French Marketing Blog

Marketing in French for Digital in Quebec & French Canada

Truc French Marketing Nouvelle version Google Search Console

Truc Nouvelle version Google Search Console

Analyse performance French Marketing

Depuis quelques jours Google est en train de déployer la nouvelle version de Google Search Console. Puisque vous pouvez y accéder dès maintenant, nous vous invitons à explorer la nouvelle interface et analyser vos propriétés web à l’aide de cet outil. Vous constaterez rapidement que la migration n’est tout à fait complété et verrez le lien pour les infos manquantes https://support.google.com/webmasters/contact/request_for_missing_reports

Malgré que la migration n’est pas complété, l’équipe French Marketing aime bien la nouvelle interface !

Le seul petit changement est dans l’activation des clics, impressions, positions et taux de clic des requêtes organiques

Certains utilisateurs nous ont demandé récemment où se trouve les dimensions secondaires suivantes :

  • Clics
  • Impressions
  • Position
  • Taux de clic (CTR)

Dans l’ancienne version de Google Search Console il suffisait de cocher les cases et chacune de ces dimensions s’ajoutait à la liste de requête. À première vue nous ne trouvions pas comment activer cette recherche jusqu’à ce que nous ayons trouvé les cases colorées au dessus du tableau. La solution est simple et intuitive car la nouvelle interface est très semblable à l’ancienne. Il s’agit maintenant d’activer une case colorée au lieu de cocher la case.

Google Search Console ancienne version

Google Search Console ancienne version

TRUC : Google Search Console requêtes organiques

Si vous n’analysez pas déjà votre positionnement organique, il y a une section dans Google Search Console qui exige votre attention et qui vous aidera grandement à améliorer votre performance. Vous trouverez les recherches mots-clés sur Google dans la section Performance > Requêtes, vous pouvez même y ajouter votre position et comparer votre performance sur une période de 28 jours.Veuillez noter que vous trouverez ces infos dans Google Analytiques aussi dans la section Acquisition > Search Console > Requêtes.

Marketing à l’aide de la météo

SEM Québec

Campagnes AdWords basée sur la météo au Québec

La météo a une influence importante sur nos décisions et les consommateurs au Québec ne font pas exception à cette règle. Pourtant peu de marques profitent du Marketing basé sur la météo au Québec.

Comment activer une campagne SEM AdWords basée sur la météo pour le Québec

  • Procurez vous une clé OpenWeatherMap et changez la variable du scripte Google var OPEN_WEATHER_MAP_API_KEY = ‘INSERT_OPEN_WEATHER_MAP_API_KEY_HERE’;
  • Créez un classeur Google avec trois onglets et sauvegardez dans Google Drive. Insérez l’URL de ce classeur dans le code du scripte Google var SPREADSHEET_URL = ‘INSERT_SPREADSHEET_URL_HERE’;
  • Copiez votre code scripte et l’insérez dans Google AdWords

Le code complet du scripte AdWords à modifier pour l’enchère se trouve ici

Mettre à jour les onglets du classeur AdWords SEM Québec

AdWords onglets classeur campagne sem québec

AdWords onglets classeur campagne sem québec

Mettre à jour le scripte AdWords SEM Québec

AdWords scripte sem québec

AdWords scripte sem québec

Liste des codes AdWords pour toutes les villes du Québec

Voici la liste des 239 villes dans la base de Google afin d’identifier votre Criteria ID et activer votre campagne SEM basée sur la météo.

