
Rock Forest	QC	45.3395	-72.0128	J1N
Rosemont Central	QC	45.5583	-73.5701	H1X
Rosemont North	QC	45.573	-73.5701	H1T
Rosemont South	QC	45.5486	-73.5788	H1Y
Rouyn-Noranda North	QC	48.1607	-79.0714	J9Y
Rouyn-Noranda South	QC	48.2855	-78.8234	J9X
Roxboro	QC	45.5084	-73.8075	H8Y
Saguenay-Lac-St-Jean (Alouette)	QC	50.1719	-70.6283	G0V
Saint-Ambroise	QC	48.5501	-71.3158	G7P
Saint-Basile-Le-Grand	QC	45.5334	-73.2825	J3N
Saint-Bruno	QC	45.532	-73.3437	J3V
Saint-Colomban	QC	45.7334	-74.1325	J5K
Saint-Constant	QC	45.3668	-73.5659	J5A
Saint-Cyrille-De-Wendover	QC	45.9334	-72.4324	J1Z
Sainte-Adèle	QC	45.9501	-74.1325	J8B
Sainte-Agathe-Des-Monts	QC	46.0501	-74.2825	J8C
Sainte-Anne-De-Bellevue	QC	45.4062	-73.9456	H9X
Sainte-Anne-Des-Monts	QC	48.9711	-66.3082	G4V
Sainte-Catherine	QC	45.4001	-73.5825	J5C
Sainte-Catherine-de-la-Jacques-Cartier	QC	46.8524	-71.6206	G3N
Sainte-Dorothée	QC	45.5334	-73.8159	H7X
Sainte-Foy Northeast	QC	46.7823	-71.2882	G1V
Sainte-Foy Southeast	QC	46.7589	-71.298	G1W
Sainte-Foy West	QC	46.7749	-71.3344	G1X
Sainte-Geneviève	QC	45.4683	-73.8565	H9H
Sainte-Julie	QC	45.5834	-73.3325	J3E
Saint-Élie-d’Orford	QC	45.3966	-72.0422	J1R
Sainte-Marie	QC	46.434	-71.0117	G6E
Saint-Émile	QC	46.8779	-71.3408	G3E
Sainte-Rose	QC	45.6168	-73.7825	H7L
Sainte-Thérèse-de-Blainville Central	QC	45.6442	-73.8448	J7E
Sainte-Thérèse-de-Blainville East	QC	45.6383	-73.7975	J7A
Sainte-Thérèse-de-Blainville North	QC	45.6602	-73.8157	J7B
Sainte-Thérèse-de-Blainville Northeast	QC	45.6694	-73.7752	J6Z
Sainte-Thérèse-de-Blainville Northwest	QC	45.689	-73.8671	J7C
Sainte-Thérèse-de-Blainville South	QC	45.6095	-73.8378	J7G
Sainte-Thérèse-de-Blainville Southwest	QC	45.6209	-73.8728	J7H
Saint-Etienne-De-Lauzon	QC	46.6358	-71.3098	G6J
Saint-Eustache Northeast	QC	45.5779	-73.8809	J7P
Saint-Eustache Southwest	QC	45.574	-73.94	J7R
Saint-Félicien	QC	48.6501	-72.4491	G8K
Saint-Franþois	QC	45.6757	-73.6388	H7B
Saint-Georges Central	QC	46.1326	-70.6375	G5Y
Saint-Georges Northwest	QC	46.1437	-70.6817	G6A
Saint-Georges Southeast	QC	46.0642	-70.7118	G5Z
Saint-Henri	QC	45.4737	-73.5882	H4C
Saint-Hippolyte	QC	45.9334	-74.0159	J8A
Saint-Hubert Central	QC	45.4906	-73.3991	J3Y
Saint-Hubert East	QC	45.4981	-73.4012	J3Z
Saint-Hubert West	QC	45.4973	-73.4676	J4T
Saint-Hyacinthe East	QC	45.5971	-72.9366	J2T
Saint-Hyacinthe Northwest	QC	45.6567	-72.9237	J2R
Saint-Hyacinthe Southwest	QC	45.6139	-72.9912	J2S
Saint-Jean-Chrysostome	QC	46.6901	-71.1849	G6Z
Saint-Jean-sur-Richelieu Central	QC	45.2832	-73.2792	J3B
Saint-Jean-sur-Richelieu East	QC	45.309	-73.219	J2X
Saint-Jean-sur-Richelieu North	QC	45.3339	-73.2744	J3A
Saint-Jean-sur-Richelieu West	QC	45.3114	-73.3556	J2Y
Saint-Jérôme North	QC	45.8058	-74.0165	J7Y
Saint-Jérôme Southeast	QC	45.7788	-73.9829	J7Z
Saint-Jérôme West	QC	45.7987	-74.0727	J5L
Saint-Lambert Central	QC	45.4924	-73.5009	J4R
Saint-Lambert North	QC	45.5073	-73.5082	J4P
Saint-Lambert South	QC	45.481	-73.497	J4S
Saint-Laurent Central	QC	45.5049	-73.7142	H4R
Saint-Laurent East	QC	45.4979	-73.6886	H4M
Saint-Laurent Inner Northeast	QC	45.517	-73.6831	H4L
