Digital Case Study by French Marketing providing B2C and B2B SEO Data for Plumbers and Plumbing Suppliers in Quebec. The following information compares the SEO required for B2C and B2B as well as explains how to adapt your Data when low volumes are observed in Google Trends and Keyword Planner for the English Quebec Market.
B2C SEO for Plumbers in Quebec
Search levels, based on plumber specific keywords, for Plumbing Services required by Consumers in Quebec is mostly observed as a local SEO format (i.e. meaning that the keyword will be a combination of service + city such as the term “plumber montreal”).
The related Searches to the local format is also accompanied by some contextual terms such as “24hr Plumbing” denoting the sense of Urgency for a service. The following keyword list (note – Cost per Plumber Keyword averages $4.45 but kindly consider that the sample size is small and CPC could vary significantly depending on the time of the year) was created on a small sample gathered from Searches in the Province:
Plumber Local SEO Keywords (Quebec, including Competition and CPC)
| Plumber Keywords Quebec | Searches | Comp. | CPC |
| plumber | 1900 | Low | $ 3.91 |
| plumber montreal | 1300 | Medium | $ 4.47 |
| plumber laval | 170 | Medium | $ 4.06 |
| plumber gatineau | 110 | Medium | $ 7.11 |
| emergency plumber montreal | 70 | Medium | $ 6.10 |
| plumbing companies | 50 | Low | $ 12.20 |
| plumber montreal 24 hours | 40 | Medium | $ 7.00 |
| best plumbers in montreal | 40 | Medium | $ 5.34 |
| montreal plumbing services | 30 | Medium | $ 7.29 |
| home plumbing | 20 | Medium | $ 8.23 |
| plumber dorval | 10 | High | $ 1.70 |
Plumber and Plumbing SEO Seasonality for Quebec
One will quickly observe that demand for plumber and plumbing searches peaks in July and continues until October. It is not surprising that the peak occurs at that moment since Quebec is one of the few provinces in Canada where Rental Leases are very often contractually determined to be 1 year Starting July 1st. We can safely presume therefore that the demand is higher starting in July because it is a time when many people move into their apartment and perhaps plumbing is one of the first things a household needs to take care of, especially if the plumbing is failing or if there are inadequate connectors for home appliances.
Plumbing SEO by City for Quebec
| Montreal | 31.00% |
| Gatineau | 6.60% |
| Laval | 5.80% |
| Quebec City | 4.20% |
| Dorval | 3.70% |
| Other cities | 48.70% |
B2B SEO SEM Plumbing Supplies in Quebec
To get you started in your SEM CPC Campaign or SEO Optimization for Plumbing Supplies related Searches, below we illustrate the importance of adapting your Geographical Variables for the English Market in Quebec as you attempt to gather Market Data. In this example below we could not gain proper CPC samples unless we extended the Search to Canada in order to gain nearly 50 Terms with $CPC.
SEO Trick: at times you may not find the information you are looking for and may have to estimate English Quebec Search Volumes based on Canada English Data. You would then adjust your volume to 10-15% for B2B in order to obtain a better estimate for Quebec. It may not be perfect but it is better than having no hypothesis at all!
The keyword list shows an average CPC of $3.00 on a sample of 47 out of a total 176 search terms Data gathered in Canadian Provinces:
Plumbing SEO Keywords (Canada, including Competition and CPC)
| Keyword (Canada) | Searches | Comp. | CPC |
| kitchen sink | 8100 | High | $ 2.16 |
| pex pipe | 2900 | High | $ 4.06 |
| pipe fittings | 1300 | High | $ 3.51 |
| stainless steel sink | 1000 | High | $ 1.94 |
| copper pipe | 1000 | High | $ 1.44 |
| pressure reducing valve | 880 | High | $ 3.62 |
| pex fittings | 880 | High | $ 0.87 |
| plumbing fittings | 480 | High | $ 6.99 |
| brass fittings | 390 | High | $ 1.66 |
| copper to pex | 260 | High | $ 6.28 |
| pex pipe fittings | 260 | High | $ 1.30 |
| pex to copper | 210 | High | $ 6.78 |
| copper pipe fittings | 210 | High | $ 2.05 |
| copper to pex fittings | 170 | High | $ 2.96 |
| water pressure reducing valve | 170 | High | $ 2.90 |
| pex compression fittings | 110 | High | $ 2.25 |
| flexible plumbing pipe | 90 | High | $ 12.51 |
| brass compression fittings | 90 | High | $ 2.12 |
| pex plumbing pipe | 70 | High | $ 13.77 |
| copper plumbing pipe | 70 | Medium | $ 12.07 |
| pex pipe vs copper | 70 | Low | $ 11.61 |
| plumbing compression fittings | 70 | Medium | $ 8.09 |
| water pressure valve | 70 | High | $ 3.02 |
| stainless kitchen sink | 70 | High | $ 2.08 |
| pex pipe installation | 50 | Medium | $ 26.48 |
| pipes and fittings | 50 | High | $ 5.98 |
| brass plumbing fittings | 50 | High | $ 2.53 |
| pex to copper fittings | 50 | High | $ 1.52 |
| 1 copper pipe | 50 | High | $ 1.46 |
| water pressure reducer | 50 | High | $ 1.13 |
| plumbing pipe fittings | 30 | High | $ 10.40 |
| plumbing and pipe fitting | 30 | High | $ 6.68 |
| flexible plumbing hose | 30 | High | $ 4.65 |
| stainless steel tube fittings | 30 | High | $ 3.52 |
| clear pex pipe | 30 | Medium | $ 3.43 |
| copper tubing fittings | 30 | High | $ 2.99 |
| compression pipe fittings | 30 | High | $ 2.12 |
| flexible plumbing connections | 20 | High | $ 15.06 |
| pex pipe for hot water | 20 | High | $ 6.92 |
| stainless steel pex fittings | 20 | High | $ 3.63 |
| 1 copper tubing | 20 | High | $ 2.12 |
| kitchen sink bowl | 20 | High | $ 1.39 |
| plumbing copper pipe fittings | 10 | High | $ 6.86 |
| stainless steel sink bowl | 10 | High | $ 2.66 |
| stainless tube fittings | 10 | High | $ 2.16 |
| copper pipe and fittings | 10 | High | $ 2.02 |
| pex pipe and fittings | 10 | High | $ 0.89 |
| buy pex pipe | 10 | High | $ 0.89 |