C
ID
Name Canonical Name P ID Country Code Target Type
1002487 Acton Vale Acton Vale,Quebec,Canada 20123 CA City
1002488 Alma Alma,Quebec,Canada 20123 CA City
1002489 Amos Amos,Quebec,Canada 20123 CA City
1002490 L’Ancienne-Lorette L’Ancienne-Lorette,Quebec,Canada 20123 CA City
1002491 Anjou Anjou,Quebec,Canada 20123 CA Neighborhood
1002492 Asbestos Asbestos,Quebec,Canada 20123 CA City
1002493 Aylmer Aylmer,Quebec,Canada 20123 CA Neighborhood
1002494 Baie-Comeau Baie-Comeau,Quebec,Canada 20123 CA City
1002495 Baie-D’Urfe Baie-D’Urfe,Quebec,Canada 20123 CA City
1002496 Baie-Saint-Paul Baie-Saint-Paul,Quebec,Canada 20123 CA City
1002497 Beaconsfield Beaconsfield,Quebec,Canada 20123 CA City
1002498 Beauport Beauport,Quebec,Canada 20123 CA Neighborhood
1002499 Beaupre Beaupre,Quebec,Canada 20123 CA City
1002500 Becancour Becancour,Quebec,Canada 20123 CA City
1002501 Bedford Bedford,Quebec,Canada 20123 CA City
1002502 Bellefeuille Bellefeuille,Quebec,Canada 20123 CA Neighborhood
1002503 Berthierville Berthierville,Quebec,Canada 20123 CA City
1002504 Blainville Blainville,Quebec,Canada 20123 CA City
1002505 Bois-des-Filion Bois-des-Filion,Quebec,Canada 20123 CA City
1002506 Boisbriand Boisbriand,Quebec,Canada 20123 CA City
1002507 Boischatel Boischatel,Quebec,Canada 20123 CA Municipality
1002508 Bonaventure Bonaventure,Quebec,Canada 20123 CA City
1002509 Boucherville Boucherville,Quebec,Canada 20123 CA City
1002510 Brome Brome,Quebec,Canada 20123 CA City
1002511 Bromont Bromont,Quebec,Canada 20123 CA City
1002512 Brompton Brompton,Quebec,Canada 20123 CA Neighborhood
1002513 Brossard Brossard,Quebec,Canada 20123 CA City
1002514 Buckingham Buckingham,Quebec,Canada 20123 CA Neighborhood
1002515 Cabano Cabano,Quebec,Canada 20123 CA Neighborhood
1002516 Candiac Candiac,Quebec,Canada 20123 CA City
1002517 Cap-de-la-Madeleine Cap-de-la-Madeleine,Quebec,Canada 20123 CA Neighborhood
1002518 Caplan Caplan,Quebec,Canada 20123 CA City
1002519 Carignan Carignan,Quebec,Canada 20123 CA City
1002520 Carleton Centre Carleton Centre,Quebec,Canada 20123 CA Neighborhood
1002521 Chambly Chambly,Quebec,Canada 20123 CA City
1002522 Charlesbourg Charlesbourg,Quebec,Canada 20123 CA Neighborhood
1002523 Charny Charny,Quebec,Canada 20123 CA Neighborhood
1002524 Chateauguay Chateauguay,Quebec,Canada 20123 CA City
1002525 Chelsea Chelsea,Quebec,Canada 20123 CA City
1002526 Chibougamau Chibougamau,Quebec,Canada 20123 CA City
1002527 Chicoutimi Chicoutimi,Quebec,Canada 20123 CA Neighborhood
1002528 Coaticook Coaticook,Quebec,Canada 20123 CA City
1002529 Cookshire Cookshire,Quebec,Canada 20123 CA Neighborhood
1002530 Cote Saint-Luc Cote Saint-Luc,Quebec,Canada 20123 CA City
1002531 Cowansville Cowansville,Quebec,Canada 20123 CA City
1002532 Degelis Degelis,Quebec,Canada 20123 CA City
1002533 Delson Delson,Quebec,Canada 20123 CA City
1002534 Deschambault Deschambault,Quebec,Canada 20123 CA City
1002535 Deux-Montagnes Deux-Montagnes,Quebec,Canada 20123 CA City
1002536 Dolbeau Dolbeau,Quebec,Canada 20123 CA Neighborhood
1002537 Dolbeau-Mistassini Dolbeau-Mistassini,Quebec,Canada 20123 CA City
1002538 Dollard-Des Ormeaux Dollard-Des Ormeaux,Quebec,Canada 20123 CA City
1002539 Donnacona Donnacona,Quebec,Canada 20123 CA City
1002540 Dorion Dorion,Quebec,Canada 20123 CA Neighborhood
1002541 Dorval Dorval,Quebec,Canada 20123 CA City
1002542 Drummondville Drummondville,Quebec,Canada 20123 CA City
1002543 Duvernay Duvernay,Quebec,Canada 20123 CA Neighborhood
1002544 Fabreville Fabreville,Quebec,Canada 20123 CA Neighborhood
1002545 Farnham Farnham,Quebec,Canada 20123 CA City
1002546 Fatima Fatima,Quebec,Canada 20123 CA City
1002547 Fleurimont Fleurimont,Quebec,Canada 20123 CA Neighborhood
1002548 Gaspe Gaspe,Quebec,Canada 20123 CA City