Saint-Laurent Outer Northeast	QC	45.5263	-73.6649	H4N
Saint-Laurent Southeast	QC	45.4752	-73.6961	H4T
Saint-Laurent Southwest	QC	45.4858	-73.7433	H4S
Saint-Léonard North	QC	45.5966	-73.5928	H1P
Saint-Léonard Southeast	QC	45.5808	-73.5825	H1S
Saint-Léonard West	QC	45.5864	-73.6082	H1R
Saint-Lin-Laurentides	QC	45.8501	-73.7659	J5M
Saint-Luc	QC	45.3694	-73.3137	J2W
Saint-Michel East	QC	45.5618	-73.599	H2A
Saint-Michel West	QC	45.5694	-73.6221	H1Z
Saint-Nicolas	QC	46.6842	-71.3827	G7A
Saint-Pierre	QC	45.3994	-73.6506	H8R
Saint-Prime	QC	48.5834	-72.3324	G8J
Saint-Raymond	QC	47.2374	-71.8763	G3L
Saint-Redempteur	QC	46.688	-71.3028	G6K
Saint-Sophie	QC	45.8306	-73.9191	J5J
Saint-Vincent-de-Paul	QC	45.6168	-73.6492	H7C
Salaberry-de-Valleyfield North	QC	45.2702	-74.0482	J6S
Salaberry-de-Valleyfield South	QC	45.2409	-74.1098	J6T
Senneville	QC	45.4577	-73.9162	H9K
Sept-Îles Northwest	QC	50.2713	-66.3751	G4S
Sept-Îles Southeast	QC	50.8558	-67.0511	G4R
Shannon	QC	46.8803	-71.5146	G3S
Shawinigan Central	QC	46.5564	-72.7198	G9N
Shawinigan Northwest	QC	46.6098	-72.8266	G9R
Shawinigan Southeast	QC	46.5068	-72.7436	G9P
Shefford	QC	45.3501	-72.5658	J2M
Sherbrooke Central	QC	45.3891	-71.8986	J1H
Sherbrooke East	QC	45.4024	-71.8479	J1G
Sherbrooke North	QC	45.4131	-71.9238	J1J
Sherbrooke Northeast	QC	45.4231	-71.8723	J1E
Sherbrooke Northwest	QC	45.4113	-71.9586	J1L
Sherbrooke Southeast	QC	45.3656	-71.842	J1M
Sherbrooke West	QC	45.3822	-71.9327	J1K
Sorel Central	QC	46.0365	-73.0665	J3P
Sorel Southwest	QC	46.0206	-73.1439	J3R
St-Augustin-De-Desmaures	QC	46.7406	-71.4513	G3A
Stoneham-et-Tewkesbury	QC	47.1691	-71.4332	G3C
Terrebonne Central	QC	45.7064	-73.6178	J6W
Terrebonne East	QC	45.714	-73.5357	J6V
Terrebonne Northwest	QC	45.7275	-73.7062	J6X
Terrebonne Southwest	QC	45.7	-73.752	J6Y
Thetford Mines	QC	46.0937	-71.3054	G6G
Tour de la Bourse	QC	45.5061	-73.5573	H4Z
Trois-Rivières Central	QC	46.3668	-72.6168	G8Y
Trois-Rivières East	QC	46.3695	-72.6789	G9A
Trois-Rivières Northeast	QC	46.3458	-72.5716	G8Z
Trois-Rivières South	QC	46.316	-72.6833	G9B
Trois-Rivières West	QC	46.3922	-72.6725	G9C
Val-Bélair North	QC	46.8603	-71.4752	G3J
Val-Bélair South	QC	46.8315	-71.4429	G3K
Val-des-Monts	QC	45.6501	-75.666	J8N
Val-d’Or	QC	48.1002	-77.7828	J9P
Valleyfield	QC	45.2691	-74.2339	J7X
Varennes	QC	45.6834	-73.4325	J3X
Vaudreuil-Dorion	QC	45.4001	-74.0325	J7V
Vaudreuil-Dorion RCM	QC	45.3702	-74.1249	J7T
Vaudreuil-Soulanges (Coteau-du-Lac)	QC	45.3655	-74.312	J0P
Verdun North	QC	45.4643	-73.5698	H4G
Verdun South	QC	45.4459	-73.5815	H4H
Victoriaville Central	QC	46.0529	-71.9477	G6P
Victoriaville East	QC	46.0264	-71.8719	G6S
Victoriaville Northwest	QC	46.0828	-71.9728	G6T
Victoriaville South	QC	46.016	-71.9561	G6R
Ville Émard	QC	45.4546	-73.5985	H4E
Ville-Marie	QC	47.3334	-79.433	J9V
Villeray Northeast	QC	45.5514	-73.6116	H2E
Villeray Southeast	QC	45.5401	-73.6225	H2R
Villeray West	QC	45.5435	-73.6339	H2P
Vimont	QC	45.5984	-73.7159	H7M
Westmount East	QC	45.4825	-73.5933	H3Z
Westmount West	QC	45.4876	-73.6045	H3Y
Windsor	QC	45.5668	-71.9991	J1S

