FRENCH SEM PPC SERVICES
Want to know how sem works? From the basics up to the most complicated topics such as remarketing, rlsa and scripts, we can help.
Are you targeting a French audience for Canada or Quebec with Google Adwords (Ads) or Bing? If so we can help with demographics and information about cities and local market potential.
Keyword Selection, Product Descriptions, Text Ads, Call to Action, Callout Extensions, Meaningful Display URLs.
We Offer NDA-Protected White Label Solutions for Paid Media and Performance Media Agencies.
NEED A FRENCH MARKETING SEM COACH IN MONTREAL? CALL US TODAY!
3 Most Asked SEM questions
SEM VS PPC?
The idea of SEM VS PPC is based on a misunderstanding. These two tactics are not in opposition. PPC is a form of SEM, it is based on Bidding on Search Terms (eg. landscaping services). Have you ever done a Search in Google or Bing? What you usually see as the Top Results (marked as "Ad" in a Green Color) is a PPC Campaign. When you run a campaign to be present in an Ad for searches on search engines you are engaging in a form of Advertizing called SEA (Search Engine Advertizing) where the cost format is based on Cost per Click (CPC). Pay per Click (same as CPC) Campaigns are a great way to produce Return on Investment for your Business. Below we explain the Differences between SEM SEO SEA.
Local SEM PPC in Quebec?
Local PPC Campaigns can be your best lead generator if you operate from a home-based business or have a commercial location to greet clients.
The Keywords you will bid on must reflect the local aspect of the search term. Don't forget to list your City in Quebec where you do Business, specify the markets where you are strongest and are able to serve Clients. Local Search Terms should provide great returns when including variations of your service + city (eg. landscaping quebec) especially if you have aligned your Website and SEO to reflect your geographical capabilities.
SEM PPC Audiences?
When making an offer for your product or services you have to think in terms of the audience you wish to reach. This is often an overlooked, yet essential Marketing, step because most people will think in terms of the intent behind a Keyword, thus mistakenly assuming the audience is a series of Search Terms.
Be careful! When building your PPC Campaign always remind yourself that you are trying to reach an Audience of many consumers at a similar Decision Point in their journey. The Question should therefore be how do I attract my ideal Target Segment based on Geography, Demographics and Common Consumer Needs.
SEM in Quebec
SEM Basics and
Advanced Conversion Optimization
Agile SEM Coach for Quebec Adwords (Google Ads) PPC Campaigns
What is SEM?
SEM is Marketing for Search Engines, it is actually a combination of SEO and SEA. It is a misunderstanding in the Market, propagated by Media Sales Reps and Agencies over the years, ultimately leading many people in Marketing to consider Pay Per Click Advertising (PPC), also known as cost per click (CPC), as SEM as opposed to SEA. SEO SEA and SEM are defined below:
Do your own SEM?
Absolutely! Unless you are doing B2B you can get easily trained in SEM PPC by following the Certifications from Google and Bing Microsoft! Those are valuable courses to get you started on your first PPC Campaigns.
Need a coach for PPC in Quebec?
If you prefer to get help, don't hesitate to contact us, we can guide you through all the steps in starting a Local Campaign for your City anywhere in Quebec.
SEO can help PPC!
People often compare SEO VS SEM but as you know now the two work together when it comes to building Campaigns. PPC is based on paying per click for keywords. The Cost per Click (CPC) you will pay depends on two variables: 1) the Quality or Relevance of your offer 2) the CPC Bid. When you have a landing page that has a high Quality rating, for a specific keyword, the actual CPC will be less expensive for similar rank versus a competing bidder if their Quality Rank is worse than yours. Therefore SEO can play a part in providing SEM PPC savings.