1002549 Gatineau Gatineau,Quebec,Canada 20123 CA City
1002550 Granby Granby,Quebec,Canada 20123 CA City
1002551 Grande-Riviere Grande-Riviere,Quebec,Canada 20123 CA City
1002552 Greenfield Park Greenfield Park,Quebec,Canada 20123 CA Neighborhood
1002553 Hudson Hudson,Quebec,Canada 20123 CA City
1002554 Hull Hull,Quebec,Canada 20123 CA Neighborhood
1002555 Iberville Iberville,Quebec,Canada 20123 CA Neighborhood
1002556 Joliette Joliette,Quebec,Canada 20123 CA City
1002557 Jonquiere Jonquiere,Quebec,Canada 20123 CA Neighborhood
1002558 Kahnawake Kahnawake,Quebec,Canada 20123 CA Neighborhood
1002559 Kirkland Kirkland,Quebec,Canada 20123 CA City
1002560 Kuujjuaq Kuujjuaq,Quebec,Canada 20123 CA City
1002561 L’Annonciation L’Annonciation,Quebec,Canada 20123 CA Neighborhood
1002562 L’Assomption L’Assomption,Quebec,Canada 20123 CA City
1002563 La Baie La Baie,Quebec,Canada 20123 CA Neighborhood
1002564 La Malbaie La Malbaie,Quebec,Canada 20123 CA City
1002565 La Prairie La Prairie,Quebec,Canada 20123 CA City
1002566 La Romaine La Romaine,Quebec,Canada 20123 CA City
1002567 La Sarre La Sarre,Quebec,Canada 20123 CA City
1002568 La Tuque La Tuque,Quebec,Canada 20123 CA City
1002569 Lac-Etchemin Lac-Etchemin,Quebec,Canada 20123 CA City
1002570 Lac-Megantic Lac-Megantic,Quebec,Canada 20123 CA City
1002571 Lachine Lachine,Quebec,Canada 20123 CA Neighborhood
1002572 Lachute Lachute,Quebec,Canada 20123 CA City
1002573 Lambton Lambton,Quebec,Canada 20123 CA City
1002574 Larochelle Larochelle,Quebec,Canada 20123 CA Neighborhood
1002575 Lasalle Lasalle,Quebec,Canada 20123 CA Neighborhood
1002576 Laterriere Laterriere,Quebec,Canada 20123 CA Neighborhood
1002577 Laurentiens Laurentiens,Quebec,Canada 20123 CA Neighborhood
1002578 Laurier-Station Laurier-Station,Quebec,Canada 20123 CA City
1002579 Laval Laval,Quebec,Canada 20123 CA City
1002580 Le Gardeur Le Gardeur,Quebec,Canada 20123 CA Neighborhood
1002581 Lennoxville Lennoxville,Quebec,Canada 20123 CA Neighborhood
1002582 Les Cedres Les Cedres,Quebec,Canada 20123 CA City
1002583 Levis Levis,Quebec,Canada 20123 CA City
1002584 Listuguj Listuguj,Quebec,Canada 20123 CA City
1002585 Longueuil Longueuil,Quebec,Canada 20123 CA City
1002586 Loretteville Loretteville,Quebec,Canada 20123 CA Neighborhood
1002587 Lorraine Lorraine,Quebec,Canada 20123 CA City
1002588 Luceville Luceville,Quebec,Canada 20123 CA Neighborhood
1002589 Magog Magog,Quebec,Canada 20123 CA City
1002590 Maniwaki Maniwaki,Quebec,Canada 20123 CA City
1002591 Maria Maria,Quebec,Canada 20123 CA City
1002592 Mascouche Mascouche,Quebec,Canada 20123 CA City
1002593 Masson Masson,Quebec,Canada 20123 CA Neighborhood
1002594 Matane Matane,Quebec,Canada 20123 CA City
1002595 Mercier Mercier,Quebec,Canada 20123 CA City
1002596 Mirabel Mirabel,Quebec,Canada 20123 CA City
1002597 Mont-Joli Mont-Joli,Quebec,Canada 20123 CA City
1002598 Mont-Laurier Mont-Laurier,Quebec,Canada 20123 CA City
1002599 Mount Royal Mount Royal,Quebec,Canada 20123 CA City
1002600 Mont-Saint-Hilaire Mont-Saint-Hilaire,Quebec,Canada 20123 CA City
1002601 Mont-Tremblant Mont-Tremblant,Quebec,Canada 20123 CA City
1002602 Montebello Montebello,Quebec,Canada 20123 CA City
1002603 Montmagny Montmagny,Quebec,Canada 20123 CA City
1002604 Montreal Montreal,Quebec,Canada 20123 CA City
1002605 Napierville Napierville,Quebec,Canada 20123 CA City
1002606 Neufchatel Neufchatel,Quebec,Canada 20123 CA Neighborhood
1002607 New Carlisle New Carlisle,Quebec,Canada 20123 CA City
1002608 New Richmond New Richmond,Quebec,Canada 20123 CA City
1002609 Nicolet Nicolet,Quebec,Canada 20123 CA City
1002610 Noranda Noranda,Quebec,Canada 20123 CA Neighborhood
1002611 Omerville Omerville,Quebec,Canada 20123 CA Neighborhood
1002612 Outremont Outremont,Quebec,Canada 20123 CA Neighborhood