December 6, 2019

Computer Security Day

Quebecers are concerned by Web Security all year according to Google Searches

Tricks to Improve Web Security

Online Security for your Website in Canada from Thomas Hormaza

Download PDF

November 30, 2019
SEO SEM Oct 2019

SEO and SEM Recap October 2019

BERT in Search News and its impact on Users

This month Search people discovered a new benefit of Exact Match. This is what you need to know about BERT, it will help users and maybe even save you some budget with Bidirectional Encoder Representation from Transformers. Wonder where your loss of 10% in ROI or Audience went last year? Wrong intent of at least 10% of simple phrases!

More information on BERT

SEO Links Changes for UGC, Sponsored and REL No Follow

SEO LINKS – Maybe this will help to gain visibility on UGC and the rest will be disregarded with nofollow (less SERP clutter) as opposed to provide added transparency on the Sponsorship Link Building epidemic. It is doubtful that many publishers and SEO people will be honest and volunteer to divulge Sponsored links, unlikely for two reasons: cash incentive, the temptation to carry on because of the short-term benefits. Will we see a massive number of Sponsored links being openly and proactively identified?

More information on UGC WordPress

November 1, 2019
Monitoring Ad Manager Status

How to check status of Ad Manager

October 2019 Service Status for Google Ad Manager

Did your campaigns over deliver this week? From October 2nd to the 4th Google reported service issues ranging from metrics counting incident to proactive notices of potential overdeliveries

Due to the metrics counting incident reported yesterday, standard Line items might have overdelivered on October 3rd and 4th. Networks with a timezone configured after UTC+5:00 (UTC+5:00 to UTC-12:00) would have experienced overdelivery during October 3rd. While networks with UTC+5:00 or before (UTC+5:00 included, to UTC+14:00) had line items overdelivering on October 3rd and 4th.

What to do if you spot an over delivery on Ad Manager

First, it is always good practice to proactively check the status of the Ad Manager on the Google Service Status link they provide in the Support Section of their Help Centre

More information on Ad Manager Status Check

Second, always conduct a Monthly Review of your Data. Ideally review all Data Daily if not, at least, Weekly in case a Service Disruption has occurred and precipitated the early delivery of inventory. Once you have spotted suspect Data report it to Google immediately.

Ad Manager Status Check

October 4, 2019

HVAC SEO Quebec

HVAC B2C B2B SEO for Quebec

The following French Marketing Digital Case Study explores the SEM CPC opportunities and SEO required for campaigns in Heating, ventilation, and air conditioning (HVAC). We detail a few keywords to avoid for B2B given that many air conditioning terms are destined to a B2C audience. If you need some help don’t forget that we offer a free 30 minute SEO overview, contact us!

