Tag: SEO Quebec

  • Home Builder SEO Quebec

    Home Builder SEO Quebec

    B2C SEO for Home Builders in Quebec

    A Digital Case Study by French Marketing exploring the B2C SEO Data for Home Builders active in the Quebec Market. Compared to Canada, we will see that Search Terms in English Quebec are limited for this industry therefore a Home Building Entrepreneur will have to use numerous related search keywords in order to gain traction for their SEO and SEM CPC Campaigns in the Province. We have detailed the alternatives below!

    What are the cities in Quebec where people Search for Home Building Services?

    Cities in QuebecPercentSearches/Month
    Montreal26.30%            634
    Gatineau10.00%            241
    Laval5.90%            142
    Pointe-Claire4.10%               99
    Quebec City3.20%               77
    Other cities50.40%         1,215
    Total100.00%         2,410
    home builder seo quebec city

    Seasonality of SEO Search in Quebec for Home Builder

    Surprisingly, consumers start to look as early as January and February for their Home Building Project. It makes sense as this is usually the early exploratory phase for either finding a Home Building Firm or comparing options and confirming that the plans for a new home is the right one.

    home builder seo quebec seasonality

    Home Builder SEO SEM Keyword Ideas for English Quebec

    As we mentioned early on, the search volume is very low in Quebec compared to Canada. It would be wise to explore Related Search Terms and assemble your SEO or SEM CPC Campaign based on various other home building terms as follows:

    construction company
    design build firm
    general contracting company
    home building company
    home contractor
    remodeling professional

    Home Builder CPC, Competition and Search Volumes for Quebec

    We have analyzed 240 Keywords with 186 of those listing less than 10 Searches per month. The total of those searches for Home Builder amount to 2410 with an average CPC of $2.87. The following list of 26 Home Building Service Terms, combined with Related Searches (we invite you to run a Keyword Analysis Session for Home Building Terms as there are many that could be better suited for your needs) seeding list provided above in the previous section, should be a good start for your SEO or SEM CPC:

    Home Builder KeywordSearchesCompetition CPC 
    home builders140Low $       2.09
    cost to build a house90Low $       3.97
    tiny house builders70Medium $       2.67
    home builders montreal50Medium $       2.54
    build your own house50High $       2.33
    new home builders montreal50Medium $       1.89
    home construction40Low $       4.37
    new construction homes40Medium $       3.33
    building your own home30High $       2.65
    custom home builders montreal20Medium $       5.57
    house builder20Medium $       4.90
    tiny home builders20Medium $       2.65
    custom home builders20Medium $       2.01
    log home builders20Low $       1.81
    home construction companies10Medium $       4.46
    shipping container home builders10High $       3.97
    house builders near me10High $       3.79
    new construction near me10Medium $       3.27
    signature builders10Medium $       3.12
    new construction homes near me10High $       2.91
    building a new house10Medium $       2.65
    home construction companies near me10Medium $       2.37
    build your house10Medium $       2.02
    new construction homes for sale10High $       2.02
    building a new home10High $       2.00
    home builders near me10High $       1.48

  • Automotive SEO Quebec

    Automotive SEO Quebec

    SEO in Quebec for Automotive Terms

    The following French Marketing Automotive SEO Case Study is for people wishing to reach an Auto Industry Professional Audience in Quebec and those who follow the World News for the Automotive Industry.

    Auto Marketing Tiers

    Auto Tiering at the Automaker level is understood in Marketing as Tier 1 – Original Equipment Manufacturer (OEM), Tier 2 – Dealer Association and Tier 3 – Dealership or Geo level. Note: never allow an agency or consultant to tell you that Tier 1 & 2 Marketing is exactly the same! It is not but this statement alone should tell you that you are not dealing with the right Agency if that is what they tell you. Full Transparency – we know a LOT about Automobile Marketing this is why we are so passionate about setting the record straight 🙂

    Auto Supplier Tiers

    On the other hand, Auto Supplier Tiering at the Supply level is different as Tier 1 – suppliers supply parts or systems directly to Auto Maker OEMs (Original Equipment Manufacturer), while Tier 2 – suppliers make parts and components for numerous industries including Auto, Tier 3 – supplies raw or base materials for Tiers 1 & 2.

    Who looks for Automotive Search Terms?

    Why did we explain all of this? Simple, this Case Study is about Automotive Search Terms, it is destined to be used as SEO SEM CPC for people in the Auto Industry – Not just the B2C and local SEO for Auto segment strictly centered around the purchase of a vehicle.

    Why is this useful if you are a Dealership? Keep reading!

    Automotive SEO Seasonality in Quebec

    It is early January and you see an increase in demand for Keywords in English Quebec for Auto, should you bid for those words? The short answer is that it depends.

    There are three reasons why you will see an increase in Quebec January Volume for Automotive: 1) Top Safety News about crashworthiness and crash avoidance and mitigation came out in December and people are catching up on their reading based on the News Cycle 2) the biggest Auto Show in Quebec occurs in January 3) Auto Professionals are starting the year and they are reading up on World Auto News. Here is what it looks like in Google Trends:

    automotive seo quebec seasonality

    Where do people search for Automotive Terms in Quebec?

    Search by Quebec CitiesPercentSearches
    Montreal34.70%        1,929
    Quebec City6.40%           356
    Gatineau4.60%           256
    Laval4.40%           245
    Longueuil2.00%           111
    Other cities47.90%        2,663
    Total100.00%        5,560
    automotive seo quebec by city
    Monthly Search English Quebec based on a sample of 739 automotive keywords

    5 560 Monthly Keyword Searches for Automotive Terms in English Quebec

    We extracted 739 Keywords in order to assess the Competition levels and CPC (whenever possible) for the Automotive Industry. The average CPC was $6.79 but we expect that cost to increase significantly throughout the year. Below are the keywords that show a Volume of 10+ Searches per month for Automotive. Word of Caution: the following are not necessarily useful for you if you aim to reach B2C Auto Term Searchers or Consumers however consider that it may be quite an advantage to consider some Search Terms to produce Content or Add to your Editorial Calendar! 😉 Hope it helps.

    Automotive KeywordSearchesComp. CPC 
    automotive390Low $       1.17
    automotive news260Low
    auto sector170Low $       3.91
    automobile industry90Low $    36.68
    car manufacturers90Low
    biggest car companies30Low
    biggest car in the world30Low
    biggest car manufacturers30Low
    automobile wikipedia30Low
    automotive manufacturers20Low
    car industry20Low
    vehicle make20Low
    automotive products10Medium
    automotive manufacturing industry10Medium
    top 20 automobile companies in world10Medium
    automobile industry analysis10Low $       8.73
    car market10Low $       3.72
    auto industry10Low
    auto manufacturers10Low
    automotive companies10Low
    automotive industry trends10Low
    automotive industry overview10Low
    top 10 car companies10Low
    top car companies10Low
    motor industry10Low
    global automotive industry10Low
    car group10Low
    best car company in the world10Low
    automotive manufacturing companies10Low
    automotive market10Low
    top car manufacturers10Low
    top automobile companies10Low
    car manufacturing companies10Low
    automobile sector10Low
    automotive trends10Low
    automobile industry introduction10Low
    automotive cars10Low
    auto company10Low
    biggest car company in the world10Low
    major car companies10Low
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    top 10 car manufacturers10Low
    top 10 car companies in the world10Low
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    world car sales10Low
    what is automobile industry10Low
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    the automotive industry10Low
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    list of automobile companies10Low
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    automotive business10Low
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