1002613 Papineauville Papineauville,Quebec,Canada 20123 CA City
1002614 Piedmont Piedmont,Quebec,Canada 20123 CA City
1002615 Pierrefonds-Roxboro Pierrefonds-Roxboro,Quebec,Canada 20123 CA Neighborhood
1002616 Pohenegamook Pohenegamook,Quebec,Canada 20123 CA City
1002617 Pointe-a-la-Croix Pointe-a-la-Croix,Quebec,Canada 20123 CA Neighborhood
1002618 Pointe-aux-Outardes Pointe-aux-Outardes,Quebec,Canada 20123 CA City
1002619 Pointe-aux-Trembles Pointe-aux-Trembles,Quebec,Canada 20123 CA Neighborhood
1002620 Pointe-Claire Pointe-Claire,Quebec,Canada 20123 CA City
1002621 Pont-Rouge Pont-Rouge,Quebec,Canada 20123 CA City
1002622 Port-Cartier Port-Cartier,Quebec,Canada 20123 CA City
1002623 Portneuf Portneuf,Quebec,Canada 20123 CA City
1002624 Quebec City Quebec City,Quebec,Canada 20123 CA City
1002625 Repentigny Repentigny,Quebec,Canada 20123 CA City
1002626 Richelieu Richelieu,Quebec,Canada 20123 CA City
1002627 Richmond Richmond,Quebec,Canada 20123 CA City
1002628 Rimouski Rimouski,Quebec,Canada 20123 CA City
1002629 Riviere-du-Loup Riviere-du-Loup,Quebec,Canada 20123 CA City
1002630 Robertsonville Robertsonville,Quebec,Canada 20123 CA Neighborhood
1002631 Roberval Roberval,Quebec,Canada 20123 CA City
1002632 Rock Forest-Saint-Elie-Deauville Rock Forest-Saint-Elie-Deauville,Quebec,Canada 20123 CA Neighborhood
1002633 Rosemere Rosemere,Quebec,Canada 20123 CA City
1002634 Rouyn-Noranda Rouyn-Noranda,Quebec,Canada 20123 CA City
1002635 Roxboro Roxboro,Quebec,Canada 20123 CA Neighborhood
1002636 Sainte-Agathe-de-Lotbiniere Sainte-Agathe-de-Lotbiniere,Quebec,Canada 20123 CA Municipality
1002637 Sainte-Agathe-des-Monts Sainte-Agathe-des-Monts,Quebec,Canada 20123 CA City
1002638 Salaberry-de-Valleyfield Salaberry-de-Valleyfield,Quebec,Canada 20123 CA City
1002639 Sault-au-Mouton Sault-au-Mouton,Quebec,Canada 20123 CA City
1002640 Scott Scott,Quebec,Canada 20123 CA City
1002641 Sept-Iles Sept-Iles,Quebec,Canada 20123 CA City
1002642 Shawinigan Shawinigan,Quebec,Canada 20123 CA City
1002643 Sherbrooke Sherbrooke,Quebec,Canada 20123 CA City
1002644 Sillery Sillery,Quebec,Canada 20123 CA Neighborhood
1002645 Sorel Sorel,Quebec,Canada 20123 CA City
1002646 Saint-Bruno Saint-Bruno,Quebec,Canada 20123 CA Municipality
1002647 Saint-Georges Saint-Georges,Quebec,Canada 20123 CA City
1002648 Saint-Alphonse-de-Granby Saint-Alphonse-de-Granby,Quebec,Canada 20123 CA City
1002649 Sainte-Anne-des-Monts--Tourelle Sainte-Anne-des-Monts–Tourelle,Quebec,Canada 20123 CA City
1002650 Saint-Anselme Saint-Anselme,Quebec,Canada 20123 CA Municipality
1002651 Saint-Augustin Saint-Augustin,Quebec,Canada 20123 CA City
1002652 Saint-Basile-le-Grand Saint-Basile-le-Grand,Quebec,Canada 20123 CA City
1002653 St-Bruno-de-Montarville St-Bruno-de-Montarville,Quebec,Canada 20123 CA City
1002654 Saint-Constant Saint-Constant,Quebec,Canada 20123 CA City
1002655 Saint-Cyrille-de-Wendover Saint-Cyrille-de-Wendover,Quebec,Canada 20123 CA Neighborhood
1002656 Saint-Elzear Saint-Elzear,Quebec,Canada 20123 CA City
1002657 Saint-Eustache Saint-Eustache,Quebec,Canada 20123 CA City
1002658 Saint-Felicien Saint-Felicien,Quebec,Canada 20123 CA City
1002659 Saint-Felix-de-Valois Saint-Felix-de-Valois,Quebec,Canada 20123 CA Municipality
1002661 Saint-Hubert Saint-Hubert,Quebec,Canada 20123 CA Neighborhood
1002662 Saint-Hyacinthe Saint-Hyacinthe,Quebec,Canada 20123 CA City
1002663 Saint-Janvier Saint-Janvier,Quebec,Canada 20123 CA Neighborhood
1002664 Saint-Jean-de-l’Ile-d’Orleans Saint-Jean-de-l’Ile-d’Orleans,Quebec,Canada 20123 CA City
1002665 Saint-Jean-Chrysostome Saint-Jean-Chrysostome,Quebec,Canada 20123 CA City
1002666 Saint-Jean-sur-Richelieu Saint-Jean-sur-Richelieu,Quebec,Canada 20123 CA City
1002667 Saint-Jerome Saint-Jerome,Quebec,Canada 20123 CA City