Want a PDF of the Keyword list for HVAC? Click here

How to tell B2C from B2B when doing HVAC SEO

The easiest way to differentiate the two types of SEO is to determine the search term that is most likely to fall under a commercial client category. When researching in Keyword Planner you will find related categories that explicitly detail HVAC for B2B

Related Search Categories

air conditioning company

air conditioning contractor

building automation systems

building system

heating and air conditioning service

heating company

mechanical system

HVAC SEO Searches by City in the Province of Quebec

We ran an analysis of 719 HVAC related Keywords and it provided us with the Search Volume per Month by City in Quebec

Cities	Percent	Estimated
Montreal	43.80%	5,830
Laval	6.40%	852
Gatineau	6.00%	799
Longueuil	3.10%	413
Dorval	3.10%	413
Other cities	37.40%	4,978
Total	100%	13,310

HVAC SEO Seasonality in Quebec

The seasonality for Heating, ventilation, and air conditioning must be determined by using two tools (Trends and Planner) because if you rely on one tool alone it will not give you the complete picture. Based on those two tools the seasonality peaks are determined to be from early March until August with a quick increase in January (we suspect that it is related to planning the year activities for Building Maintenance).

HVAC SEO Quebec Seasonality — HVAC Seasonality in Quebec

Keywords for SEO and SEM in Quebec

We extracted 719 keywords for English Quebec with competition levels and CPC. It is noteworthy that 406 of those search terms show nearly no search volume on a monthly basis but that does not mean that they are not valuable for HVAC B2B. In fact, it is probably those long tail search terms that offer the conversions that HVAC Companies seek. Nevertheless, we are providing below the list of the 40 Keywords we could find that have a $CPC associated. The surprising part of this analysis is that the sample of 40 (out of the 719) accounts for 79.26% of the total search volume on a monthly basis with an average CPC of $5.72

A word of caution, you can clearly see that the bulk of the Search Terms are destined for an Air Conditioning Service for B2C. Therefore, please select your Keywords carefully when doing an SEM CPC Campaign for B2B as you may waste a significant part of your budget if you do not include a strong negative keyword list in Google Ads, Bing or Yahoo.

HVAC Keywords English Quebec	Searches	Comp.	CPC
air conditioner	5400	High	$ 5.13
hvac	2400	Low	$ 3.26
central air conditioner	320	High	$ 5.01
air conditioning repair	260	Medium	$ 34.67
ductless air conditioner	210	High	$ 4.40
hvac system	210	Medium	$ 3.23
air condition	170	High	$ 5.18
ac unit	170	High	$ 5.08
air conditioning unit	170	High	$ 5.07
air conditioning installation	140	High	$ 8.21
furnace repair	110	Medium	$ 12.41
hvac contractors	110	Low	$ 5.79
ac repair	70	Medium	$ 30.30
air conditioning service	50	Low	$ 8.94
heating and cooling	50	High	$ 8.42
air conditioner compressor	50	Medium	$ 4.99
central air conditioner prices	40	High	$ 7.95
heating and air conditioning	40	High	$ 5.59
air conditioning system	40	Medium	$ 4.45
air conditioner parts	40	Medium	$ 4.44
central air	40	Medium	$ 4.38
supply house	40	Low	$ 4.17
hvac parts	40	Low	$ 2.98
hvac repair	30	Medium	$ 10.70
air conditioning companies	30	Medium	$ 7.93
commercial air conditioner	30	High	$ 6.62
hvac companies	30	Medium	$ 6.36
hvac service	30	Medium	$ 6.28
hvac supply	30	Low	$ 4.97
home air conditioner	30	High	$ 4.97
air conditioner accessories	30	Medium	$ 4.42
hvac unit	30	Low	$ 3.69
hvac maintenance	20	Medium	$ 5.88
hvac installation	20	Medium	$ 5.01
air conditioner with heater	20	High	$ 4.44
hvac supply near me	10	Medium	$ 7.24
heating and cooling systems	10	High	$ 5.31
hvac equipment	10	Medium	$ 5.03
residential air conditioning	10	High	$ 5.00
hvac distributors	10	Medium	$ 3.86

March 28, 2019

Home Builder SEO Quebec

B2C SEO for Home Builders in Quebec

A Digital Case Study by French Marketing exploring the B2C SEO Data for Home Builders active in the Quebec Market. Compared to Canada, we will see that Search Terms in English Quebec are limited for this industry therefore a Home Building Entrepreneur will have to use numerous related search keywords in order to gain traction for their SEO and SEM CPC Campaigns in the Province. We have detailed the alternatives below!

