HVAC B2C B2B SEO for Quebec
The following French Marketing Digital Case Study explores the SEM CPC opportunities and SEO required for campaigns in Heating, ventilation, and air conditioning (HVAC). We detail a few keywords to avoid for B2B given that many air conditioning terms are destined to a B2C audience. If you need some help don’t forget that we offer a free 30 minute SEO overview, contact us!
Want a PDF of the Keyword list for HVAC? Click here
How to tell B2C from B2B when doing HVAC SEO
The easiest way to differentiate the two types of SEO is to determine the search term that is most likely to fall under a commercial client category. When researching in Keyword Planner you will find related categories that explicitly detail HVAC for B2B
| Related Search Categories |
| air conditioning company |
| air conditioning contractor |
| building automation systems |
| building system |
| heating and air conditioning service |
| heating company |
| mechanical system |
HVAC SEO Searches by City in the Province of Quebec
We ran an analysis of 719 HVAC related Keywords and it provided us with the Search Volume per Month by City in Quebec
| Cities | Percent | Estimated |
| Montreal | 43.80% | 5,830 |
| Laval | 6.40% | 852 |
| Gatineau | 6.00% | 799 |
| Longueuil | 3.10% | 413 |
| Dorval | 3.10% | 413 |
| Other cities | 37.40% | 4,978 |
| Total | 100% | 13,310 |
HVAC SEO Seasonality in Quebec
The seasonality for Heating, ventilation, and air conditioning must be determined by using two tools (Trends and Planner) because if you rely on one tool alone it will not give you the complete picture. Based on those two tools the seasonality peaks are determined to be from early March until August with a quick increase in January (we suspect that it is related to planning the year activities for Building Maintenance).
Keywords for SEO and SEM in Quebec
We extracted 719 keywords for English Quebec with competition levels and CPC. It is noteworthy that 406 of those search terms show nearly no search volume on a monthly basis but that does not mean that they are not valuable for HVAC B2B. In fact, it is probably those long tail search terms that offer the conversions that HVAC Companies seek. Nevertheless, we are providing below the list of the 40 Keywords we could find that have a $CPC associated. The surprising part of this analysis is that the sample of 40 (out of the 719) accounts for 79.26% of the total search volume on a monthly basis with an average CPC of $5.72
A word of caution, you can clearly see that the bulk of the Search Terms are destined for an Air Conditioning Service for B2C. Therefore, please select your Keywords carefully when doing an SEM CPC Campaign for B2B as you may waste a significant part of your budget if you do not include a strong negative keyword list in Google Ads, Bing or Yahoo.
| HVAC Keywords English Quebec | Searches | Comp. | CPC |
| air conditioner | 5400 | High | $ 5.13 |
| hvac | 2400 | Low | $ 3.26 |
| central air conditioner | 320 | High | $ 5.01 |
| air conditioning repair | 260 | Medium | $ 34.67 |
| ductless air conditioner | 210 | High | $ 4.40 |
| hvac system | 210 | Medium | $ 3.23 |
| air condition | 170 | High | $ 5.18 |
| ac unit | 170 | High | $ 5.08 |
| air conditioning unit | 170 | High | $ 5.07 |
| air conditioning installation | 140 | High | $ 8.21 |
| furnace repair | 110 | Medium | $ 12.41 |
| hvac contractors | 110 | Low | $ 5.79 |
| ac repair | 70 | Medium | $ 30.30 |
| air conditioning service | 50 | Low | $ 8.94 |
| heating and cooling | 50 | High | $ 8.42 |
| air conditioner compressor | 50 | Medium | $ 4.99 |
| central air conditioner prices | 40 | High | $ 7.95 |
| heating and air conditioning | 40 | High | $ 5.59 |
| air conditioning system | 40 | Medium | $ 4.45 |
| air conditioner parts | 40 | Medium | $ 4.44 |
| central air | 40 | Medium | $ 4.38 |
| supply house | 40 | Low | $ 4.17 |
| hvac parts | 40 | Low | $ 2.98 |
| hvac repair | 30 | Medium | $ 10.70 |
| air conditioning companies | 30 | Medium | $ 7.93 |
| commercial air conditioner | 30 | High | $ 6.62 |
| hvac companies | 30 | Medium | $ 6.36 |
| hvac service | 30 | Medium | $ 6.28 |
| hvac supply | 30 | Low | $ 4.97 |
| home air conditioner | 30 | High | $ 4.97 |
| air conditioner accessories | 30 | Medium | $ 4.42 |
| hvac unit | 30 | Low | $ 3.69 |
| hvac maintenance | 20 | Medium | $ 5.88 |
| hvac installation | 20 | Medium | $ 5.01 |
| air conditioner with heater | 20 | High | $ 4.44 |
| hvac supply near me | 10 | Medium | $ 7.24 |
| heating and cooling systems | 10 | High | $ 5.31 |
| hvac equipment | 10 | Medium | $ 5.03 |
| residential air conditioning | 10 | High | $ 5.00 |
| hvac distributors | 10 | Medium | $ 3.86 |