1002668 Saint-Jovite Saint-Jovite,Quebec,Canada 20123 CA Neighborhood
1002669 Saint-Justin Saint-Justin,Quebec,Canada 20123 CA Municipality
1002670 Saint-Lambert Saint-Lambert,Quebec,Canada 20123 CA City
1002671 Saint-Laurent Saint-Laurent,Quebec,Canada 20123 CA Neighborhood
1002672 Saint Leonard Saint Leonard,Quebec,Canada 20123 CA Neighborhood
1002673 Saint-Louis-de-France Saint-Louis-de-France,Quebec,Canada 20123 CA Neighborhood
1002674 Saint-Malo Saint-Malo,Quebec,Canada 20123 CA City
1002675 Saint-Mathieu-de-Beloeil Saint-Mathieu-de-Beloeil,Quebec,Canada 20123 CA City
1002676 Saint-Nicolas Saint-Nicolas,Quebec,Canada 20123 CA Neighborhood
1002677 Saint-Pascal Saint-Pascal,Quebec,Canada 20123 CA City
1002678 Saint-Pie Saint-Pie,Quebec,Canada 20123 CA City
1002679 Saint-Pierre Saint-Pierre,Quebec,Canada 20123 CA City
1002680 Saint-Pierre Saint-Pierre,Quebec,Canada 20123 CA City
1002681 St-Raymond St-Raymond,Quebec,Canada 20123 CA City
1002682 Saint-Remi Saint-Remi,Quebec,Canada 20123 CA City
1002683 St-Romuald St-Romuald,Quebec,Canada 20123 CA Neighborhood
1002684 Saint-Sauveur-des-Monts Saint-Sauveur-des-Monts,Quebec,Canada 20123 CA Neighborhood
1002685 Saint-Sylvestre Saint-Sylvestre,Quebec,Canada 20123 CA Municipality
1002686 Saint-Timothee Saint-Timothee,Quebec,Canada 20123 CA Neighborhood
1002687 St-Tite St-Tite,Quebec,Canada 20123 CA City
1002688 Saint-Victor Saint-Victor,Quebec,Canada 20123 CA Municipality
1002689 Stanstead Stanstead,Quebec,Canada 20123 CA City
1002690 Sainte-Catherine Sainte-Catherine,Quebec,Canada 20123 CA City
1002691 Sainte-Adele Sainte-Adele,Quebec,Canada 20123 CA City
1002692 Sainte-Anne-de-Bellevue Sainte-Anne-de-Bellevue,Quebec,Canada 20123 CA City
1002693 Sainte-Claire Sainte-Claire,Quebec,Canada 20123 CA City
1002694 St-Croix St-Croix,Quebec,Canada 20123 CA City
1002695 Sainte-Dorothee Sainte-Dorothee,Quebec,Canada 20123 CA City
1002696 L’Aeroport L’Aeroport,Quebec,Canada 20123 CA Neighborhood
1002697 Sainte-Genevieve Sainte-Genevieve,Quebec,Canada 20123 CA Neighborhood
1002698 Sainte-Julie Sainte-Julie,Quebec,Canada 20123 CA City
1002699 Sainte-Marguerite-du-Lac-Masson Sainte-Marguerite-du-Lac-Masson,Quebec,Canada 20123 CA City
1002700 Sainte-Marie Sainte-Marie,Quebec,Canada 20123 CA City
1002701 Sainte-Rosalie Sainte-Rosalie,Quebec,Canada 20123 CA Neighborhood
1002702 Sainte-Therese Sainte-Therese,Quebec,Canada 20123 CA City
1002703 Sutton Sutton,Quebec,Canada 20123 CA City
1002704 Temiscaming Temiscaming,Quebec,Canada 20123 CA City
1002705 Terrebonne Terrebonne,Quebec,Canada 20123 CA City
1002706 Thetford Mines Thetford Mines,Quebec,Canada 20123 CA City
1002707 Tracy Tracy,Quebec,Canada 20123 CA Neighborhood
1002708 Trois-Rivieres Trois-Rivieres,Quebec,Canada 20123 CA City
1002709 Val-Belair Val-Belair,Quebec,Canada 20123 CA Neighborhood
1002710 Val-d’Or Val-d’Or,Quebec,Canada 20123 CA City
1002711 Val-Morin Val-Morin,Quebec,Canada 20123 CA City
1002712 Valcourt Valcourt,Quebec,Canada 20123 CA City
1002713 Vallee-Jonction Vallee-Jonction,Quebec,Canada 20123 CA City
1002715 Vanier Vanier,Quebec,Canada 20123 CA Neighborhood
1002716 Varennes Varennes,Quebec,Canada 20123 CA City
1002717 Vaudreuil-Dorion Vaudreuil-Dorion,Quebec,Canada 20123 CA City
1002718 Verdun Verdun,Quebec,Canada 20123 CA Neighborhood
1002719 Victoriaville Victoriaville,Quebec,Canada 20123 CA City
1002720 Warwick Warwick,Quebec,Canada 20123 CA City
1002721 Waswanipi Waswanipi,Quebec,Canada 20123 CA City
1002722 Waterloo Waterloo,Quebec,Canada 20123 CA City
1002723 Waterville Waterville,Quebec,Canada 20123 CA City
1002724 Westmount Westmount,Quebec,Canada 20123 CA City
1002725 Windsor Windsor,Quebec,Canada 20123 CA City
1002726 Yamachiche Yamachiche,Quebec,Canada 20123 CA City

