Tag: b2b seo quebec

  • Plumbing B2C B2B SEO Quebec

    Plumbing B2C B2B SEO Quebec

    Digital Case Study by French Marketing providing B2C and B2B SEO Data for Plumbers and Plumbing Suppliers in Quebec. The following information compares the SEO required for B2C and B2B as well as explains how to adapt your Data when low volumes are observed in Google Trends and Keyword Planner for the English Quebec Market.

    B2C SEO for Plumbers in Quebec

    Search levels, based on plumber specific keywords, for Plumbing Services required by Consumers in Quebec is mostly observed as a local SEO format (i.e. meaning that the keyword will be a combination of service + city such as the term “plumber montreal”).

    The related Searches to the local format is also accompanied by some contextual terms such as “24hr Plumbing” denoting the sense of Urgency for a service. The following keyword list (note – Cost per Plumber Keyword averages $4.45 but kindly consider that the sample size is small and CPC could vary significantly depending on the time of the year) was created on a small sample gathered from Searches in the Province:

    Plumber Local SEO Keywords (Quebec, including Competition and CPC)

    Plumber Keywords QuebecSearchesComp. CPC 
    plumber1900Low $       3.91
    plumber montreal1300Medium $       4.47
    plumber laval170Medium $       4.06
    plumber gatineau110Medium $       7.11
    emergency plumber montreal70Medium $       6.10
    plumbing companies50Low $    12.20
    plumber montreal 24 hours40Medium $       7.00
    best plumbers in montreal40Medium $       5.34
    montreal plumbing services30Medium $       7.29
    home plumbing20Medium $       8.23
    plumber dorval10High $       1.70

    Plumber and Plumbing SEO Seasonality for Quebec

    One will quickly observe that demand for plumber and plumbing searches peaks in July and continues until October. It is not surprising that the peak occurs at that moment since Quebec is one of the few provinces in Canada where Rental Leases are very often contractually determined to be 1 year Starting July 1st. We can safely presume therefore that the demand is higher starting in July because it is a time when many people move into their apartment and perhaps plumbing is one of the first things a household needs to take care of, especially if the plumbing is failing or if there are inadequate connectors for home appliances.

    plumbing seo quebec seasonality

    Plumbing SEO by City for Quebec

    Montreal31.00%
    Gatineau6.60%
    Laval5.80%
    Quebec City4.20%
    Dorval3.70%
    Other cities48.70%
    Plumbing SEO Quebec by City
    Quebec Plumbing Searches by City

    B2B SEO SEM Plumbing Supplies in Quebec

    To get you started in your SEM CPC Campaign or SEO Optimization for Plumbing Supplies related Searches, below we illustrate the importance of adapting your Geographical Variables for the English Market in Quebec as you attempt to gather Market Data. In this example below we could not gain proper CPC samples unless we extended the Search to Canada in order to gain nearly 50 Terms with $CPC.

    SEO Trick: at times you may not find the information you are looking for and may have to estimate English Quebec Search Volumes based on Canada English Data. You would then adjust your volume to 10-15% for B2B in order to obtain a better estimate for Quebec. It may not be perfect but it is better than having no hypothesis at all!

    The keyword list shows an average CPC of $3.00 on a sample of 47 out of a total 176 search terms Data gathered in Canadian Provinces:

    Plumbing SEO Keywords (Canada, including Competition and CPC)

    Keyword (Canada)SearchesComp. CPC 
    kitchen sink8100High $       2.16
    pex pipe2900High $       4.06
    pipe fittings1300High $       3.51
    stainless steel sink1000High $       1.94
    copper pipe1000High $       1.44
    pressure reducing valve880High $       3.62
    pex fittings880High $       0.87
    plumbing fittings480High $       6.99
    brass fittings390High $       1.66
    copper to pex260High $       6.28
    pex pipe fittings260High $       1.30
    pex to copper210High $       6.78
    copper pipe fittings210High $       2.05
    copper to pex fittings170High $       2.96
    water pressure reducing valve170High $       2.90
    pex compression fittings110High $       2.25
    flexible plumbing pipe90High $    12.51
    brass compression fittings90High $       2.12
    pex plumbing pipe70High $    13.77
    copper plumbing pipe70Medium $    12.07
    pex pipe vs copper70Low $    11.61
    plumbing compression fittings70Medium $       8.09
    water pressure valve70High $       3.02
    stainless kitchen sink70High $       2.08
    pex pipe installation50Medium $    26.48
    pipes and fittings50High $       5.98
    brass plumbing fittings50High $       2.53
    pex to copper fittings50High $       1.52
    1 copper pipe50High $       1.46
    water pressure reducer50High $       1.13
    plumbing pipe fittings30High $    10.40
    plumbing and pipe fitting30High $       6.68
    flexible plumbing hose30High $       4.65
    stainless steel tube fittings30High $       3.52
    clear pex pipe30Medium $       3.43
    copper tubing fittings30High $       2.99
    compression pipe fittings30High $       2.12
    flexible plumbing connections20High $    15.06
    pex pipe for hot water20High $       6.92
    stainless steel pex fittings20High $       3.63
    1 copper tubing20High $       2.12
    kitchen sink bowl20High $       1.39
    plumbing copper pipe fittings10High $       6.86
    stainless steel sink bowl10High $       2.66
    stainless tube fittings10High $       2.16
    copper pipe and fittings10High $       2.02
    pex pipe and fittings10High $       0.89
    buy pex pipe10High $       0.89