What are the cities in Quebec where people Search for Home Building Services?

Cities in Quebec	Percent	Searches/Month
Montreal	26.30%	634
Gatineau	10.00%	241
Laval	5.90%	142
Pointe-Claire	4.10%	99
Quebec City	3.20%	77
Other cities	50.40%	1,215
Total	100.00%	2,410

Seasonality of SEO Search in Quebec for Home Builder

Surprisingly, consumers start to look as early as January and February for their Home Building Project. It makes sense as this is usually the early exploratory phase for either finding a Home Building Firm or comparing options and confirming that the plans for a new home is the right one.

Home Builder SEO SEM Keyword Ideas for English Quebec

As we mentioned early on, the search volume is very low in Quebec compared to Canada. It would be wise to explore Related Search Terms and assemble your SEO or SEM CPC Campaign based on various other home building terms as follows:

construction company

design build firm

general contracting company

home building company

home contractor

remodeling professional

Home Builder CPC, Competition and Search Volumes for Quebec

We have analyzed 240 Keywords with 186 of those listing less than 10 Searches per month. The total of those searches for Home Builder amount to 2410 with an average CPC of $2.87. The following list of 26 Home Building Service Terms, combined with Related Searches (we invite you to run a Keyword Analysis Session for Home Building Terms as there are many that could be better suited for your needs) seeding list provided above in the previous section, should be a good start for your SEO or SEM CPC:

Home Builder Keyword	Searches	Competition	CPC
home builders	140	Low	$ 2.09
cost to build a house	90	Low	$ 3.97
tiny house builders	70	Medium	$ 2.67
home builders montreal	50	Medium	$ 2.54
build your own house	50	High	$ 2.33
new home builders montreal	50	Medium	$ 1.89
home construction	40	Low	$ 4.37
new construction homes	40	Medium	$ 3.33
building your own home	30	High	$ 2.65
custom home builders montreal	20	Medium	$ 5.57
house builder	20	Medium	$ 4.90
tiny home builders	20	Medium	$ 2.65
custom home builders	20	Medium	$ 2.01
log home builders	20	Low	$ 1.81
home construction companies	10	Medium	$ 4.46
shipping container home builders	10	High	$ 3.97
house builders near me	10	High	$ 3.79
new construction near me	10	Medium	$ 3.27
signature builders	10	Medium	$ 3.12
new construction homes near me	10	High	$ 2.91
building a new house	10	Medium	$ 2.65
home construction companies near me	10	Medium	$ 2.37
build your house	10	Medium	$ 2.02
new construction homes for sale	10	High	$ 2.02
building a new home	10	High	$ 2.00
home builders near me	10	High	$ 1.48

February 28, 2019

Automotive SEO Quebec

SEO in Quebec for Automotive Terms

The following French Marketing Automotive SEO Case Study is for people wishing to reach an Auto Industry Professional Audience in Quebec and those who follow the World News for the Automotive Industry.

Auto Marketing Tiers

Auto Tiering at the Automaker level is understood in Marketing as Tier 1 – Original Equipment Manufacturer (OEM), Tier 2 – Dealer Association and Tier 3 – Dealership or Geo level. Note: never allow an agency or consultant to tell you that Tier 1 & 2 Marketing is exactly the same! It is not but this statement alone should tell you that you are not dealing with the right Agency if that is what they tell you. Full Transparency – we know a LOT about Automobile Marketing this is why we are so passionate about setting the record straight 🙂

Auto Supplier Tiers

On the other hand, Auto Supplier Tiering at the Supply level is different as Tier 1 – suppliers supply parts or systems directly to Auto Maker OEMs (Original Equipment Manufacturer), while Tier 2 – suppliers make parts and components for numerous industries including Auto, Tier 3 – supplies raw or base materials for Tiers 1 & 2.

Who looks for Automotive Search Terms?

Why did we explain all of this? Simple, this Case Study is about Automotive Search Terms, it is destined to be used as SEO SEM CPC for people in the Auto Industry – Not just the B2C and local SEO for Auto segment strictly centered around the purchase of a vehicle.