French Display Networks in Quebec – 1/2 CPM Pricing for French?

The challenges in French Quebec Display Networks

Should Quebec have a 1/2 CPM Pricing for French?

The short answer is No. Obviously you still get a total of 1000 impressions for your Ad bid investment but the exposure and reach is halved in some cases.

Of course Quebec should not have a 1/2 CPM Pricing but as explained in earlier articles, Quebec represents a challenge in French Marketing because the audience is smaller. That does not mean you have to tolerate getting less than your money’s worth. The purpose of this article is to explain that there are display networks that can provide low CPM but think about it carefully because Quality may suffer.

French Marketing recommends seeking out high quality premium display networks in French for Quebec.

Let’s face it if you only use discounted display inventory there is a risk that you may end up with half the value for your CPM campaigns.

When two big boxes 300X250, or any same Ad format for that matter unless willfully and purposefully taking over the page, appear side by side you are not getting what you paid for even if the Ads appear above the fold.

Lost in translation in Quebec Display

Consider that the failure is not only the Ads being displayed two times at once, the bigger problem is targeting. Notice that these Ads appear in French however the page was configured for an English viewer. Even worse, the context of this search is for a translation from Russian to English. How did French Ads end up here? The wrong settings have been used in retargeting.

Gain better ROI from French Quebec Display

Below is a quick list of best-practices in French Display Campaigns for the Quebec Market:

  • Unless it is a sponsorship or page takeover, insist on one (1) Impression
  • Don’t just decide based on CPM cost, consider Quality
  • Review the Networks and where your Ads appear
  • Ensure Content Quality and activate exclusion lists when necessary
  • Ensure Ads are above the fold

Contact us for more details about Display Campaigns in Quebec!

French Marketing en Allemagne

Nous avons reçu une question d’un lecteur récemment concernant le potentiel du marketing en français en allemagne.