  • HVAC SEO Quebec

    HVAC SEO Quebec

    HVAC B2C B2B SEO for Quebec

    The following French Marketing Digital Case Study explores the SEM CPC opportunities and SEO required for campaigns in Heating, ventilation, and air conditioning (HVAC). We detail a few keywords to avoid for B2B given that many air conditioning terms are destined to a B2C audience. If you need some help don’t forget that we offer a free 30 minute SEO overview, contact us!

    Want a PDF of the Keyword list for HVAC? Click here

    hvac seo quebec free offer

    How to tell B2C from B2B when doing HVAC SEO

    The easiest way to differentiate the two types of SEO is to determine the search term that is most likely to fall under a commercial client category. When researching in Keyword Planner you will find related categories that explicitly detail HVAC for B2B

    Related Search Categories
    air conditioning company
    air conditioning contractor
    building automation systems
    building system
    heating and air conditioning service
    heating company
    mechanical system

    HVAC SEO Searches by City in the Province of Quebec

    We ran an analysis of 719 HVAC related Keywords and it provided us with the Search Volume per Month by City in Quebec

    CitiesPercentEstimated
    Montreal43.80%         5,830
    Laval6.40%            852
    Gatineau6.00%            799
    Longueuil3.10%            413
    Dorval3.10%            413
    Other cities37.40%         4,978
    Total100%      13,310
    HVAC SEO Quebec
    HVAC Related Keywords Search Volume for English Quebec

    HVAC SEO Seasonality in Quebec

    The seasonality for Heating, ventilation, and air conditioning must be determined by using two tools (Trends and Planner) because if you rely on one tool alone it will not give you the complete picture. Based on those two tools the seasonality peaks are determined to be from early March until August with a quick increase in January (we suspect that it is related to planning the year activities for Building Maintenance).

    HVAC SEO Quebec Seasonality
    HVAC Seasonality in Quebec

    Keywords for SEO and SEM in Quebec

    We extracted 719 keywords for English Quebec with competition levels and CPC. It is noteworthy that 406 of those search terms show nearly no search volume on a monthly basis but that does not mean that they are not valuable for HVAC B2B. In fact, it is probably those long tail search terms that offer the conversions that HVAC Companies seek. Nevertheless, we are providing below the list of the 40 Keywords we could find that have a $CPC associated. The surprising part of this analysis is that the sample of 40 (out of the 719) accounts for 79.26% of the total search volume on a monthly basis with an average CPC of $5.72

    A word of caution, you can clearly see that the bulk of the Search Terms are destined for an Air Conditioning Service for B2C. Therefore, please select your Keywords carefully when doing an SEM CPC Campaign for B2B as you may waste a significant part of your budget if you do not include a strong negative keyword list in Google Ads, Bing or Yahoo.

    HVAC Keywords English QuebecSearchesComp. CPC 
    air conditioner5400High $       5.13
    hvac2400Low $       3.26
    central air conditioner320High $       5.01
    air conditioning repair260Medium $    34.67
    ductless air conditioner210High $       4.40
    hvac system210Medium $       3.23
    air condition170High $       5.18
    ac unit170High $       5.08
    air conditioning unit170High $       5.07
    air conditioning installation140High $       8.21
    furnace repair110Medium $    12.41
    hvac contractors110Low $       5.79
    ac repair70Medium $    30.30
    air conditioning service50Low $       8.94
    heating and cooling50High $       8.42
    air conditioner compressor50Medium $       4.99
    central air conditioner prices40High $       7.95
    heating and air conditioning40High $       5.59
    air conditioning system40Medium $       4.45
    air conditioner parts40Medium $       4.44
    central air40Medium $       4.38
    supply house40Low $       4.17
    hvac parts40Low $       2.98
    hvac repair30Medium $    10.70
    air conditioning companies30Medium $       7.93
    commercial air conditioner30High $       6.62
    hvac companies30Medium $       6.36
    hvac service30Medium $       6.28
    hvac supply30Low $       4.97
    home air conditioner30High $       4.97
    air conditioner accessories30Medium $       4.42
    hvac unit30Low $       3.69
    hvac maintenance20Medium $       5.88
    hvac installation20Medium $       5.01
    air conditioner with heater20High $       4.44
    hvac supply near me10Medium $       7.24
    heating and cooling systems10High $       5.31
    hvac equipment10Medium $       5.03
    residential air conditioning10High $       5.00
    hvac distributors10Medium $       3.86