Why is this useful if you are a Dealership? Keep reading!

Automotive SEO Seasonality in Quebec

It is early January and you see an increase in demand for Keywords in English Quebec for Auto, should you bid for those words? The short answer is that it depends.

There are three reasons why you will see an increase in Quebec January Volume for Automotive: 1) Top Safety News about crashworthiness and crash avoidance and mitigation came out in December and people are catching up on their reading based on the News Cycle 2) the biggest Auto Show in Quebec occurs in January 3) Auto Professionals are starting the year and they are reading up on World Auto News. Here is what it looks like in Google Trends:

Where do people search for Automotive Terms in Quebec?

Search by Quebec Cities	Percent	Searches
Montreal	34.70%	1,929
Quebec City	6.40%	356
Gatineau	4.60%	256
Laval	4.40%	245
Longueuil	2.00%	111
Other cities	47.90%	2,663
Total	100.00%	5,560

automotive seo quebec by city — Monthly Search English Quebec based on a sample of 739 automotive keywords

5 560 Monthly Keyword Searches for Automotive Terms in English Quebec

We extracted 739 Keywords in order to assess the Competition levels and CPC (whenever possible) for the Automotive Industry. The average CPC was $6.79 but we expect that cost to increase significantly throughout the year. Below are the keywords that show a Volume of 10+ Searches per month for Automotive. Word of Caution: the following are not necessarily useful for you if you aim to reach B2C Auto Term Searchers or Consumers however consider that it may be quite an advantage to consider some Search Terms to produce Content or Add to your Editorial Calendar! 😉 Hope it helps.

Automotive Keyword	Searches	Comp.	CPC
automotive	390	Low	$ 1.17
automotive news	260	Low
auto sector	170	Low	$ 3.91
automobile industry	90	Low	$ 36.68
car manufacturers	90	Low
biggest car companies	30	Low
biggest car in the world	30	Low
biggest car manufacturers	30	Low
automobile wikipedia	30	Low
automotive manufacturers	20	Low
car industry	20	Low
vehicle make	20	Low
automotive products	10	Medium
automotive manufacturing industry	10	Medium
top 20 automobile companies in world	10	Medium
automobile industry analysis	10	Low	$ 8.73
car market	10	Low	$ 3.72
auto industry	10	Low
auto manufacturers	10	Low
automotive companies	10	Low
automotive industry trends	10	Low
automotive industry overview	10	Low
top 10 car companies	10	Low
top car companies	10	Low
motor industry	10	Low
global automotive industry	10	Low
car group	10	Low
best car company in the world	10	Low
automotive manufacturing companies	10	Low
automotive market	10	Low
top car manufacturers	10	Low
top automobile companies	10	Low
car manufacturing companies	10	Low
automobile sector	10	Low
automotive trends	10	Low
automobile industry introduction	10	Low
automotive cars	10	Low
auto company	10	Low
biggest car company in the world	10	Low
major car companies	10	Low
largest car companies	10	Low
top 10 car manufacturers	10	Low
top 10 car companies in the world	10	Low
top 10 automobile companies in world	10	Low
world car sales	10	Low
what is automobile industry	10	Low
worldwide car sales	10	Low
car market share	10	Low
car manufacturers ranking	10	Low
the automotive industry	10	Low
largest car manufacturer	10	Low
top car companies in the world	10	Low
list of automobile companies	10	Low
automotive industry market share	10	Low
automotive business	10	Low
largest automakers	10	Low
automobile production	10	Low
largest car manufacturer in the world	10	Low
world automobile industry	10	Low
best automobile company	10	Low
car production numbers by manufacturer	10	Low
motor vehicle industry	10	Low
automobile wiki	10	Low
biggest car manufacturer in the world	10	Low
car sales by manufacturer	10	Low
car manufacturing industry	10	Low
car industry analysis	10	Low
automotive supplier industry	10	Low
best car manufacturer in the world	10	Low
autogroup	10	Low
vehicle industry	10	Low
automative industry	10	Low
top auto manufacturers	10	Low
largest car company in the world	10	Low
largest auto manufacturers	10	Low
auto market share	10	Low
auto manufacturing industry	10	Low
largest automotive companies	10	Low
automotive industry outlook	10	Low
top car makers	10	Low
largest car in the world	10	Low
global cars market	10	Low
world’s largest automaker	10	Low
largest automotive manufacturer	10	Low
marketing in automotive industry	10	Low
world car manufacturers	10	Low
automotive market analysis	10	Low
automotive vehicle	10	Low
automotive field	10	Low
top 5 automobile companies	10	Low
biggest car brands	10	Low
automotive industry sales	10	Low
top 10 auto manufacturers	10	Low
automobile industry wikipedia	10	Low
car sales by manufacturer worldwide	10	Low
top automakers	10	Low
biggest automakers	10	Low
autofactory	10	Low
auto mobile industry	10	Low
car production by company	10	Low
car manufacturers market share	10	Low
largest automobile manufacturer in the world	10	Low
global auto market	10	Low
automobile make	10	Low
automotive domain	10	Low
american automotive industry	10	Low
largest auto manufacturer in the world	10	Low
automotive segments	10	Low
the car industry	10	Low
car maker ranking	10	Low
automotive industry definition	10	Low
automobile company ranking	10	Low
automobile manufacturers ranking	10	Low
global car sales by manufacturer	10	Low
world number 1 car company	10	Low
major automotive companies	10	Low
biggest car brand in the world	10	Low
largest car maker in the world	10	Low
vehicle manufacturers	10	Low
automotive industry 2016	10	Low
automotive market trends	10	Low
biggest car producers	10	Low
automotive oem list	10	Low
largest car makers	10	Low
biggest car factory in the world	10	Low
number one car manufacturer in the world	10	Low
car production	10	Low
biggest car makers	10	Low
largest car factory in the world	10	Low
international automotive industry	10	Low
largest automotive groups	10	Low
automaker rankings	10	Low
what is a car manufacturer	10	Low
largest car producer in the world	10	Low
biggest automakers in the world	10	Low
automaker market share	10	Low
top automakers in the world	10	Low
most selling car company in world	10	Low
biggest motor company	10	Low
who’s the biggest car manufacturer	10	Low
car industry trends	10	Low
top 5 automakers in the world	10	Low
industrial auto	10	Low
world car makers ranking	10	Low
no 1 automobile company	10	Low
top five automobile companies in world	10	Low
biggest auto company in the world	10	Low
biggest car groups	10	Low
world’s largest automotive manufacturer	10	Low
ranking of car manufacturers in world	10	Low
world car production	10	Low
largest automobile	10	Low
top carmakers	10	Low
car companies in world	10	Low
electric car industry trends	10	Low
top 10 global car manufacturers	10	Low
consumer trends in automotive industry	10	Low
china auto industry	10	Low