Recherche French Marketing Allemagne

Nous avons donc effectué une recherche en ligne afin de découvrir la demande réelle pour plusieurs mots-clés reliés à French Marketing et l’emploi.

Il faut cependant noter que la recherche “Marketing in Französisc” ou “Marketing Französisc” ne représente que 10% de la recherche totale.

Nous avons dû séparer notre recherche en fonction de l’intérêt marketing et emploi en français. Il y a peu de recherche pour ces termes mais nous avons pu établir une saisonnalité durant la période de juillet à octobre qui nous laisse croire que cet intérêt survient lors de la saison du tourisme.

Recherche French Marketing par villes en Allemagne

Nous supposons que la recherche pour ces mots-clés et la demande du segment emploi est liée au tourisme surtout quand nous comparons les villes d’où provient la recherche en Allemagne.

  • Berlin 22%
  • München 16%
  • Hamburg 16%
  • Düsseldorf 11%
  • Köln 9%
  • Baden-Württemberg 7%
  • Frankfurt am Main 7%
  • Stuttgart 7%
  • Mannheim 3%

Vous travaillez en marketing français en Allemagne ?

Contactez-nous ! Il nous ferait plaisir d’échanger avec vous au sujet de votre travail et du marketing en français.

Why did I lose my French Accents on an HTML Web Page?

The top 5 reasons why your French Accents may disappear from your web page

All the French Accents no longer show up on HTML web page, what happened?

1. Using the wrong character set in your meta can prevent French Accents

You may have included the wrong charset in your meta, declaring the incorrect content-type. Ensure it is indeed listed as UTF-8 meta http-equiv=”content-type” content=”text/html; charset=UTF-8″.

2. Using the wrong DTD can prevent HTML French Accents

The document type in HTML, listed as “DOCTYPE” is declared to inform the validator which version of HTML to use as it loads the web page in a browser. Using an incorrect version may not support French Accents.

3. Storing the wrong text type in the Database will not show French Accents

If you store your text as ANSI in a Database there is a good chance that it will never render the French Accents – because it can’t!

4. Editing an HTML file using the Control Panel without Saving as UTF-8

Many hosting plans allow you direct access to your code in a Control Panel (CPanel), it is fast to edit files however don’t forget to save French files as UTF-8.

5. Editing an HTML file with NotePad or Text Editor without Saving as UTF-8

By far this is one of the oldest mistakes in coding HTML for French Web Pages. The reason the French accents disappear is that Text Editors tend to revert back to ANSI files before being saved. Therefore, when you save your HTML file ensure you save it while also encoding it as UTF-8.

Bonus reason to use UTF-8 encoding for French Accents is that both HTML 4 and HTML 5 processors support UTF-8

French Accents on Web Page require UTF-8

French Accents will not show up on Web Page unless saved as UTF-8

SEO Lie #1

Note: Article originally published by us on LinkedIn in January 2017

You can find it here https://www.linkedin.com/pulse/some-seo-people-lie-marketing-professionals-here-what-thomas-hormaza/

The Problem with SEO

There are good SEO people and some are not so good. The problem is that SEO is misunderstood and open to a thousand definitions. But the reality is that there is only one true definition of SEO – it works or it does not.

My SEO pet peeve (and an embarrassment to our profession)

When SEO people willfully exploit misunderstanding.

Unfortunately, it is easy to fool some Marketing people if they don’t understand SEO.

The worse of the worse SEO

I am sad when I see an SEO person fake their credibility by telling you they rank #1 on Google for USELESS keywords. Some keywords turn out to be useless because NO ONE searches for those words, therefore worthless to you.

Let’s say you sell cars.

Would you be impressed if an SEO ranks #1 for “Cars for sale”, yes you should be.

Should you be impressed if an SEO ranks #1 for “Cars with one blue door for sale”, NO!

You see the problem, you instinctively know that NO ONE searches for “Cars with one blue door for sale”. Therefore, the fact that a so-called SEO Pro ranks #1 on Google for that keyword does not mean anything.

How some SEO people exploit this

Some SEO people will deliberately work to reach rank #1 on associated keywords that appear to be very close to your business.

However what they are really doing is ranking on keywords that are related to your category, industry, product WITHOUT using the right words or combination that actual people search.

There is NO search volume. It is in fact like ranking for “unicorn with blue horn” – Useless to you and your Brand.