January 31, 2019

French Display Networks in Quebec – 1/2 CPM Pricing for French?
The challenges in French Quebec Display Networks

Should Quebec have a 1/2 CPM Pricing for French?

The short answer is No. Obviously you still get a total of 1000 impressions for your Ad bid investment but the exposure and reach is halved in some cases.

Of course Quebec should not have a 1/2 CPM Pricing but as explained in earlier articles, Quebec represents a challenge in French Marketing because the audience is smaller. That does not mean you have to tolerate getting less than your money’s worth. The purpose of this article is to explain that there are display networks that can provide low CPM but think about it carefully because Quality may suffer.

French Marketing recommends seeking out high quality premium display networks in French for Quebec.

Let’s face it if you only use discounted display inventory there is a risk that you may end up with half the value for your CPM campaigns.

When two big boxes 300X250, or any same Ad format for that matter unless willfully and purposefully taking over the page, appear side by side you are not getting what you paid for even if the Ads appear above the fold.

Lost in translation in Quebec Display

Consider that the failure is not only the Ads being displayed two times at once, the bigger problem is targeting. Notice that these Ads appear in French however the page was configured for an English viewer. Even worse, the context of this search is for a translation from Russian to English. How did French Ads end up here? The wrong settings have been used in retargeting.

Gain better ROI from French Quebec Display

Below is a quick list of best-practices in French Display Campaigns for the Quebec Market:
- Unless it is a sponsorship or page takeover, insist on one (1) Impression
- Don’t just decide based on CPM cost, consider Quality
- Review the Networks and where your Ads appear
- Ensure Content Quality and activate exclusion lists when necessary
- Ensure Ads are above the fold
Contact us for more details about Display Campaigns in Quebec!
December 10, 2017