How to know for sure you are being told the truth about SEO

Please ask your SEO person to PROVE the value of keywords by using these free tools:

  • https://adwords.google.com (Keyword Planner Tool)
  • https://www.google.ca/trends/ (it even shows the related searches by geography)

The truth about SEO people

What you need to know.

The vast majority of us only care about good performance, we have worked hard to gain our knowledge we therefore wish to apply it.

In general, we only wish for all clients to succeed.

Unfortunately we do need to warn you that not all SEO people care about you or your Brand. Sometimes they even lie.

Please be careful!

5 reasons why Digital Marketing Exists

Using a Digital Marketing Title

Integrated Marketing Communications (IMC) is a smart aspiration of unifying all Marketing fields, titles and activities. Have you ever encountered any IMC department in a Company or a University made up of only one person? It has become popular to deny that Digital Marketing exists as a field or Title.

The notion that Digital Marketing does not exist, and should be avoided as a Title, is tempting yet false for various reasons.

1) Digital Marketing is Difficult to Explain

So you stopped using the Title Digital Marketing because it allows the simplification of the term “Digital Marketing” by positioning it under the broader term “Marketing” to aid comprehension. Even your grandma and grandpa can understand when you say “I work in Marketing”. But seriously, this is not a valid reason to deny Digital Marketing as a field simply because you fail in explaining your job to family members.

2) I heard someone saying Digital Marketing is like saying Electrical VP

Relying on historical events to compare the field such as the moment of mainstream consumer adoption of motor vehicles or electricity. No one called themselves an Electricity VP or a Motorized VP to define their field, right? Wrong. They did, look at Wikipedia you will find historical newspaper documents that prove otherwise. The funniest part of this claim is that some professionals even today have those titles – look it up on LinkedIn!

3) There is no Digital Marketing there is only Marketing

Purists feel justified in stating that no other field feels the need to compartmentalize sub-activities into a Title. Quite the contrary, the only difference is that in Marketing we seem to make a big deal out of it! There are few Doctors that will insist that Nuclear Medicine is simply Medicine. Few Stockbrokers that will deny that Derivatives Trader is just a sub-activity of Stockbroker. How many Lawyers would you say will waste time denying that Constitutional Law as a field exists – can you really imagine any lawyer saying: “No, it’s all just Law”. Ever heard of a Physicist that would deny the title “Quantum” to a fellow Physicist?

4) Will I sound smarter by saying NO to Digital Marketing?

I agree this is a good tactic these days, it may make you sound smart, trendy. It is very popular in Digital Marketing to be counterculture and state that you know everything, that is what creates demand for you as an employee or consultant. Perception is reality today especially in Digital Marketing. The epitome of sounding good at something would it not be to deny its very existence and reduce it to a singular notion? That shows that you are the real deal in Digital Marketing, right? Wrong. Let us illustrate by using Analytics. How much notice would you pay to someone stating there are no Analytics, it is all statistics. When we speak of Google Analytics and Performance Dashboards we are really just talking about statistics. Would you be impressed, would that really sound like thought leadership? If so, why? If not, you get the point. Denying that Analytics exist as a profession is similar to state that Digital Marketing does not exist – it is all Marketing simply does not give justice to what Digital is.

5) No one in Marketing uses the Term Digital Marketing

Competing services in the industry don’t see a difference. Why is Digital Marketing so special? We finally get to the main argument of this article. Few smart Digital Marketing Professionals will objectively tell you that Print Marketing, TV Marketing, OOH Marketing, Radio Marketing do not exist. Are there Digital activities in each of those Marketing fields? Yes! Are each of those fields embracing Digital as a method to advance and complement their offering? Yes! Now why do they need to balance their workforce to infuse some Digital and why are they hiring some Digital people? BECAUSE Digital Marketing exists!

Final few words on Digital

The notion that Digital Marketing does not exist is biased and simply ridiculous.

As a final example let’s travel back in time to 1885. You are the owner in a Canadian Candle Production factory. Public street electrical lighting has been introduced in many Canadian Cities. You see what electricity is doing to your sales. You see the adoption of electricity by consumers to light their homes. You may not want to admit it but can you sincerely state that electricity does not exist as a highly specialized threat to your business? If so, it is plausible that you could easily be tempted to let emotions and self-interest take over thereby denying the legitimacy of your neighbor’s title – VP of Electricity at New Factory Inc.

In conclusion, if Lawyers, Doctors, Physicists, Stockbrokers and many other professionals can agree that there exist sub-specializations in their field, all members in the diverse Marketing family should be able to admit the same – without sounding like they do not understand Digital Marketing.

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